106.42

1.31% -0.9763

Bread Financial Holdings Inc (BFH)

Overview News Price History Option Chain Why BFH Down? Discussions Forecast Dividend History

Bread Financial Holdings Inc stock is traded at $106.42, with a volume of 36,869. It is down -1.31% in the last 24 hours and down -2.23% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Previous Close:

$107.40

Open:

$108.14

24h Volume:

36,869

Relative Volume:

0.06

Market Cap:

$4.09B

Revenue:

$4.71B

Net Income/Loss:

$561.00M

P/E Ratio:

8.7243

EPS:

12.1985

Net Cash Flow:

$2.16B

1W Performance:

-2.58%

1M Performance:

-2.23%

6M Performance:

+46.01%

1Y Performance:

+65.43%

1-Day Range:

$105.41

$108.15

1-Week Range:

$105.73

$110.97

52-Week Range:

$53.83

$114.53

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name

Bread Financial Holdings Inc

Sector

Financial (5790)

Industry

Credit Services (52)

Phone

(614) 729-4000

Address

3095 LOYALTY CIRCLE, COLUMBUS

Employee

6,000

Twitter

Next Earnings Date

2026-10-22

Latest SEC Filings

BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
BFH Bread Financial Holdings Inc	106.33	4.13B	4.71B	561.00M	2.16B	12.20
V Visa Inc	366.35	685.93B	43.03B	22.04B	21.19B	11.37
MA Mastercard Incorporated	566.69	497.14B	34.01B	15.57B	16.65B	17.28
AXP American Express Co	321.08	217.31B	82.43B	11.15B	14.44B	16.03
COF Capital One Financial Corp	207.10	129.36B	74.99B	2.79B	27.29B	2.8368
PYPL Paypal Holdings Inc	52.33	44.63B	34.02B	5.06B	5.50B	5.3309

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Apr-16-26	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Feb-05-26	Upgrade	Evercore ISI	In-line → Outperform
Jan-08-26	Initiated	UBS	Buy
Dec-08-25	Resumed	Wolfe Research	Peer Perform
Dec-04-25	Downgrade	JP Morgan	Neutral → Underweight
Jul-14-25	Upgrade	BTIG Research	Neutral → Buy
Apr-07-25	Downgrade	Morgan Stanley	Overweight → Underweight
Dec-19-24	Upgrade	Morgan Stanley	Underweight → Overweight
Aug-09-24	Upgrade	BofA Securities	Neutral → Buy
Jul-16-24	Initiated	Compass Point	Buy
Jun-20-24	Upgrade	Evercore ISI	Underperform → In-line
Jun-07-24	Initiated	BTIG Research	Neutral
May-02-24	Upgrade	Keefe Bruyette	Mkt Perform → Outperform
May-01-24	Downgrade	Argus	Buy → Hold
Apr-04-24	Upgrade	Wolfe Research	Peer Perform → Outperform
Jan-10-24	Initiated	BMO Capital Markets	Market Perform
Jan-03-24	Downgrade	Evercore ISI	In-line → Underperform
Dec-18-23	Downgrade	JP Morgan	Overweight → Neutral
Dec-13-23	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Nov-15-23	Initiated	Barclays	Underweight
Oct-05-23	Downgrade	BofA Securities	Buy → Neutral
Oct-02-23	Downgrade	Goldman	Neutral → Sell
Sep-05-23	Downgrade	RBC Capital Mkts	Outperform → Sector Perform
Mar-17-23	Downgrade	Keefe Bruyette	Outperform → Mkt Perform
Jan-05-23	Upgrade	Stephens	Equal-Weight → Overweight
Oct-06-22	Initiated	Credit Suisse	Neutral

View All

Bread Financial Holdings Inc Stock (BFH) Latest News

Sep 09, 2026

How Bread Financial Holdings Inc. (BFH) Affects Rotational Strategy Timing - Stock Traders Daily

Sep 09, 2026

Sep 08, 2026

Bread Financial Clears Hurdle to Merge Banking Units by Oct. 1 - Minichart

Sep 08, 2026

Bread Financial Holdings Inc. stock underperforms Tuesday when compared to competitors - MarketWatch

Sep 08, 2026

Bread Financial Amends $700 Million Revolving Credit Facility to Permit Bank Merger - TradingView

Sep 08, 2026

Bread Financial Holdings, Inc. Amends Credit Agreement With JPMorgan Chase Bank, N.A - marketscreener.com

Sep 08, 2026

What Is Shaping Interest in Bread Financial Stock? (NYSE:BFH) - Kalkine Media

Sep 08, 2026

Bread Financial to Participate in the Barclays 24th Annual Global Financial Services Conference - marketscreener.com

Sep 08, 2026

Barclays event will feature Bread Financial’s finance chief on Sept. 15 - Stock Titan

Sep 08, 2026

Sep 04, 2026

Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch

Sep 04, 2026

Sep 02, 2026

Is Bread Financial Holdings Inc (BFH) Overvalued After 4.3% Rall - GuruFocus

Sep 02, 2026

Sep 01, 2026

Why Is Bread Financial Getting Attention? (NYSE:BFH) - Kalkine Media

Sep 01, 2026

Aug 28, 2026

18 NFL teams switch fan credit cards to American Express from Visa - The Business Journals

Aug 28, 2026

Aug 27, 2026

Bread Financial To Go Ex-Dividend On August 31st, 2026 With 0.23 USD Dividend Per Share - Moomoo

Aug 27, 2026

Aug 26, 2026

Should You Buy Bread Financial Holdings (BFH) After Golden Cross? - qz.com

Aug 26, 2026

Fans Score More: NFL Extra Points American Express® Credit Card Now Available - Sahm

Aug 26, 2026

Aug 25, 2026

Bread Financial stock rises after Wolfe Research upgrade - Investing.com

Aug 25, 2026

Aug 20, 2026