74.89
price up icon2.55%   1.86
after-market After Hours: 74.89
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Bread Financial Holdings Inc stock is traded at $74.89, with a volume of 816.65K. It is up +2.55% in the last 24 hours and up +5.69% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$73.03
Open:
$74.37
24h Volume:
816.65K
Relative Volume:
1.01
Market Cap:
$3.23B
Revenue:
$4.70B
Net Income/Loss:
$522.00M
P/E Ratio:
6.9104
EPS:
10.8373
Net Cash Flow:
$2.07B
1W Performance:
+0.54%
1M Performance:
+5.69%
6M Performance:
+34.28%
1Y Performance:
+49.54%
1-Day Range:
Value
$72.06
$75.21
1-Week Range:
Value
$72.01
$76.46
52-Week Range:
Value
$38.21
$82.03

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name
Name
Bread Financial Holdings Inc
Name
Phone
(614) 729-4000
Name
Address
3095 LOYALTY CIRCLE, COLUMBUS
Name
Employee
6,000
Name
Twitter
Name
Next Earnings Date
2026-04-23
Name
Latest SEC Filings
Name
BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
BFH icon
BFH
Bread Financial Holdings Inc
74.89 3.15B 4.70B 522.00M 2.07B 10.84
V icon
V
Visa Inc
302.24 576.08B 41.39B 20.59B 22.93B 10.55
MA icon
MA
Mastercard Incorporated
499.66 440.56B 32.84B 14.97B 16.19B 16.52
AXP icon
AXP
American Express Co
302.48 204.01B 80.49B 10.76B 16.08B 15.38
COF icon
COF
Capital One Financial Corp
182.43 110.78B 69.28B 2.01B 26.14B 2.9491
PYPL icon
PYPL
Paypal Holdings Inc
45.23 41.13B 33.34B 5.23B 5.56B 5.4094

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date Action Analyst Rating Change
Feb-05-26 Upgrade Evercore ISI In-line → Outperform
Jan-08-26 Initiated UBS Buy
Dec-08-25 Resumed Wolfe Research Peer Perform
Dec-04-25 Downgrade JP Morgan Neutral → Underweight
Jul-14-25 Upgrade BTIG Research Neutral → Buy
Apr-07-25 Downgrade Morgan Stanley Overweight → Underweight
Dec-19-24 Upgrade Morgan Stanley Underweight → Overweight
Aug-09-24 Upgrade BofA Securities Neutral → Buy
Jul-16-24 Initiated Compass Point Buy
Jun-20-24 Upgrade Evercore ISI Underperform → In-line
Jun-07-24 Initiated BTIG Research Neutral
May-02-24 Upgrade Keefe Bruyette Mkt Perform → Outperform
May-01-24 Downgrade Argus Buy → Hold
Apr-04-24 Upgrade Wolfe Research Peer Perform → Outperform
Jan-10-24 Initiated BMO Capital Markets Market Perform
Jan-03-24 Downgrade Evercore ISI In-line → Underperform
Dec-18-23 Downgrade JP Morgan Overweight → Neutral
Dec-13-23 Downgrade Morgan Stanley Equal-Weight → Underweight
Nov-15-23 Initiated Barclays Underweight
Oct-05-23 Downgrade BofA Securities Buy → Neutral
Oct-02-23 Downgrade Goldman Neutral → Sell
Sep-05-23 Downgrade RBC Capital Mkts Outperform → Sector Perform
Mar-17-23 Downgrade Keefe Bruyette Outperform → Mkt Perform
Jan-05-23 Upgrade Stephens Equal-Weight → Overweight
Oct-06-22 Initiated Credit Suisse Neutral
View All

Bread Financial Holdings Inc Stock (BFH) Latest News

pulisher
12:38 PM

Bread Financial Holdings Inc (BFH) Stock Price Quote Today & Current Price Chart - Capital.com

12:38 PM
pulisher
Mar 30, 2026

Volume Recap: Is Bread Financial Holdings Inc exposed to currency risks2026 Closing Moves & Daily Oversold Stock Bounce Ideas - baoquankhu1.vn

Mar 30, 2026
pulisher
Mar 30, 2026

Bread Financial Holdings Inc. stock underperforms Monday when compared to competitors despite daily gains - MarketWatch

Mar 30, 2026
pulisher
Mar 30, 2026

Earnings Update: Can Bread Financial Holdings Inc weather a recession2026 Risk Factors & Long Hold Capital Preservation Plans - baoquankhu1.vn

Mar 30, 2026
pulisher
Mar 30, 2026

Risk Recap: Can Bread Financial Holdings Inc continue delivering strong returns2026 Short Interest & Step-by-Step Swing Trade Plans - baoquankhu1.vn

Mar 30, 2026
pulisher
Mar 29, 2026

AI Investing InsightsOfficial HomepageIntellectia AI™ - intellectia.ai

Mar 29, 2026
pulisher
Mar 29, 2026

BFH PE Ratio & Valuation, Is BFH Overvalued - intellectia.ai

Mar 29, 2026
pulisher
Mar 29, 2026

Bread Financial Holdings Stock: Business Model, Competitive Position and Investor Considerations for - ad-hoc-news.de

Mar 29, 2026
pulisher
Mar 28, 2026

BFH Earning Date, Earning Analysis and Earning Prediction - Intellectia AI

Mar 28, 2026
pulisher
Mar 27, 2026

Bread Financial Holdings Inc. stock underperforms Friday when compared to competitors - MarketWatch

Mar 27, 2026
pulisher
Mar 27, 2026

BFH Stock Approaches Yearly Peak: Should Investors Maintain Their Position? - Bitget

Mar 27, 2026
pulisher
Mar 27, 2026

BFH Stock Near 52-Week High: A Signal for Investors to Hold Tight? - TradingView

Mar 27, 2026
pulisher
Mar 26, 2026

Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch

Mar 26, 2026
pulisher
Mar 26, 2026

Vanguard realignment reports 0 BFH shares (BFH) - Stock Titan

Mar 26, 2026
pulisher
Mar 25, 2026

Published on: 2026-03-25 22:55:40 - baoquankhu1.vn

Mar 25, 2026
pulisher
Mar 25, 2026

Stock Report: What is the dividend yield of Bread Financial Holdings IncProfit Target & Long Hold Capital Preservation Plans - baoquankhu1.vn

Mar 25, 2026
pulisher
Mar 23, 2026

How The Bread Financial (BFH) Story Is Shifting As Wall Street Reworks Its Targets - Yahoo Finance

Mar 23, 2026
pulisher
Mar 23, 2026

What's Going On With Ford Motor Shares On Monday? - Benzinga

Mar 23, 2026
pulisher
Mar 22, 2026

Aug Retail: What hedge funds are buying Bread Financial Holdings IncJobs Report & Capital Efficient Trade Techniques - baoquankhu1.vn

Mar 22, 2026
pulisher
Mar 21, 2026

Bread Financial Holdings, Inc. Stock Live Price, Chart, Analysis, News & Forecast – Buy, Sell & Trade US Equities Today - Mint

Mar 21, 2026
pulisher
Mar 21, 2026

CapEx per share of Bread Financial Holdings, Inc. – SWB:LID - TradingView

Mar 21, 2026
pulisher
Mar 21, 2026

Gainers Report: Can Bread Financial Holdings Inc continue delivering strong returnsGap Down & Weekly High Conviction Trade Ideas - baoquankhu1.vn

Mar 21, 2026
pulisher
Mar 21, 2026

Stock List: Research Stocks from Around the World - GuruFocus

Mar 21, 2026
pulisher
Mar 21, 2026

If You Invested $1,000 in Bread Financial Holdings, Inc. (BFH) - Stock Titan

Mar 21, 2026
pulisher
Mar 20, 2026

Academy Sports + Outdoors Launches New Tiered myAcademy Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun - Finviz

Mar 20, 2026
pulisher
Mar 20, 2026

Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun – Company AnnouncementFT.com - Financial Times

Mar 20, 2026
pulisher
Mar 20, 2026

Activity Recap: Can Bread Financial Holdings Inc weather a recessionMarket Rally & Long-Term Growth Plans - baoquankhu1.vn

Mar 20, 2026
pulisher
Mar 20, 2026

Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun - Sahm

Mar 20, 2026
pulisher
Mar 19, 2026

A Look At Bread Financial Holdings (BFH) Valuation After New Ford Partnership Announcement - simplywall.st

Mar 19, 2026
pulisher
Mar 19, 2026

Bread Financial Holdings, Inc. (BFH) announces board approval of a $600 million increase to its existing share repurchase authorization - MSN

Mar 19, 2026
pulisher
Mar 18, 2026

Analysts Offer Insights on Financial Companies: Bread Financial Holdings (BFH), Visa (V) and Goldman Sachs Group (GS) - The Globe and Mail

Mar 18, 2026
pulisher
Mar 17, 2026

Bread Financial Holdings Stock (ISIN: US0185811082) Faces Pressure Amid Consumer Credit Headwinds - AD HOC NEWS

Mar 17, 2026
pulisher
Mar 16, 2026

Bread Financial Holdings, Inc. (BFH) Stock Price Prediction for 2026, 2030-2040 - Traders Union

Mar 16, 2026
pulisher
Mar 16, 2026

Bread Financial Holdings Inc. stock underperforms Monday when compared to competitors - MarketWatch

Mar 16, 2026
pulisher
Mar 16, 2026

Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.625% Non-Cumulative Perpetual Preferred Stock, Series A (BFH/PA) - Minichart

Mar 16, 2026
pulisher
Mar 15, 2026

How Investors May Respond To Bread Financial (BFH) Partnering With Ford On Co‑Branded Card And Loans - simplywall.st

Mar 15, 2026
pulisher
Mar 15, 2026

Did Ford’s New Co‑Branded Credit Card Just Redraw Bread Financial Holdings’ (BFH) Consumer Finance Map? - Yahoo Finance

Mar 15, 2026
pulisher
Mar 14, 2026

Bread Financial Ford Partnership Adds New Angle To Valuation Story - Sahm

Mar 14, 2026
pulisher
Mar 14, 2026

Is Bread Financial Holdings (BFH) Pricing Reflecting Its Strong Three Year Share Performance? - simplywall.st

Mar 14, 2026
pulisher
Mar 13, 2026

BFHBread Financial Holdings, Inc. Latest Stock News & Market Updates - Stock Titan

Mar 13, 2026
pulisher
Mar 13, 2026

Magnetar Financial Buys Stake in Bread Financial Holdings - National Today

Mar 13, 2026
pulisher
Mar 13, 2026

Barclays Reaffirms Their Sell Rating on Bread Financial Holdings (BFH) - The Globe and Mail

Mar 13, 2026
pulisher
Mar 12, 2026

Bread Financial Provides Performance Update for February 2026 - The Globe and Mail

Mar 12, 2026
pulisher
Mar 12, 2026

Bread Financial Holdings Inc. stock underperforms Thursday when compared to competitors - MarketWatch

Mar 12, 2026
pulisher
Mar 12, 2026

Bread Financial: Loan Growth, Single-Digit P/E, Bullish ChartDespite Macro Risks (BFH) - Seeking Alpha

Mar 12, 2026
pulisher
Mar 12, 2026

TD Cowen Sticks to Their Hold Rating for Bread Financial Holdings (BFH) - The Globe and Mail

Mar 12, 2026
pulisher
Mar 12, 2026

Bread Financial Highlights Improving Credit Metrics and Loan Growth - The Globe and Mail

Mar 12, 2026
pulisher
Mar 11, 2026

Morgan Stanley Upgrades Bread Financial (BFH) to Overweight March 2026 - Meyka

Mar 11, 2026
pulisher
Mar 11, 2026

The latest disclosure from Bread Financial Holdings Inc (BFH) shows that as of the end of February 2026, the company's credit card and other loan portfolio had a closing balance of 18.08 billions USD. - Bitget

Mar 11, 2026
pulisher
Mar 11, 2026

Bread Financial Holdings, Inc. Reports February 2026 Performance Update and Key Financial Highlights - Minichart

Mar 11, 2026
pulisher
Mar 11, 2026

Bread Financial at RBC Conference: Strategic Transformation Insights - Investing.com

Mar 11, 2026

Bread Financial Holdings Inc Stock (BFH) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$188.00
price down icon 1.86%
$39.23
price up icon 3.48%
$45.82
price up icon 6.48%
$15.88
price up icon 4.82%
SYF SYF
$68.02
price up icon 3.04%
$45.23
price up icon 1.25%
Cap:     |  Volume (24h):