68.18
price down icon1.81%   -1.27
after-market After Hours: 68.20 0.02 +0.03%
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Bread Financial Holdings Inc stock is traded at $68.18, with a volume of 684.45K. It is down -1.81% in the last 24 hours and down -11.02% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$69.45
Open:
$69.62
24h Volume:
684.45K
Relative Volume:
0.83
Market Cap:
$3.11B
Revenue:
$3.82B
Net Income/Loss:
$280.00M
P/E Ratio:
12.11
EPS:
5.63
Net Cash Flow:
$1.81B
1W Performance:
-3.26%
1M Performance:
-11.02%
6M Performance:
+6.52%
1Y Performance:
+8.11%
1-Day Range:
Value
$68.17
$70.41
1-Week Range:
Value
$68.07
$72.65
52-Week Range:
Value
$38.21
$82.03

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name
Name
Bread Financial Holdings Inc
Name
Phone
(614) 729-4000
Name
Address
3095 LOYALTY CIRCLE, COLUMBUS
Name
Employee
6,000
Name
Twitter
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
BFH's Discussions on Twitter

Compare BFH with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
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BFH
Bread Financial Holdings Inc
68.18 3.17B 3.82B 280.00M 1.81B 5.63
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Visa Inc
326.92 627.11B 40.00B 19.85B 21.58B 10.10
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MA
Mastercard Incorporated
521.36 467.33B 31.50B 14.25B 16.12B 15.64
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AXP
American Express Co
356.92 247.61B 78.65B 10.47B 18.94B 14.89
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COF
Capital One Financial Corp
218.43 135.72B 62.75B 1.35B 20.85B 2.3579
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PYPL
Paypal Holdings Inc
54.08 51.94B 32.91B 4.92B 5.57B 4.9845

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date Action Analyst Rating Change
Jan-08-26 Initiated UBS Buy
Dec-08-25 Resumed Wolfe Research Peer Perform
Dec-04-25 Downgrade JP Morgan Neutral → Underweight
Jul-14-25 Upgrade BTIG Research Neutral → Buy
Apr-07-25 Downgrade Morgan Stanley Overweight → Underweight
Dec-19-24 Upgrade Morgan Stanley Underweight → Overweight
Aug-09-24 Upgrade BofA Securities Neutral → Buy
Jul-16-24 Initiated Compass Point Buy
Jun-20-24 Upgrade Evercore ISI Underperform → In-line
Jun-07-24 Initiated BTIG Research Neutral
May-02-24 Upgrade Keefe Bruyette Mkt Perform → Outperform
May-01-24 Downgrade Argus Buy → Hold
Apr-04-24 Upgrade Wolfe Research Peer Perform → Outperform
Jan-10-24 Initiated BMO Capital Markets Market Perform
Jan-03-24 Downgrade Evercore ISI In-line → Underperform
Dec-18-23 Downgrade JP Morgan Overweight → Neutral
Dec-13-23 Downgrade Morgan Stanley Equal-Weight → Underweight
Nov-15-23 Initiated Barclays Underweight
Oct-05-23 Downgrade BofA Securities Buy → Neutral
Oct-02-23 Downgrade Goldman Neutral → Sell
Sep-05-23 Downgrade RBC Capital Mkts Outperform → Sector Perform
Mar-17-23 Downgrade Keefe Bruyette Outperform → Mkt Perform
Jan-05-23 Upgrade Stephens Equal-Weight → Overweight
Oct-06-22 Initiated Credit Suisse Neutral
View All

Bread Financial Holdings Inc Stock (BFH) Latest News

pulisher
10:25 AM

Y Intercept Hong Kong Ltd Buys 27,308 Shares of Bread Financial Holdings, Inc. $BFH - MarketBeat

10:25 AM
pulisher
09:27 AM

Hussman Strategic Advisors Inc. Sells 21,000 Shares of Bread Financial Holdings, Inc. $BFH - MarketBeat

09:27 AM
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09:15 AM

Unlocking Q4 Potential of Bread Financial (BFH): Exploring Wall Street Estimates for Key Metrics - Yahoo Finance

09:15 AM
pulisher
03:51 AM

What To Expect From Bread Financial's (BFH) Q4 Earnings - Finviz

03:51 AM
pulisher
Jan 27, 2026

Analysts Offer Insights on Financial Companies: Upstart Holdings (UPST), Selective Insurance Group (SIGI) and Webster Financial (WBS) - The Globe and Mail

Jan 27, 2026
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Jan 26, 2026

Earnings Recap: Does Bread Financial Holdings Inc stock have upside surprise potential2025 Winners & Losers & Reliable Trade Execution Plans - baoquankhu1.vn

Jan 26, 2026
pulisher
Jan 26, 2026

Is Bread Financial Poised for a Beat This Earnings Season? - Yahoo Finance

Jan 26, 2026
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Jan 26, 2026

Big Picture: What is the dividend yield of Bread Financial Holdings IncProfit Target & Weekly Top Gainers Trade List - baoquankhu1.vn

Jan 26, 2026
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Jan 25, 2026

What Catalysts Could Shift The Story For Bread Financial Holdings (BFH) Now? - Yahoo Finance

Jan 25, 2026
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Jan 25, 2026

Aug Big Picture: Can SDAWW expand its profit marginsLayoff News & Smart Swing Trading Alerts - baoquankhu1.vn

Jan 25, 2026
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Jan 24, 2026

Bread Financial (NYSE:BFH) Rating Increased to Strong-Buy at Wall Street Zen - MarketBeat

Jan 24, 2026
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Jan 23, 2026

6th Circ. Won't Revive Bread Financial Investors' Suit - Law360

Jan 23, 2026
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Jan 23, 2026

What is the next catalyst for Bread Financial Holdings Inc.Breakout Watch & Daily Profit Focused Stock Screening - mfd.ru

Jan 23, 2026
pulisher
Jan 23, 2026

Zacks Research Expects Weaker Earnings for Bread Financial - MarketBeat

Jan 23, 2026
pulisher
Jan 22, 2026

Bread Financial Holdings (BFH) Expected to Beat Earnings Estimates: Can the Stock Move Higher? - Finviz

Jan 22, 2026
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Jan 22, 2026

Q1 EPS Estimates for Bread Financial Decreased by Analyst - MarketBeat

Jan 22, 2026
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Jan 22, 2026

Moving Averages: Does Bread Financial Holdings Inc have a competitive edgeJuly 2025 Final Week & Growth Focused Stock Pick Reports - baoquankhu1.vn

Jan 22, 2026
pulisher
Jan 22, 2026

Bread Financial (BFH) Expected to Announce Quarterly Earnings on Thursday - MarketBeat

Jan 22, 2026
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Jan 19, 2026

Mizuho Markets Americas LLC Buys 37,466 Shares of Bread Financial Holdings, Inc. $BFH - MarketBeat

Jan 19, 2026
pulisher
Jan 19, 2026

Bread Financial Holdings, Inc. (NYSE:BFH) Short Interest Update - MarketBeat

Jan 19, 2026
pulisher
Jan 19, 2026

Bread Financial Holdings, Inc. $BFH Shares Acquired by SG Americas Securities LLC - MarketBeat

Jan 19, 2026
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Jan 18, 2026

Bread Financial Holdings, Inc. (NYSE:BFH) Given Consensus Recommendation of "Hold" by Analysts - MarketBeat

Jan 18, 2026
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Jan 18, 2026

Whittier Daily News - FinancialContent

Jan 18, 2026
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Jan 16, 2026

Downgrade Watch: Is ELEV still a buy after recent gainsEntry Point & Weekly Return Optimization Alerts - baoquankhu1.vn

Jan 16, 2026
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Jan 15, 2026

Is Bread Financial Holdings (BFH) Still Attractive After Recent 13% Weekly Share Price Drop - Yahoo Finance

Jan 15, 2026
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Jan 13, 2026

Q3 Earnings Highlights: Bread Financial (NYSE:BFH) Vs The Rest Of The Credit Card Stocks - Yahoo Finance

Jan 13, 2026
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Jan 13, 2026

Bread Financial Holdings Inc. Stock Outperforms Competitors Despite Losses On The Day - 富途牛牛

Jan 13, 2026
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Jan 13, 2026

Plastic Surgery: Winners and Losers of the Proposed 10% Interest Cap - Finviz

Jan 13, 2026
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Jan 13, 2026

Will Bread Financial Holdings Inc stock benefit from commodity pricesJuly 2025 Recap & AI Driven Price Predictions - Bộ Nội Vụ

Jan 13, 2026
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Jan 12, 2026

Bread Financial Holdings Inc. Stock Underperforms Monday When Compared To Competitors - 富途资讯

Jan 12, 2026
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Jan 12, 2026

Bread Financial (NYSE:BFH) Shares Gap DownShould You Sell? - MarketBeat

Jan 12, 2026
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Jan 12, 2026

American Express Sells Off as Markets Price Policy Risk Ahead of Details - Investing.com

Jan 12, 2026
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Jan 12, 2026

What Trump’s Call for 10% Cap on Credit Card Rates Could Mean for Issuer Stocks - Morningstar

Jan 12, 2026
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Jan 12, 2026

Exelixis, Citigroup And Other Big Stocks Moving Lower In Monday's Pre-Market Session - Benzinga

Jan 12, 2026
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Jan 09, 2026

Bread Financial Holdings Inc. Stock Underperforms Friday When Compared To Competitors - 富途牛牛

Jan 09, 2026
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Jan 09, 2026

Bread Financial (NYSE:BFH) Upgraded to Strong-Buy at UBS Group - MarketBeat

Jan 09, 2026
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Jan 08, 2026

Why retail investors favor Bread Financial Holdings Inc. stockJuly 2025 Volume & Low Risk High Reward Ideas - ulpravda.ru

Jan 08, 2026
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Jan 08, 2026

How Bread Financial Holdings Inc. (LID) stock gains from tech spendingPortfolio Update Report & Risk Managed Trade Strategies - ulpravda.ru

Jan 08, 2026
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Jan 08, 2026

Bread Financial (NYSE:BFH) Given New $85.00 Price Target at TD Cowen - MarketBeat

Jan 08, 2026
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Jan 08, 2026

What Analysts Are Saying About Bread Finl Hldgs Stock - Benzinga

Jan 08, 2026
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Jan 08, 2026

Can Bread Financial Holdings Inc. stock expand revenue streamsAnalyst Downgrade & Community Verified Trade Signals - Улправда

Jan 08, 2026
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Jan 08, 2026

How Bread Financial Holdings Inc. stock performs in weak economyInflation Watch & Stock Portfolio Risk Control - Улправда

Jan 08, 2026
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Jan 08, 2026

This Intuit Starts Coverage With a Positive Outlook; Here Are the 5 Most Noteworthy Initiations for Thursday - Bitget

Jan 08, 2026
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Jan 08, 2026

Analysts Are Neutral on Top Financial Stocks: American International Group (AIG), Bread Financial Holdings (BFH) - The Globe and Mail

Jan 08, 2026
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Jan 08, 2026

This Intuit Begins Coverage On A Bullish Note; Here Are Top 5 Initiations For Thursday - Benzinga

Jan 08, 2026
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Jan 08, 2026

Bread Financial stock initiated with Buy rating at UBS, $92 price target - Investing.com UK

Jan 08, 2026
pulisher
Jan 08, 2026

Barclays Sticks to Its Sell Rating for Bread Financial Holdings (BFH) - The Globe and Mail

Jan 08, 2026
pulisher
Jan 07, 2026

Will Bread Financial (BFH) Beat Estimates Again in Its Next Earnings Report? - Your Wyoming Link

Jan 07, 2026
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Jan 07, 2026

What insider purchases suggest about Bread Financial Holdings Inc. (LID) stockEarnings Volatility Patterns & Free Rapid Return Acceleration - Улправда

Jan 07, 2026
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Jan 07, 2026

Will Bread Financial (BFH) beat estimates again in its next earnings report? - MSN

Jan 07, 2026
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Jan 07, 2026

A Look At Bread Financial Holdings (BFH) Valuation After Recent Share Price Momentum - Yahoo Finance

Jan 07, 2026

Bread Financial Holdings Inc Stock (BFH) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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credit_services OMF
$65.04
price down icon 0.23%
$42.29
price down icon 1.47%
$65.36
price down icon 5.04%
credit_services SYF
$73.41
price up icon 0.78%
$24.58
price down icon 3.36%
$54.08
price down icon 2.56%
Cap:     |  Volume (24h):