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Bread Financial Holdings Inc stock is traded at $81.09, with a volume of 199.36K. It is up +1.39% in the last 24 hours and up +11.97% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$79.98
Open:
$80.5
24h Volume:
199.36K
Relative Volume:
0.27
Market Cap:
$3.70B
Revenue:
$3.82B
Net Income/Loss:
$280.00M
P/E Ratio:
14.40
EPS:
5.63
Net Cash Flow:
$1.81B
1W Performance:
+9.54%
1M Performance:
+11.97%
6M Performance:
+36.77%
1Y Performance:
+36.79%
1-Day Range:
Value
$80.06
$81.49
1-Week Range:
Value
$73.78
$81.49
52-Week Range:
Value
$38.21
$81.49

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name
Name
Bread Financial Holdings Inc
Name
Phone
(614) 729-4000
Name
Address
3095 LOYALTY CIRCLE, COLUMBUS
Name
Employee
6,000
Name
Twitter
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
BFH's Discussions on Twitter

Compare BFH with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
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BFH
Bread Financial Holdings Inc
81.13 3.65B 3.82B 280.00M 1.81B 5.63
Credit Services icon
V
Visa Inc
352.64 686.15B 40.00B 19.85B 21.58B 10.10
Credit Services icon
MA
Mastercard Incorporated
584.25 520.77B 31.50B 14.25B 16.12B 15.64
Credit Services icon
AXP
American Express Co
383.56 260.54B 78.65B 10.47B 18.94B 14.89
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COF
Capital One Financial Corp
255.78 161.00B 62.75B 1.35B 20.85B 2.3579
Credit Services icon
PYPL
Paypal Holdings Inc
58.74 54.74B 32.91B 4.92B 5.57B 4.9845

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date Action Analyst Rating Change
Dec-08-25 Resumed Wolfe Research Peer Perform
Dec-04-25 Downgrade JP Morgan Neutral → Underweight
Jul-14-25 Upgrade BTIG Research Neutral → Buy
Apr-07-25 Downgrade Morgan Stanley Overweight → Underweight
Dec-19-24 Upgrade Morgan Stanley Underweight → Overweight
Aug-09-24 Upgrade BofA Securities Neutral → Buy
Jul-16-24 Initiated Compass Point Buy
Jun-20-24 Upgrade Evercore ISI Underperform → In-line
Jun-07-24 Initiated BTIG Research Neutral
May-02-24 Upgrade Keefe Bruyette Mkt Perform → Outperform
May-01-24 Downgrade Argus Buy → Hold
Apr-04-24 Upgrade Wolfe Research Peer Perform → Outperform
Jan-10-24 Initiated BMO Capital Markets Market Perform
Jan-03-24 Downgrade Evercore ISI In-line → Underperform
Dec-18-23 Downgrade JP Morgan Overweight → Neutral
Dec-13-23 Downgrade Morgan Stanley Equal-Weight → Underweight
Nov-15-23 Initiated Barclays Underweight
Oct-05-23 Downgrade BofA Securities Buy → Neutral
Oct-02-23 Downgrade Goldman Neutral → Sell
Sep-05-23 Downgrade RBC Capital Mkts Outperform → Sector Perform
Mar-17-23 Downgrade Keefe Bruyette Outperform → Mkt Perform
Jan-05-23 Upgrade Stephens Equal-Weight → Overweight
Oct-06-22 Initiated Credit Suisse Neutral
View All

Bread Financial Holdings Inc Stock (BFH) Latest News

pulisher
08:12 AM

Analysts Are Neutral on Top Financial Stocks: American International Group (AIG), Bread Financial Holdings (BFH) - The Globe and Mail

08:12 AM
pulisher
08:09 AM

This Intuit Begins Coverage On A Bullish Note; Here Are Top 5 Initiations For Thursday - Benzinga

08:09 AM
pulisher
06:42 AM

Bread Financial stock initiated with Buy rating at UBS, $92 price target - Investing.com UK

06:42 AM
pulisher
02:16 AM

Barclays Sticks to Its Sell Rating for Bread Financial Holdings (BFH) - The Globe and Mail

02:16 AM
pulisher
Jan 07, 2026

Will Bread Financial (BFH) Beat Estimates Again in Its Next Earnings Report? - Your Wyoming Link

Jan 07, 2026
pulisher
Jan 07, 2026

What insider purchases suggest about Bread Financial Holdings Inc. (LID) stockEarnings Volatility Patterns & Free Rapid Return Acceleration - ulpravda.ru

Jan 07, 2026
pulisher
Jan 07, 2026

A Look At Bread Financial Holdings (BFH) Valuation After Recent Share Price Momentum - Yahoo Finance

Jan 07, 2026
pulisher
Jan 07, 2026

Does Goldman’s Upgrade Signal a Turning Point in Bread Financial’s (BFH) Credit Story and Risk Profile? - Yahoo Finance

Jan 07, 2026
pulisher
Jan 06, 2026

Bread Financial (NYSE:BFH) Hits New 52-Week HighStill a Buy? - MarketBeat

Jan 06, 2026
pulisher
Jan 06, 2026

Bread Financial Holdings stock hits 52-week high at 79.03 USD - Investing.com Nigeria

Jan 06, 2026
pulisher
Jan 06, 2026

Here's Why Bread Financial Holdings (BFH) is a Strong Value Stock - Yahoo Finance

Jan 06, 2026
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Jan 06, 2026

Bread Financial® Holdings, Inc. to Host Conference Call on January 29, 2026, to Discuss Fourth Quarter and Full Year 2025 Results - Quiver Quantitative

Jan 06, 2026
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Jan 06, 2026

Bread Financial Schedules Fourth Quarter and Full Year 2025 Earnings Conference Call for Jan. 29 - The Manila Times

Jan 06, 2026
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Jan 05, 2026

Chime Financial, Inc. Class A (CHYM) Receives a Rating Update from a Top Analyst - The Globe and Mail

Jan 05, 2026
pulisher
Jan 04, 2026

Is Bread Financial Holdings Inc a good long term investmentMoving Average Crossovers & Fast Growing Capital Gains - earlytimes.in

Jan 04, 2026
pulisher
Jan 04, 2026

Quant Models Detect Momentum Reversal in Indraprastha Medical Corporation LimitedExit Strategy Tips & High Yield Trading Plans - earlytimes.in

Jan 04, 2026
pulisher
Jan 03, 2026

VIRGINIA RETIREMENT SYSTEMS ET Al Has $2.19 Million Stock Holdings in Bread Financial Holdings, Inc. $BFH - MarketBeat

Jan 03, 2026
pulisher
Jan 02, 2026

BFH Outperforms Industry, Trades Near 52-Week High: Time to Hold? - sharewise.com

Jan 02, 2026
pulisher
Jan 02, 2026

Stock Market Recap: How Bread Financial Holdings Inc stock benefits from strong dollar2025 Key Lessons & Real-Time Stock Price Movement Reports - moha.gov.vn

Jan 02, 2026
pulisher
Jan 02, 2026

Keefe, Bruyette & Woods raises Bread Financial stock price target to $92 - Investing.com Canada

Jan 02, 2026
pulisher
Jan 02, 2026

Is JM Financial Limited Starting a New UptrendPrice Volatility Patterns & Low Risk Investment Portfolio - bollywoodhelpline.com

Jan 02, 2026
pulisher
Dec 31, 2025

Here's Why Bread Financial Holdings (BFH) is a Strong Momentum Stock - Yahoo Finance

Dec 31, 2025
pulisher
Dec 31, 2025

Bread Financial Is Quietly Going Off: Is BFH the Sleeper Stock You’re Sleeping On? - AD HOC NEWS

Dec 31, 2025
pulisher
Dec 29, 2025

Bread Financial Holdings Inc. Stock Underperforms Monday When Compared To Competitors - 富途牛牛

Dec 29, 2025
pulisher
Dec 24, 2025

Wedge Capital Management L L P NC Acquires Shares of 20,733 Bread Financial Holdings, Inc. $BFH - MarketBeat

Dec 24, 2025
pulisher
Dec 24, 2025

Bread Financial (NYSE:BFH) Lowered to "Hold" Rating by Zacks Research - MarketBeat

Dec 24, 2025
pulisher
Dec 24, 2025

BFH.PR.A: An 8.625% Preferred Stock IPO From Bread Financial Holdings - Seeking Alpha

Dec 24, 2025
pulisher
Dec 24, 2025

Bread Financial prices $72.6M depositary shares offering - MSN

Dec 24, 2025
pulisher
Dec 24, 2025

Bread Financial Holdings, Inc. (NYSE:BFH) Receives Consensus Recommendation of "Hold" from Analysts - MarketBeat

Dec 24, 2025
pulisher
Dec 23, 2025

Bread Financial Holdings Inc. stock underperforms Tuesday when compared to competitors - MarketWatch

Dec 23, 2025
pulisher
Dec 23, 2025

Analysts Conflicted on These Financial Names: Navient (NAVI) and Miami International Holdings, Inc. (MIAX) - The Globe and Mail

Dec 23, 2025
pulisher
Dec 22, 2025

Bread Financial (NYSE:BFH) Reaches New 12-Month HighStill a Buy? - MarketBeat

Dec 22, 2025
pulisher
Dec 22, 2025

Is Bread Financial (BFH) Outperforming Other Finance Stocks This Year? - Yahoo Finance

Dec 22, 2025
pulisher
Dec 21, 2025

Will Bread Financial Holdings Inc. stock enhance shareholder valueVolume Spike & Weekly Momentum Stock Picks - Улправда

Dec 21, 2025
pulisher
Dec 20, 2025

Why Bread Financial Holdings Inc. stock could be next big winnerQuarterly Investment Review & Expert-Curated Trade Recommendations - Улправда

Dec 20, 2025
pulisher
Dec 19, 2025

Is Bread Financial Holdings Inc. stock a smart buy before Fed meetingEarnings Summary Report & Consistent Return Strategy Ideas - Улправда

Dec 19, 2025
pulisher
Dec 19, 2025

Will Bread Financial Holdings Inc. stock recover faster than peersAnalyst Downgrade & Risk Adjusted Buy and Sell Alerts - ulpravda.ru

Dec 19, 2025
pulisher
Dec 19, 2025

Will Bread Financial Holdings Inc. stock maintain strong growthJuly 2025 Trends & AI Powered Market Entry Ideas - DonanımHaber

Dec 19, 2025
pulisher
Dec 19, 2025

How Bread Financial Holdings Inc. stock performs in weak economyMarket Sentiment Summary & Weekly Top Gainers Alerts - DonanımHaber

Dec 19, 2025
pulisher
Dec 19, 2025

Bread Financial Holdings stock hits 52-week high at 77.21 USD - Investing.com Australia

Dec 19, 2025
pulisher
Dec 19, 2025

How buyback programs support Bread Financial Holdings Inc. stockJuly 2025 Update & Real-Time Market Trend Scan - DonanımHaber

Dec 19, 2025
pulisher
Dec 18, 2025

Macro Review: Why Bread Financial Holdings Inc. stock could be next big winnerTrade Risk Summary & Daily Oversold Stock Bounce Ideas - Улправда

Dec 18, 2025
pulisher
Dec 18, 2025

Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch

Dec 18, 2025
pulisher
Dec 18, 2025

Fitch Rates Bread Financial's Preferred Equity 'B-' - TradingView — Track All Markets

Dec 18, 2025
pulisher
Dec 18, 2025

Bread Financial Holdings stock hits 52-week high at 77.21 USD By Investing.com - Investing.com South Africa

Dec 18, 2025
pulisher
Dec 18, 2025

Why Bread Financial Holdings (BFH) is a Top Value Stock for the Long-Term - Yahoo Finance

Dec 18, 2025
pulisher
Dec 18, 2025

How Bread Financial Holdings Inc. stock performs in rate cut cyclesJuly 2025 Trends & Weekly Top Performers Watchlists - Улправда

Dec 18, 2025
pulisher
Dec 17, 2025

Does Bigger Buybacks And A Higher Dividend Change The Bull Case For Bread Financial (BFH)? - Yahoo Finance

Dec 17, 2025
pulisher
Dec 17, 2025

Bread Financial Holdings, Inc. (BFH) Hits Fresh High: Is There Still Room to Run? - sharewise.com

Dec 17, 2025

Bread Financial Holdings Inc Stock (BFH) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$164.21
price down icon 0.83%
credit_services OMF
$71.00
price up icon 0.82%
$46.46
price down icon 0.13%
credit_services SYF
$88.11
price up icon 0.74%
$27.82
price up icon 3.11%
$58.69
price up icon 0.32%
Cap:     |  Volume (24h):