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Bread Financial Holdings Inc stock is traded at $73.67, with a volume of 108.74K. It is up +1.42% in the last 24 hours and down -3.17% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$72.59
Open:
$72.73
24h Volume:
108.74K
Relative Volume:
0.13
Market Cap:
$3.18B
Revenue:
$4.70B
Net Income/Loss:
$522.00M
P/E Ratio:
6.7926
EPS:
10.8451
Net Cash Flow:
$1.98B
1W Performance:
-1.97%
1M Performance:
-3.17%
6M Performance:
+15.16%
1Y Performance:
+54.40%
1-Day Range:
Value
$72.02
$74.02
1-Week Range:
Value
$69.44
$75.55
52-Week Range:
Value
$38.21
$82.03

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name
Name
Bread Financial Holdings Inc
Name
Phone
(614) 729-4000
Name
Address
3095 LOYALTY CIRCLE, COLUMBUS
Name
Employee
6,000
Name
Twitter
Name
Next Earnings Date
2026-04-23
Name
Latest SEC Filings
Name
BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Credit Services icon
BFH
Bread Financial Holdings Inc
73.67 3.13B 4.70B 522.00M 1.98B 10.85
Credit Services icon
V
Visa Inc
311.34 604.72B 41.39B 20.59B 22.93B 10.55
Credit Services icon
MA
Mastercard Incorporated
507.88 459.03B 32.84B 14.97B 16.19B 16.52
Credit Services icon
AXP
American Express Co
304.24 208.15B 80.49B 10.76B 16.08B 15.38
Credit Services icon
COF
Capital One Financial Corp
183.47 114.98B 69.28B 2.01B 26.14B 2.9491
Credit Services icon
PYPL
Paypal Holdings Inc
45.23 41.45B 33.34B 5.23B 5.56B 5.4094

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date Action Analyst Rating Change
Feb-05-26 Upgrade Evercore ISI In-line → Outperform
Jan-08-26 Initiated UBS Buy
Dec-08-25 Resumed Wolfe Research Peer Perform
Dec-04-25 Downgrade JP Morgan Neutral → Underweight
Jul-14-25 Upgrade BTIG Research Neutral → Buy
Apr-07-25 Downgrade Morgan Stanley Overweight → Underweight
Dec-19-24 Upgrade Morgan Stanley Underweight → Overweight
Aug-09-24 Upgrade BofA Securities Neutral → Buy
Jul-16-24 Initiated Compass Point Buy
Jun-20-24 Upgrade Evercore ISI Underperform → In-line
Jun-07-24 Initiated BTIG Research Neutral
May-02-24 Upgrade Keefe Bruyette Mkt Perform → Outperform
May-01-24 Downgrade Argus Buy → Hold
Apr-04-24 Upgrade Wolfe Research Peer Perform → Outperform
Jan-10-24 Initiated BMO Capital Markets Market Perform
Jan-03-24 Downgrade Evercore ISI In-line → Underperform
Dec-18-23 Downgrade JP Morgan Overweight → Neutral
Dec-13-23 Downgrade Morgan Stanley Equal-Weight → Underweight
Nov-15-23 Initiated Barclays Underweight
Oct-05-23 Downgrade BofA Securities Buy → Neutral
Oct-02-23 Downgrade Goldman Neutral → Sell
Sep-05-23 Downgrade RBC Capital Mkts Outperform → Sector Perform
Mar-17-23 Downgrade Keefe Bruyette Outperform → Mkt Perform
Jan-05-23 Upgrade Stephens Equal-Weight → Overweight
Oct-06-22 Initiated Credit Suisse Neutral
View All

Bread Financial Holdings Inc Stock (BFH) Latest News

pulisher
07:37 AM

Bread Financial Highlights Improving Credit Metrics and Loan Growth - TipRanks

07:37 AM
pulisher
07:00 AM

Bread Financial Provides Performance Update for February 2026 - GlobeNewswire Inc.

07:00 AM
pulisher
06:30 AM

Bread Financial Holdings Sees Increased Investment from Grantham Mayo Van Otterloo - National Today

06:30 AM
pulisher
Mar 10, 2026

What's Going On With Ford Stock Tuesday? - Bitget

Mar 10, 2026
pulisher
Mar 10, 2026

Ford Motor Company and Bread Financial Launch Co-Brand Credit Card and Installment Loan Program - marketscreener.com

Mar 10, 2026
pulisher
Mar 10, 2026

Ford and Bread Financial Accelerate Customer Benefits with New Financing Program— Unlocking Enhanced Experiences and Exclusive Loyalty Rewards - marketscreener.com

Mar 10, 2026
pulisher
Mar 10, 2026

New Ford credit card offers extra points on gas, groceries, repairs - Stock Titan

Mar 10, 2026
pulisher
Mar 09, 2026

A Look At Bread Financial Holdings (BFH) Valuation After Expanded Buyback And Analyst Upgrade - simplywall.st

Mar 09, 2026
pulisher
Mar 08, 2026

Bread Financial Faces High Net Loss and Rising Delinquency in January - StocksToTrade

Mar 08, 2026
pulisher
Mar 07, 2026

Bread Financial Faces Rising Challenges Amid Recent Financial Disclosures - timothysykes.com

Mar 07, 2026
pulisher
Mar 06, 2026

Does Bread Financial (BFH)ʼs Expanded US$1 Billion Buyback Reveal Its True Capital Allocation Priorities? - simplywall.st

Mar 06, 2026
pulisher
Mar 06, 2026

Bread Financial, Perella Weinberg, Donnelley Financial Solutions, PROG, and Sallie Mae Stocks Trade Down, What You Need To Know - Finviz

Mar 06, 2026
pulisher
Mar 06, 2026

Bread Financial Holdings, Inc. Sees Revision in Stock Evaluation Amid Market Dynamics - Markets Mojo

Mar 06, 2026
pulisher
Mar 06, 2026

Bread Financial Holdings, Inc. Experiences Revision in Stock Evaluation Amid Market Fluctuations - Markets Mojo

Mar 06, 2026
pulisher
Mar 05, 2026

Bread Financial Holdings, Inc. (BFH) Announces Board Approval of a $600 Million Increase to its Existing Share Repurchase Authorization - Finviz

Mar 05, 2026
pulisher
Mar 05, 2026

Chart Watch: Can Bread Financial Holdings Inc weather a recession2025 Pullback Review & Capital Efficiency Focused Ideas - baoquankhu1.vn

Mar 05, 2026
pulisher
Mar 05, 2026

A Look At Bread Financial (BFH) Valuation After Expanding Its US$1.0b Share Buyback Plan - Yahoo Finance

Mar 05, 2026
pulisher
Mar 04, 2026

11 Cheap Growth Stocks to Buy Right Now - Insider Monkey

Mar 04, 2026
pulisher
Mar 04, 2026

Bread Financial (BFH) CFO amends Form 4 on RSU tax withholding - Stock Titan

Mar 04, 2026
pulisher
Mar 04, 2026

Is It Too Late To Consider Bread Financial Holdings (BFH) After A 46% One Year Rally? - simplywall.st

Mar 04, 2026
pulisher
Mar 04, 2026

Analysts Have Conflicting Sentiments on These Financial Companies: Reinsurance Group (RGA) and PayPal Holdings (PYPL) - The Globe and Mail

Mar 04, 2026
pulisher
Mar 04, 2026

Bread Financial to Participate in the RBC 2026 Financial Institutions Conference - Bluefield Daily Telegraph

Mar 04, 2026
pulisher
Mar 03, 2026

Bread Financial Holdings Hits Day Low of $70.42 Amid Price Pressure - Markets Mojo

Mar 03, 2026
pulisher
Mar 03, 2026

Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch

Mar 03, 2026
pulisher
Mar 03, 2026

Fox Run Management L.L.C. Purchases 10,388 Shares of Bread Financial Holdings, Inc. - National Today

Mar 03, 2026
pulisher
Mar 03, 2026

Quantbot Technologies Boosts Stake in Bread Financial - National Today

Mar 03, 2026
pulisher
Mar 02, 2026

Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.625% Non-Cumulative Perpetual Preferred Stock, Series A (BFH/PA) - Minichart

Mar 02, 2026
pulisher
Feb 27, 2026

Bread Financial Holdings Inc. stock underperforms Friday when compared to competitors - MarketWatch

Feb 27, 2026
pulisher
Feb 27, 2026

Bread Financial Hits Day High with 8.31% Surge, Outperforming Market - Markets Mojo

Feb 27, 2026
pulisher
Feb 27, 2026

A Look At Bread Financial Holdings (BFH) Valuation After Expanding Its US$765 Million Share Buyback Program - simplywall.st

Feb 27, 2026
pulisher
Feb 26, 2026

Bread Financial Holdings, Inc.: - marketscreener.com

Feb 26, 2026
pulisher
Feb 26, 2026

Bread Financial boosts share buyback program by $600 million - Investing.com Australia

Feb 26, 2026
pulisher
Feb 26, 2026

Bread Financial Boosts Share Buyback Authorization By $600 Mln To $765 Mln - Nasdaq

Feb 26, 2026
pulisher
Feb 26, 2026

BREAD FINANCIAL HOLDINGS INC 8.625 DEP NON CUM PRF SER A To Go Ex-Dividend On February 27th, 2026 With 0.65875 USD Dividend Per Share - 富途牛牛

Feb 26, 2026
pulisher
Feb 26, 2026

Bread Financial Expands Share Repurchase Authorization, Signals Confidence - TipRanks

Feb 26, 2026
pulisher
Feb 26, 2026

Bread Financial raises share repurchase authorization by $600M to $765M - TradingView

Feb 26, 2026
pulisher
Feb 26, 2026

BFHForm 8-KCurrent report - ADVFN Ltd

Feb 26, 2026
pulisher
Feb 26, 2026

$765 million on the table: Bread Financial boosts share buyback capacity - Stock Titan

Feb 26, 2026
pulisher
Feb 26, 2026

How Investors Are Reacting To Bread Financial Holdings (BFH) Completing Its US$160 Million Share Buyback Program - simplywall.st

Feb 26, 2026
pulisher
Feb 25, 2026

Bread Financial Holdings, Inc. announces an Increase in Equity Buyback. - marketscreener.com

Feb 25, 2026
pulisher
Feb 25, 2026

Ex-Dividend Reminder: Bread Financial Holdings, Huntington Ingalls Industries and Pitney Bowes - Nasdaq

Feb 25, 2026
pulisher
Feb 25, 2026

BFH Financials: Income Statement, Balance Sheet & Cash Flow - Stock Titan

Feb 25, 2026
pulisher
Feb 23, 2026

Bread Financial Holdings Inc. stock underperforms Monday when compared to competitors - MarketWatch

Feb 23, 2026
pulisher
Feb 23, 2026

How Bread Financial Holdings Inc. (BFH) Affects Rotational Strategy Timing - Stock Traders Daily

Feb 23, 2026
pulisher
Feb 23, 2026

E-Commerce Buy Now Pay Later Industry Business Report 2026: - GlobeNewswire

Feb 23, 2026
pulisher
Feb 23, 2026

E-Commerce Buy Now Pay Later Industry Business Report 2026: A $40.88 Billion Market by 2030 with Amazon, Allianz, Bread Financial and Klarna Group Leading - Yahoo Finance

Feb 23, 2026
pulisher
Feb 21, 2026

Will Bread Financial Holdings Inc. stock announce special dividendJuly 2025 Sector Moves & Fast Gaining Stock Reports - mfd.ru

Feb 21, 2026
pulisher
Feb 20, 2026

BFH (BFH) director Roger Ballou makes charitable gift of 1,351 shares - Stock Titan

Feb 20, 2026
pulisher
Feb 20, 2026

What is the earnings history of Bread Financial Holdings Inc.July 2025 Weekly Recap & Weekly Top Stock Performers List - mfd.ru

Feb 20, 2026
pulisher
Feb 20, 2026

Performance RSUs granted to Bread Financial (NYSE: BFH) accounting chief - Stock Titan

Feb 20, 2026
pulisher
Feb 19, 2026

BFH (BFH) EVP reports new RSU awards and tax-withholding share disposals - Stock Titan

Feb 19, 2026

Bread Financial Holdings Inc Stock (BFH) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$193.24
price down icon 2.93%
$37.34
price up icon 0.03%
$51.01
price up icon 1.33%
credit_services SYF
$65.79
price up icon 0.59%
$18.66
price up icon 1.83%
$46.06
price up icon 1.89%
Cap:     |  Volume (24h):