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Bread Financial Holdings Inc stock is traded at $74.43, with a volume of 1.39M. It is up +1.74% in the last 24 hours and up +0.95% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$73.16
Open:
$73
24h Volume:
1.39M
Relative Volume:
1.62
Market Cap:
$3.21B
Revenue:
$4.70B
Net Income/Loss:
$522.00M
P/E Ratio:
6.863
EPS:
10.8451
Net Cash Flow:
$1.98B
1W Performance:
-2.10%
1M Performance:
+0.95%
6M Performance:
+23.41%
1Y Performance:
+20.15%
1-Day Range:
Value
$72.62
$74.86
1-Week Range:
Value
$71.28
$78.03
52-Week Range:
Value
$38.21
$82.03

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name
Name
Bread Financial Holdings Inc
Name
Phone
(614) 729-4000
Name
Address
3095 LOYALTY CIRCLE, COLUMBUS
Name
Employee
6,000
Name
Twitter
Name
Next Earnings Date
2026-01-29
Name
Latest SEC Filings
Name
BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Credit Services icon
BFH
Bread Financial Holdings Inc
74.43 3.15B 4.70B 522.00M 1.98B 10.85
Credit Services icon
V
Visa Inc
320.30 614.47B 41.39B 20.59B 22.93B 10.55
Credit Services icon
MA
Mastercard Incorporated
527.98 465.46B 32.84B 14.97B 16.19B 16.52
Credit Services icon
AXP
American Express Co
346.24 236.56B 80.49B 10.76B 16.08B 15.38
Credit Services icon
COF
Capital One Financial Corp
209.88 129.23B 62.75B 1.35B 20.85B 2.3579
Credit Services icon
PYPL
Paypal Holdings Inc
41.45 37.57B 33.34B 5.23B 5.56B 5.4094

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date Action Analyst Rating Change
Feb-05-26 Upgrade Evercore ISI In-line → Outperform
Jan-08-26 Initiated UBS Buy
Dec-08-25 Resumed Wolfe Research Peer Perform
Dec-04-25 Downgrade JP Morgan Neutral → Underweight
Jul-14-25 Upgrade BTIG Research Neutral → Buy
Apr-07-25 Downgrade Morgan Stanley Overweight → Underweight
Dec-19-24 Upgrade Morgan Stanley Underweight → Overweight
Aug-09-24 Upgrade BofA Securities Neutral → Buy
Jul-16-24 Initiated Compass Point Buy
Jun-20-24 Upgrade Evercore ISI Underperform → In-line
Jun-07-24 Initiated BTIG Research Neutral
May-02-24 Upgrade Keefe Bruyette Mkt Perform → Outperform
May-01-24 Downgrade Argus Buy → Hold
Apr-04-24 Upgrade Wolfe Research Peer Perform → Outperform
Jan-10-24 Initiated BMO Capital Markets Market Perform
Jan-03-24 Downgrade Evercore ISI In-line → Underperform
Dec-18-23 Downgrade JP Morgan Overweight → Neutral
Dec-13-23 Downgrade Morgan Stanley Equal-Weight → Underweight
Nov-15-23 Initiated Barclays Underweight
Oct-05-23 Downgrade BofA Securities Buy → Neutral
Oct-02-23 Downgrade Goldman Neutral → Sell
Sep-05-23 Downgrade RBC Capital Mkts Outperform → Sector Perform
Mar-17-23 Downgrade Keefe Bruyette Outperform → Mkt Perform
Jan-05-23 Upgrade Stephens Equal-Weight → Overweight
Oct-06-22 Initiated Credit Suisse Neutral
View All

Bread Financial Holdings Inc Stock (BFH) Latest News

pulisher
Feb 18, 2026

A Look At Bread Financial (BFH) Valuation After Capped Call Unwind And Planned Share Retirement - simplywall.st

Feb 18, 2026
pulisher
Feb 18, 2026

Pullback Watch: What is the dividend yield of Bread Financial Holdings IncWeekly Profit Recap & Daily Price Action Insights - baoquankhu1.vn

Feb 18, 2026
pulisher
Feb 18, 2026

Bread Financial Announces Capped Call Unwind Share Retirement - TipRanks

Feb 18, 2026
pulisher
Feb 18, 2026

Bread Financial Launches Capped Call Unwind; Hypothetical 1.5M Shares to Be Returned - TradingView

Feb 18, 2026
pulisher
Feb 17, 2026

Credit Costs Have Been a Headwind for Bread, but Credit Trends Point to Stabilization - Morningstar

Feb 17, 2026
pulisher
Feb 16, 2026

Bread Financial CFO: “Resilient” Middle America, Improving Credit, Loan Growth Ahead as Partners Scale - Yahoo Finance

Feb 16, 2026
pulisher
Feb 16, 2026

Bread Financial Holdings, Inc. $BFH Stock Position Lifted by Public Sector Pension Investment Board - MarketBeat

Feb 16, 2026
pulisher
Feb 14, 2026

Will Bread Financial Holdings Inc. stock announce special dividend2025 Technical Patterns & Weekly Breakout Stock Alerts - mfd.ru

Feb 14, 2026
pulisher
Feb 14, 2026

Beyond the Balance Sheet: What SWOT Reveals About Bread Financia - GuruFocus

Feb 14, 2026
pulisher
Feb 13, 2026

BREAD FINANCIAL HOLDINGS, INC. SEC 10-K Report - TradingView

Feb 13, 2026
pulisher
Feb 13, 2026

Zacks Research Expects Stronger Earnings for Bread Financial - MarketBeat

Feb 13, 2026
pulisher
Feb 13, 2026

Will Bread Financial Holdings Inc. stock sustain dividend payoutsJuly 2025 Review & Precise Swing Trade Entry Alerts - mfd.ru

Feb 13, 2026
pulisher
Feb 13, 2026

Aug Gainers: What are the future prospects of Bread Financial Holdings IncPortfolio Return Summary & Safe Capital Growth Trade Ideas - baoquankhu1.vn

Feb 13, 2026
pulisher
Feb 12, 2026

Does Bread Financial Holdings Inc. have a competitive edgeInflation Watch & Smart Allocation Stock Reports - mfd.ru

Feb 12, 2026
pulisher
Feb 12, 2026

Zacks Research Boosts Earnings Estimates for Bread Financial - MarketBeat

Feb 12, 2026
pulisher
Feb 12, 2026

Bread Financial Holdings, Inc. (NYSE:BFH) Receives Average Rating of "Hold" from Analysts - MarketBeat

Feb 12, 2026
pulisher
Feb 12, 2026

Bread Financial at UBS Conference: Strategic Growth Amid Inflation By Investing.com - Investing.com Nigeria

Feb 12, 2026
pulisher
Feb 11, 2026

Bread Financial at UBS Conference: Strategic Growth Amid Inflation - Investing.com Australia

Feb 11, 2026
pulisher
Feb 11, 2026

Will Bread Financial Holdings Inc. stock attract more institutional investorsJuly 2025 Retail & Reliable Entry Point Trade Alerts - mfd.ru

Feb 11, 2026
pulisher
Feb 10, 2026

Bread Financial Reports Higher End-of-Period Credit Card, Other Loans in January - marketscreener.com

Feb 10, 2026
pulisher
Feb 10, 2026

Bread Financial Reports Stable Loans, Slightly Improved Credit Quality - TipRanks

Feb 10, 2026
pulisher
Feb 10, 2026

Bread Financial Provides Performance Update for January 2026 - The Manila Times

Feb 10, 2026
pulisher
Feb 10, 2026

Bread Financial Provides Performance Update for January 2026 - GlobeNewswire Inc.

Feb 10, 2026
pulisher
Feb 09, 2026

Breakout Watch: Should value investors consider Bread Financial Holdings Inc2025 Top Decliners & Long-Term Growth Plans - baoquankhu1.vn

Feb 09, 2026
pulisher
Feb 09, 2026

Market Leaders: Can Bread Financial Holdings Inc weather a recessionJuly 2025 Institutional & Risk Adjusted Buy and Sell Alerts - baoquankhu1.vn

Feb 09, 2026
pulisher
Feb 09, 2026

What Catalysts Are Shaping The Evolving Story For Bread Financial Holdings (BFH)? - Yahoo Finance

Feb 09, 2026
pulisher
Feb 07, 2026

A Look At Bread Financial Holdings (BFH) Valuation After Strong 2025 Earnings Update - simplywall.st

Feb 07, 2026
pulisher
Feb 06, 2026

Bread Financial (NYSE:BFH) Upgraded at Evercore ISI - MarketBeat

Feb 06, 2026
pulisher
Feb 05, 2026

Bread Financial (BFH): Buy, Sell, or Hold Post Q4 Earnings? - Yahoo Finance

Feb 05, 2026
pulisher
Feb 05, 2026

Bread Financial raised to outperform at Evercore ISI on inflecting growth - MSN

Feb 05, 2026
pulisher
Feb 05, 2026

Bread Financial raised to Outperform at Evercore ISI on inflecting growth (BFH:NYSE) - Seeking Alpha

Feb 05, 2026
pulisher
Feb 05, 2026

Evercore ISI Upgrades Bread Financial (NYSE:BFH) to Outperform - MarketBeat

Feb 05, 2026
pulisher
Feb 05, 2026

Allianz Asset Management GmbH Has $52.63 Million Stake in Bread Financial Holdings, Inc. $BFH - MarketBeat

Feb 05, 2026
pulisher
Feb 05, 2026

5 Revealing Analyst Questions From Bread Financial's Q4 Earnings Call - Finviz

Feb 05, 2026
pulisher
Feb 04, 2026

Bread Financial to Participate in the UBS Financial Services Conference - The Manila Times

Feb 04, 2026
pulisher
Feb 03, 2026

Bread Financial (BFH) Is Up 8.6% After Earnings Beat And Dividend Move Has The Bull Case Changed? - Sahm

Feb 03, 2026
pulisher
Feb 03, 2026

BFH outperforms industry, trades near 52-week high: Time to hold? - MSN

Feb 03, 2026
pulisher
Feb 03, 2026

Bread Financial to Participate in the Bank of America 2026 Financial Services Conference - The Manila Times

Feb 03, 2026
pulisher
Feb 03, 2026

Earnings call transcript: Bread Financial Q4 2025 beats EPS expectations By Investing.com - Investing.com Nigeria

Feb 03, 2026
pulisher
Feb 03, 2026

Earnings call transcript: Bread Financial Q4 2025 beats EPS expectations - Investing.com

Feb 03, 2026
pulisher
Feb 02, 2026

Analysts Offer Insights on Financial Companies: Bread Financial Holdings (BFH) and First Interstate Bancsystem (FIBK) - The Globe and Mail

Feb 02, 2026
pulisher
Feb 02, 2026

Bread Financial stock rises after Citizens reiterates Market Perform rating By Investing.com - Investing.com Nigeria

Feb 02, 2026
pulisher
Feb 02, 2026

Bread Financial Q4 Earnings and Revenues Top Estimates, Rise Y/Y - cnhinews.com

Feb 02, 2026
pulisher
Feb 02, 2026

Bread Financial stock rises after Citizens reiterates Market Perform rating - Investing.com

Feb 02, 2026
pulisher
Feb 01, 2026

Bread Financial Earnings Call: Solid Progress, Slower Growth - TipRanks

Feb 01, 2026
pulisher
Feb 01, 2026

A Look At Bread Financial Holdings (BFH) Valuation After Recent Share Price Pullback And Long Term Gains - Yahoo Finance

Feb 01, 2026
pulisher
Feb 01, 2026

Bread Financial Earnings Beat And Partnerships Support Long Term Thesis - Yahoo Finance

Feb 01, 2026
pulisher
Feb 01, 2026

Options Flow: What is the dividend yield of Bread Financial Holdings IncWeekly Investment Report & Advanced Swing Trade Entry Alerts - baoquankhu1.vn

Feb 01, 2026
pulisher
Feb 01, 2026

AlphaQuest LLC Acquires New Stake in Bread Financial Holdings, Inc. $BFH - MarketBeat

Feb 01, 2026
pulisher
Feb 01, 2026

Universal Beteiligungs und Servicegesellschaft mbH Decreases Position in Bread Financial Holdings, Inc. $BFH - MarketBeat

Feb 01, 2026
pulisher
Jan 31, 2026

Analysts Offer Insights on Financial Companies: Mastercard (MA), Bread Financial Holdings (BFH) and Lazard (LAZ) - The Globe and Mail

Jan 31, 2026

Bread Financial Holdings Inc Stock (BFH) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$184.11
price up icon 0.11%
$42.10
price up icon 1.96%
$51.70
price up icon 0.19%
$19.54
price up icon 0.15%
credit_services SYF
$72.85
price up icon 0.75%
$41.45
price up icon 1.57%
Cap:     |  Volume (24h):