84.93
price down icon2.76%   -2.41
after-market After Hours: 84.94 0.010 +0.01%
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Bread Financial Holdings Inc stock is traded at $84.93, with a volume of 513.44K. It is down -2.76% in the last 24 hours and up +7.53% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$87.34
Open:
$87.3
24h Volume:
513.44K
Relative Volume:
0.73
Market Cap:
$3.43B
Revenue:
$4.71B
Net Income/Loss:
$561.00M
P/E Ratio:
6.9623
EPS:
12.1985
Net Cash Flow:
$2.16B
1W Performance:
+1.64%
1M Performance:
+7.53%
6M Performance:
+33.83%
1Y Performance:
+68.28%
1-Day Range:
Value
$84.51
$87.63
1-Week Range:
Value
$82.47
$89.00
52-Week Range:
Value
$49.17
$99.13

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name
Name
Bread Financial Holdings Inc
Name
Phone
(614) 729-4000
Name
Address
3095 LOYALTY CIRCLE, COLUMBUS
Name
Employee
6,000
Name
Twitter
Name
Next Earnings Date
2026-04-23
Name
Latest SEC Filings
Name
BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
BFH icon
BFH
Bread Financial Holdings Inc
84.93 3.53B 4.71B 561.00M 2.16B 12.20
V icon
V
Visa Inc
323.86 606.26B 43.03B 22.04B 21.19B 11.37
MA icon
MA
Mastercard Incorporated
497.81 437.80B 34.01B 15.57B 16.65B 17.28
AXP icon
AXP
American Express Co
312.32 215.64B 82.43B 11.15B 14.44B 16.03
COF icon
COF
Capital One Financial Corp
183.93 117.91B 74.99B 2.79B 27.29B 2.8368
PYPL icon
PYPL
Paypal Holdings Inc
45.07 40.02B 34.02B 5.06B 5.50B 5.3309

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date Action Analyst Rating Change
Apr-16-26 Upgrade Morgan Stanley Underweight → Equal-Weight
Feb-05-26 Upgrade Evercore ISI In-line → Outperform
Jan-08-26 Initiated UBS Buy
Dec-08-25 Resumed Wolfe Research Peer Perform
Dec-04-25 Downgrade JP Morgan Neutral → Underweight
Jul-14-25 Upgrade BTIG Research Neutral → Buy
Apr-07-25 Downgrade Morgan Stanley Overweight → Underweight
Dec-19-24 Upgrade Morgan Stanley Underweight → Overweight
Aug-09-24 Upgrade BofA Securities Neutral → Buy
Jul-16-24 Initiated Compass Point Buy
Jun-20-24 Upgrade Evercore ISI Underperform → In-line
Jun-07-24 Initiated BTIG Research Neutral
May-02-24 Upgrade Keefe Bruyette Mkt Perform → Outperform
May-01-24 Downgrade Argus Buy → Hold
Apr-04-24 Upgrade Wolfe Research Peer Perform → Outperform
Jan-10-24 Initiated BMO Capital Markets Market Perform
Jan-03-24 Downgrade Evercore ISI In-line → Underperform
Dec-18-23 Downgrade JP Morgan Overweight → Neutral
Dec-13-23 Downgrade Morgan Stanley Equal-Weight → Underweight
Nov-15-23 Initiated Barclays Underweight
Oct-05-23 Downgrade BofA Securities Buy → Neutral
Oct-02-23 Downgrade Goldman Neutral → Sell
Sep-05-23 Downgrade RBC Capital Mkts Outperform → Sector Perform
Mar-17-23 Downgrade Keefe Bruyette Outperform → Mkt Perform
Jan-05-23 Upgrade Stephens Equal-Weight → Overweight
Oct-06-22 Initiated Credit Suisse Neutral
View All

Bread Financial Holdings Inc Stock (BFH) Latest News

pulisher
May 11, 2026

Bread Financial Holdings Inc. stock underperforms Monday when compared to competitors - MarketWatch

May 11, 2026
pulisher
May 11, 2026

Non-interest expense of Bread Financial Holdings, Inc. – OTC:BRFNL - TradingView

May 11, 2026
pulisher
May 09, 2026

Is It Too Late To Consider Bread Financial Holdings (BFH) After A 74% One Year Surge? - Yahoo Finance

May 09, 2026
pulisher
May 09, 2026

Net loan losses of Bread Financial Holdings, Inc. – OTC:BRFNV - TradingView

May 09, 2026
pulisher
May 09, 2026

Bread Financial Holdings, Inc. Balance Sheet – OTC:BRFNV - TradingView

May 09, 2026
pulisher
May 09, 2026

Return on assets % of Bread Financial Holdings, Inc. – OTC:BRFNV - TradingView

May 09, 2026
pulisher
May 09, 2026

Loan losses (actual) to loan loss reserve of Bread Financial Holdings, Inc. – NYSE:BFH - TradingView

May 09, 2026
pulisher
May 09, 2026

Working capital per share of Bread Financial Holdings, Inc. – OTC:BRFNV - TradingView

May 09, 2026
pulisher
May 09, 2026

Price to earnings ratio of Bread Financial Holdings, Inc. – OTC:BRFNV - TradingView

May 09, 2026
pulisher
May 08, 2026

Bread Financial Holdings, Inc. Cash Flow – OTC:BRFNV - TradingView

May 08, 2026
pulisher
May 08, 2026

Non-operating income (excl. interest expenses) of Bread Financial Holdings, Inc. – OTC:BRFNV - TradingView

May 08, 2026
pulisher
May 08, 2026

Bread Financial Holdings, Inc. Revenue Breakdown – OTC:BRFNV - TradingView

May 08, 2026
pulisher
May 07, 2026

Savings deposits to total deposits of Bread Financial Holdings, Inc. – NYSE:BFH - TradingView

May 07, 2026
pulisher
May 07, 2026

Savings deposits to total deposits of Bread Financial Holdings, Inc. – TRADEGATE:LID - TradingView

May 07, 2026
pulisher
May 07, 2026

Loan losses (actual) to total loans of Bread Financial Holdings, Inc. – TRADEGATE:LID - TradingView

May 07, 2026
pulisher
May 07, 2026

Bread Financial Holdings Inc. stock underperforms Thursday when compared to competitors - MarketWatch

May 07, 2026
pulisher
May 06, 2026

Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun - Quantisnow

May 06, 2026
pulisher
May 06, 2026

[424B5] BREAD FINANCIAL HOLDINGS, INC. Prospectus Supplement (Debt Securities) - Stock Titan

May 06, 2026
pulisher
May 06, 2026

Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch

May 06, 2026
pulisher
May 06, 2026

Why This Fund Sold $4.7 Million in Bread Financial Amid a Staggering Stock Surge - The Globe and Mail

May 06, 2026
pulisher
May 06, 2026

Why This Fund Sold $4.7 Million in Bread Financial Amid a Staggering Stock Surge - The Motley Fool

May 06, 2026
pulisher
May 06, 2026

BREAD FINANCIAL HOLDINGS INC 8.625 DEP NON CUM PRF SER A (BFH.PRA) Stock Forecast & Analyst Ratings - Moomoo

May 06, 2026
pulisher
May 06, 2026

Bread Financial (NYSE: BFH) prices $115M Series B preferred Depositary Shares - Stock Titan

May 06, 2026
pulisher
May 05, 2026

Bread Financial Announces Pricing of an Offering of Depositary Shares Representing Interests in Its Series B Preferred Stock - The Manila Times

May 05, 2026
pulisher
May 05, 2026

Bread Financial launches preferred stock offering By Investing.com - Investing.com Australia

May 05, 2026
pulisher
May 05, 2026

Bread Financial Launches Preferred Depositary Share Public Offering - TipRanks

May 05, 2026
pulisher
May 05, 2026

Bread Financial launches preferred stock offering - Investing.com

May 05, 2026
pulisher
May 05, 2026

Bread Financial launches offering of depositary shares for Series B preferred stock - TradingView

May 05, 2026
pulisher
May 05, 2026

Bread Financial Holdings, Inc. Launches Public Offering of Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock - Quiver Quantitative

May 05, 2026
pulisher
May 05, 2026

Bread Financial (NYSE: BFH) offers Series B depositary shares with $1,000 preference - Stock Titan

May 05, 2026
pulisher
May 05, 2026

Bread Financial launches $25-a-share preferred stock sale - Stock Titan

May 05, 2026
pulisher
May 05, 2026

Bread Financial (NYSE: BFH) plans Series B preferred depositary share sale - Stock Titan

May 05, 2026
pulisher
May 05, 2026

Press Release: Bread Financial Announces Launch of an Offering of Depositary Shares Representing Interests in Its Series B Preferred Stock - Moomoo

May 05, 2026
pulisher
May 05, 2026

Tranche Update on Bread Financial Holdings, Inc.'s Equity Buyback Plan announced on August 27, 2025. - marketscreener.com

May 05, 2026
pulisher
May 05, 2026

Bread Financial launches public offering of depositary shares in Series B Preferred Stock. - Pluang

May 05, 2026
pulisher
May 04, 2026

Bread Financial Holdings (BFH) Valuation Check After Strong Recent Share Price Performance - Yahoo Finance

May 04, 2026
pulisher
May 04, 2026

Does Stronger Q1 Results And Completed Buyback Tranche Change The Bull Case For Bread Financial (BFH)? - simplywall.st

May 04, 2026
pulisher
May 03, 2026

Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.625% Non-Cumulative Perpetual Preferred Stock, Series A (BFH/PA) - Minichart

May 03, 2026
pulisher
May 02, 2026

Trade Alert: Independent Chairman of the Board Of Bread Financial Holdings Roger Ballou Has Sold Stock - 富途牛牛

May 02, 2026
pulisher
Apr 30, 2026

Buy 3 Momentum Anomaly Stocks as Stalled Truce Deal Spurs Volatility - TradingView

Apr 30, 2026
pulisher
Apr 30, 2026

MSN Money - MSN

Apr 30, 2026
pulisher
Apr 29, 2026

Bread Financial Holdings Inc. stock underperforms Wednesday when compared to competitors - MarketWatch

Apr 29, 2026
pulisher
Apr 29, 2026

Vanguard Capital Management (NYSE: BFH) holds 5.11% of Bread Financial - Stock Titan

Apr 29, 2026
pulisher
Apr 29, 2026

[SCHEDULE 13G] BREAD FINANCIAL HOLDINGS, INC. Passive Investment Disclosure (>5%) - Stock Titan

Apr 29, 2026
pulisher
Apr 29, 2026

Bread Financial Is Maintained at Outperform by Evercore ISI Group - Moomoo

Apr 29, 2026
pulisher
Apr 28, 2026

Bread Financial Holdings (BFH) price target increased by 12.51% to 95.41 - MSN

Apr 28, 2026
pulisher
Apr 28, 2026

Gear up for Bread Financial (BFH) Q1 earnings: Wall Street estimates for key metrics - MSN

Apr 28, 2026
pulisher
Apr 28, 2026

Bread Financial Holdings Inc. stock underperforms Tuesday when compared to competitors - MarketWatch

Apr 28, 2026
pulisher
Apr 28, 2026

Analysts Offer Insights on Financial Companies: Wsfs Financial (WSFS), Flagstar Financial (FLG) and Bread Financial Holdings (BFH) - The Globe and Mail

Apr 28, 2026
pulisher
Apr 28, 2026

A Look At Bread Financial Holdings (BFH) Valuation After Strong Recent Share Price Gains - simplywall.st

Apr 28, 2026
pulisher
Apr 27, 2026

Delinquencies, charge-offs drop as consumers pull back on borrowing: March Credit Pulse - MSN

Apr 27, 2026

Bread Financial Holdings Inc Stock (BFH) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$233.00
price up icon 2.34%
$42.74
price down icon 3.39%
$16.26
price up icon 3.24%
$66.45
price up icon 3.81%
SYF SYF
$70.28
price down icon 3.91%
$45.07
price down icon 0.66%
Cap:     |  Volume (24h):