96.50
price up icon0.99%   0.95
after-market After Hours: 96.50
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Bread Financial Holdings Inc stock is traded at $96.50, with a volume of 486.98K. It is up +0.99% in the last 24 hours and up +0.05% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$95.55
Open:
$96.53
24h Volume:
486.98K
Relative Volume:
0.69
Market Cap:
$3.90B
Revenue:
$4.71B
Net Income/Loss:
$561.00M
P/E Ratio:
7.9108
EPS:
12.1985
Net Cash Flow:
$2.16B
1W Performance:
-5.59%
1M Performance:
+0.05%
6M Performance:
+20.08%
1Y Performance:
+54.25%
1-Day Range:
Value
$96.16
$97.89
1-Week Range:
Value
$91.13
$105.74
52-Week Range:
Value
$53.83
$109.91

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name
Name
Bread Financial Holdings Inc
Name
Phone
(614) 729-4000
Name
Address
3095 LOYALTY CIRCLE, COLUMBUS
Name
Employee
6,000
Name
Twitter
Name
Next Earnings Date
2026-07-23
Name
Latest SEC Filings
Name
BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
BFH icon
BFH
Bread Financial Holdings Inc
96.50 3.90B 4.71B 561.00M 2.16B 12.20
V icon
V
Visa Inc
348.97 663.65B 43.03B 22.04B 21.19B 11.37
MA icon
MA
Mastercard Incorporated
526.74 465.42B 34.01B 15.57B 16.65B 17.28
AXP icon
AXP
American Express Co
350.58 239.21B 82.43B 11.15B 14.44B 16.03
COF icon
COF
Capital One Financial Corp
201.52 124.14B 74.99B 2.79B 27.29B 2.8368
PYPL icon
PYPL
Paypal Holdings Inc
46.32 40.86B 34.02B 5.06B 5.50B 5.3309

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date Action Analyst Rating Change
Apr-16-26 Upgrade Morgan Stanley Underweight → Equal-Weight
Feb-05-26 Upgrade Evercore ISI In-line → Outperform
Jan-08-26 Initiated UBS Buy
Dec-08-25 Resumed Wolfe Research Peer Perform
Dec-04-25 Downgrade JP Morgan Neutral → Underweight
Jul-14-25 Upgrade BTIG Research Neutral → Buy
Apr-07-25 Downgrade Morgan Stanley Overweight → Underweight
Dec-19-24 Upgrade Morgan Stanley Underweight → Overweight
Aug-09-24 Upgrade BofA Securities Neutral → Buy
Jul-16-24 Initiated Compass Point Buy
Jun-20-24 Upgrade Evercore ISI Underperform → In-line
Jun-07-24 Initiated BTIG Research Neutral
May-02-24 Upgrade Keefe Bruyette Mkt Perform → Outperform
May-01-24 Downgrade Argus Buy → Hold
Apr-04-24 Upgrade Wolfe Research Peer Perform → Outperform
Jan-10-24 Initiated BMO Capital Markets Market Perform
Jan-03-24 Downgrade Evercore ISI In-line → Underperform
Dec-18-23 Downgrade JP Morgan Overweight → Neutral
Dec-13-23 Downgrade Morgan Stanley Equal-Weight → Underweight
Nov-15-23 Initiated Barclays Underweight
Oct-05-23 Downgrade BofA Securities Buy → Neutral
Oct-02-23 Downgrade Goldman Neutral → Sell
Sep-05-23 Downgrade RBC Capital Mkts Outperform → Sector Perform
Mar-17-23 Downgrade Keefe Bruyette Outperform → Mkt Perform
Jan-05-23 Upgrade Stephens Equal-Weight → Overweight
Oct-06-22 Initiated Credit Suisse Neutral
View All

Bread Financial Holdings Inc Stock (BFH) Latest News

pulisher
Jul 10, 2026

Will Bread Financial (BFH) Beat Estimates Again in Its Next Earnings Report? - Yahoo Finance Singapore

Jul 10, 2026
pulisher
Jul 10, 2026

Bank of America Securities Keeps Their Buy Rating on Bread Financial Holdings (BFH) - The Globe and Mail

Jul 10, 2026
pulisher
Jul 09, 2026

Does Bread Financial (BFH) Joining Russell Defensive Indexes Recast Its Small-Cap Value Narrative? - simplywall.st

Jul 09, 2026
pulisher
Jul 09, 2026

Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch

Jul 09, 2026
pulisher
Jul 08, 2026

Bread Financial Holdings Inc. stock underperforms Wednesday when compared to competitors - MarketWatch

Jul 08, 2026
pulisher
Jul 08, 2026

Lobbying Update: $50,000 of BREAD FINANCIAL PAYMENTS INC. lobbying was just disclosed - Quiver Quantitative

Jul 08, 2026
pulisher
Jul 07, 2026

Bread Financial Holdings Inc. stock outperforms competitors despite losses on the day - MarketWatch

Jul 07, 2026
pulisher
Jul 07, 2026

A Quick Look at Today's Ratings for Bread Financial(BFH.US), With a Forecast Between $104 to $120 - Moomoo

Jul 07, 2026
pulisher
Jul 07, 2026

UBS Adjusts Price Target on Bread Financial Holdings to $120 From $94, Maintains Buy Rating - marketscreener.com

Jul 07, 2026
pulisher
Jul 07, 2026

Barclays Upgrades Bread Financial to Equalweight From Underweight, Adjusts Price Target to $104 From $70 - marketscreener.com

Jul 07, 2026
pulisher
Jul 07, 2026

Bread Financial Schedules Second Quarter 2026 Earnings Conference Call for Jul. 23 - marketscreener.com

Jul 07, 2026
pulisher
Jul 07, 2026

Bread Financial sets Jul. 23 call on second-quarter results - Stock Titan

Jul 07, 2026
pulisher
Jul 07, 2026

Bread Financial Is Maintained at Outperform by Evercore ISI Group - Moomoo

Jul 07, 2026
pulisher
Jul 06, 2026

BFH Outperforms Industry, Trades Near 52-Week High: Time to Buy? - Yahoo Finance

Jul 06, 2026
pulisher
Jul 06, 2026

BFH or FUTU: Which Is the Better Value Stock Right Now? - Yahoo Finance Singapore

Jul 06, 2026
pulisher
Jul 05, 2026

BFHBread Financial Holdings Inc Volatility & Greeks - Finviz

Jul 05, 2026
pulisher
Jul 05, 2026

Bread Financial Holdings (BFH) Slides 3% as Key Support Level NearsInside Day Breakout - dars.gov.et

Jul 05, 2026
pulisher
Jul 05, 2026

Bread Financial: A High Quality Lender Trading At A Discount (NYSE:BFH) - Seeking Alpha

Jul 05, 2026
pulisher
Jul 04, 2026

Bread Financial Holdings, Inc. Stock 12‑Month Price Target Raised to $102 - TradingView

Jul 04, 2026
pulisher
Jul 03, 2026

Is Bread Financial (BFH) stock outpacing its finance peers this year? - MSN

Jul 03, 2026
pulisher
Jul 03, 2026

Is Bread Financial (BFH) Stock Outpacing Its Finance Peers This Year? - Yahoo Finance

Jul 03, 2026
pulisher
Jul 03, 2026

Price to earnings forward of Bread Financial Holdings, Inc. – NYSE:BFH - TradingView

Jul 03, 2026
pulisher
Jul 02, 2026

Bread Financial Holdings Inc. stock underperforms Thursday when compared to competitors - MarketWatch

Jul 02, 2026
pulisher
Jul 02, 2026

Credit Costs Have Been a Headwind for Bread, but Credit Trends Point to Stabilization - Morningstar

Jul 02, 2026
pulisher
Jul 01, 2026

The Bull Case For Bread Financial Holdings (BFH) Could Change Following Its Russell 2000 Defensive Debut - simplywall.st

Jul 01, 2026
pulisher
Jun 30, 2026

Enterprise value to revenue forward of Bread Financial Holdings, Inc. – LSE:0HCR - TradingView

Jun 30, 2026
pulisher
Jun 30, 2026

BTIG Maintains Bread Financial(BFH.US) With Buy Rating, Raises Target Price to $132 - Moomoo

Jun 30, 2026
pulisher
Jun 28, 2026

Bread Financial Holdings, Inc.(NYSE: BFH) added to Russell 2000 Value-Defensive Index - marketscreener.com

Jun 28, 2026
pulisher
Jun 28, 2026

Bread Financial Holdings, Inc.(NYSE: BFH) added to Russell 2000 Defensive Index - marketscreener.com

Jun 28, 2026
pulisher
Jun 27, 2026

Bread Financial Holdings, Inc. Depositary Shs Repr 1/40th Perp Pfd Rg Shs Series A Actuals & Estimates (BOATS:BFH/PA) - TradingView

Jun 27, 2026
pulisher
Jun 26, 2026

Bread Financial Holdings, Inc. Depositary Shs Repr 1/40th Perp Pfd Rg Shs Series A Actuals & Estimates (NYSE:BFH/PA) - TradingView

Jun 26, 2026
pulisher
Jun 26, 2026

Bread Financial Holdings Inc. stock underperforms Friday when compared to competitors despite daily gains - MarketWatch

Jun 26, 2026
pulisher
Jun 26, 2026

Bread Financial Holdings, Inc. Shs Unsponsored Brazilian Depositary Receipt Repr 0.25 Sh - TradingView

Jun 26, 2026
pulisher
Jun 26, 2026

Bread Financial Holdings Inc (BFH) Institutional Confidence - TradingKey

Jun 26, 2026
pulisher
Jun 26, 2026

Bread Financial Holdings, Inc. Actuals & Estimates (NYSE:BFH) - TradingView

Jun 26, 2026
pulisher
Jun 25, 2026

Bread Financial Holdings, Inc. Actuals & Estimates (LS:934251) - TradingView

Jun 25, 2026
pulisher
Jun 25, 2026

Bread's comeback is real — but is the easy money gone? - MSN

Jun 25, 2026
pulisher
Jun 25, 2026

Should You Buy Virtu Financial Stock Now? Key Factors to Consider - TradingView

Jun 25, 2026
pulisher
Jun 25, 2026

Burke & Herbert (BHRB) Upgraded to Buy: Here's Why - Yahoo Finance

Jun 25, 2026
pulisher
Jun 25, 2026

BFH Forecast — Price Target — Prediction for 2027 - TradingView

Jun 25, 2026
pulisher
Jun 24, 2026

(BFH) Risk Channels and Responsive Allocation - Stock Traders Daily

Jun 24, 2026
pulisher
Jun 24, 2026

Bread Financial Holdings Inc. stock underperforms Wednesday when compared to competitors despite daily gains - MarketWatch

Jun 24, 2026
pulisher
Jun 24, 2026

Bread Financial Holdings stock hits 52-week high at 105.31 USD - Investing.com South Africa

Jun 24, 2026
pulisher
Jun 23, 2026

10 mid-cap financial stocks with the strongest momentum grades - MSN

Jun 23, 2026
pulisher
Jun 22, 2026

Bread Financial Holdings Inc (BFH) Technical Analysis: Support, Resistance, Indicators & Moving Averages - TradingKey

Jun 22, 2026
pulisher
Jun 19, 2026

Alliance Data Partners with Habitat for Humanity to Help Families Build Strength, Stability and Self-Reliance Through Shelter - CSRwire

Jun 19, 2026
pulisher
Jun 19, 2026

Bread Financial Holdings StockAnalyst views and weekly sector check - AD HOC NEWS

Jun 19, 2026
pulisher
Jun 19, 2026

All You Need to Know About Bread Financial (BFH) Rating Upgrade to Strong Buy - Yahoo Finance

Jun 19, 2026
pulisher
Jun 18, 2026

BFH Technical Analysis | Trend, Signals & Chart Patterns - ChartMill

Jun 18, 2026
pulisher
Jun 18, 2026

Bread Financial reports stronger credit metrics and loan growth for May - MSN

Jun 18, 2026
pulisher
Jun 17, 2026

BREAD FINANCIAL (BFH) director receives 1,638-share restricted stock grant - Stock Titan

Jun 17, 2026

Bread Financial Holdings Inc Stock (BFH) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$218.61
price down icon 1.27%
$45.59
price up icon 1.06%
$18.78
price up icon 0.86%
SYF SYF
$72.44
price up icon 1.22%
$83.42
price down icon 0.43%
$46.32
price up icon 2.21%
Cap:     |  Volume (24h):