96.50
Bread Financial Holdings Inc stock is traded at $96.50, with a volume of 486.98K.
It is up +0.99% in the last 24 hours and up +0.05% over the past month.
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$95.55
Open:
$96.53
24h Volume:
486.98K
Relative Volume:
0.69
Market Cap:
$3.90B
Revenue:
$4.71B
Net Income/Loss:
$561.00M
P/E Ratio:
7.9108
EPS:
12.1985
Net Cash Flow:
$2.16B
1W Performance:
-5.59%
1M Performance:
+0.05%
6M Performance:
+20.08%
1Y Performance:
+54.25%
Bread Financial Holdings Inc Stock (BFH) Company Profile
Name
Bread Financial Holdings Inc
Sector
Industry
Phone
(614) 729-4000
Address
3095 LOYALTY CIRCLE, COLUMBUS
Compare BFH vs V, MA, AXP, COF, PYPL
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
|
BFH
Bread Financial Holdings Inc
|
96.50 | 3.90B | 4.71B | 561.00M | 2.16B | 12.20 |
|
V
Visa Inc
|
348.97 | 663.65B | 43.03B | 22.04B | 21.19B | 11.37 |
|
MA
Mastercard Incorporated
|
526.74 | 465.42B | 34.01B | 15.57B | 16.65B | 17.28 |
|
AXP
American Express Co
|
350.58 | 239.21B | 82.43B | 11.15B | 14.44B | 16.03 |
|
COF
Capital One Financial Corp
|
201.52 | 124.14B | 74.99B | 2.79B | 27.29B | 2.8368 |
|
PYPL
Paypal Holdings Inc
|
46.32 | 40.86B | 34.02B | 5.06B | 5.50B | 5.3309 |
Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Apr-16-26 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Feb-05-26 | Upgrade | Evercore ISI | In-line → Outperform |
| Jan-08-26 | Initiated | UBS | Buy |
| Dec-08-25 | Resumed | Wolfe Research | Peer Perform |
| Dec-04-25 | Downgrade | JP Morgan | Neutral → Underweight |
| Jul-14-25 | Upgrade | BTIG Research | Neutral → Buy |
| Apr-07-25 | Downgrade | Morgan Stanley | Overweight → Underweight |
| Dec-19-24 | Upgrade | Morgan Stanley | Underweight → Overweight |
| Aug-09-24 | Upgrade | BofA Securities | Neutral → Buy |
| Jul-16-24 | Initiated | Compass Point | Buy |
| Jun-20-24 | Upgrade | Evercore ISI | Underperform → In-line |
| Jun-07-24 | Initiated | BTIG Research | Neutral |
| May-02-24 | Upgrade | Keefe Bruyette | Mkt Perform → Outperform |
| May-01-24 | Downgrade | Argus | Buy → Hold |
| Apr-04-24 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jan-10-24 | Initiated | BMO Capital Markets | Market Perform |
| Jan-03-24 | Downgrade | Evercore ISI | In-line → Underperform |
| Dec-18-23 | Downgrade | JP Morgan | Overweight → Neutral |
| Dec-13-23 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Nov-15-23 | Initiated | Barclays | Underweight |
| Oct-05-23 | Downgrade | BofA Securities | Buy → Neutral |
| Oct-02-23 | Downgrade | Goldman | Neutral → Sell |
| Sep-05-23 | Downgrade | RBC Capital Mkts | Outperform → Sector Perform |
| Mar-17-23 | Downgrade | Keefe Bruyette | Outperform → Mkt Perform |
| Jan-05-23 | Upgrade | Stephens | Equal-Weight → Overweight |
| Oct-06-22 | Initiated | Credit Suisse | Neutral |
View All
Bread Financial Holdings Inc Stock (BFH) Latest News
Will Bread Financial (BFH) Beat Estimates Again in Its Next Earnings Report? - Yahoo Finance Singapore
Bank of America Securities Keeps Their Buy Rating on Bread Financial Holdings (BFH) - The Globe and Mail
Does Bread Financial (BFH) Joining Russell Defensive Indexes Recast Its Small-Cap Value Narrative? - simplywall.st
Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch
Bread Financial Holdings Inc. stock underperforms Wednesday when compared to competitors - MarketWatch
Lobbying Update: $50,000 of BREAD FINANCIAL PAYMENTS INC. lobbying was just disclosed - Quiver Quantitative
Bread Financial Holdings Inc. stock outperforms competitors despite losses on the day - MarketWatch
A Quick Look at Today's Ratings for Bread Financial(BFH.US), With a Forecast Between $104 to $120 - Moomoo
UBS Adjusts Price Target on Bread Financial Holdings to $120 From $94, Maintains Buy Rating - marketscreener.com
Barclays Upgrades Bread Financial to Equalweight From Underweight, Adjusts Price Target to $104 From $70 - marketscreener.com
Bread Financial Schedules Second Quarter 2026 Earnings Conference Call for Jul. 23 - marketscreener.com
Bread Financial sets Jul. 23 call on second-quarter results - Stock Titan
Bread Financial Is Maintained at Outperform by Evercore ISI Group - Moomoo
BFH Outperforms Industry, Trades Near 52-Week High: Time to Buy? - Yahoo Finance
BFH or FUTU: Which Is the Better Value Stock Right Now? - Yahoo Finance Singapore
BFHBread Financial Holdings Inc Volatility & Greeks - Finviz
Bread Financial Holdings (BFH) Slides 3% as Key Support Level NearsInside Day Breakout - dars.gov.et
Bread Financial: A High Quality Lender Trading At A Discount (NYSE:BFH) - Seeking Alpha
Bread Financial Holdings, Inc. Stock 12‑Month Price Target Raised to $102 - TradingView
Is Bread Financial (BFH) stock outpacing its finance peers this year? - MSN
Is Bread Financial (BFH) Stock Outpacing Its Finance Peers This Year? - Yahoo Finance
Price to earnings forward of Bread Financial Holdings, Inc. – NYSE:BFH - TradingView
Bread Financial Holdings Inc. stock underperforms Thursday when compared to competitors - MarketWatch
Credit Costs Have Been a Headwind for Bread, but Credit Trends Point to Stabilization - Morningstar
The Bull Case For Bread Financial Holdings (BFH) Could Change Following Its Russell 2000 Defensive Debut - simplywall.st
Enterprise value to revenue forward of Bread Financial Holdings, Inc. – LSE:0HCR - TradingView
BTIG Maintains Bread Financial(BFH.US) With Buy Rating, Raises Target Price to $132 - Moomoo
Bread Financial Holdings, Inc.(NYSE: BFH) added to Russell 2000 Value-Defensive Index - marketscreener.com
Bread Financial Holdings, Inc.(NYSE: BFH) added to Russell 2000 Defensive Index - marketscreener.com
Bread Financial Holdings, Inc. Depositary Shs Repr 1/40th Perp Pfd Rg Shs Series A Actuals & Estimates (BOATS:BFH/PA) - TradingView
Bread Financial Holdings, Inc. Depositary Shs Repr 1/40th Perp Pfd Rg Shs Series A Actuals & Estimates (NYSE:BFH/PA) - TradingView
Bread Financial Holdings Inc. stock underperforms Friday when compared to competitors despite daily gains - MarketWatch
Bread Financial Holdings, Inc. Shs Unsponsored Brazilian Depositary Receipt Repr 0.25 Sh - TradingView
Bread Financial Holdings Inc (BFH) Institutional Confidence - TradingKey
Bread Financial Holdings, Inc. Actuals & Estimates (NYSE:BFH) - TradingView
Bread Financial Holdings, Inc. Actuals & Estimates (LS:934251) - TradingView
Bread's comeback is real — but is the easy money gone? - MSN
Should You Buy Virtu Financial Stock Now? Key Factors to Consider - TradingView
Burke & Herbert (BHRB) Upgraded to Buy: Here's Why - Yahoo Finance
BFH Forecast — Price Target — Prediction for 2027 - TradingView
(BFH) Risk Channels and Responsive Allocation - Stock Traders Daily
Bread Financial Holdings Inc. stock underperforms Wednesday when compared to competitors despite daily gains - MarketWatch
Bread Financial Holdings stock hits 52-week high at 105.31 USD - Investing.com South Africa
10 mid-cap financial stocks with the strongest momentum grades - MSN
Bread Financial Holdings Inc (BFH) Technical Analysis: Support, Resistance, Indicators & Moving Averages - TradingKey
Alliance Data Partners with Habitat for Humanity to Help Families Build Strength, Stability and Self-Reliance Through Shelter - CSRwire
Bread Financial Holdings StockAnalyst views and weekly sector check - AD HOC NEWS
All You Need to Know About Bread Financial (BFH) Rating Upgrade to Strong Buy - Yahoo Finance
BFH Technical Analysis | Trend, Signals & Chart Patterns - ChartMill
Bread Financial reports stronger credit metrics and loan growth for May - MSN
BREAD FINANCIAL (BFH) director receives 1,638-share restricted stock grant - Stock Titan
Bread Financial Holdings Inc Stock (BFH) Financials Data
Revenue
Net Income
Cash Flow
EPS
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