91.75

1.29% 1.17

Bread Financial Holdings Inc (BFH)

Overview News Price History Option Chain Why BFH Down? Discussions Forecast Dividend History

Bread Financial Holdings Inc stock is traded at $91.75, with a volume of 712.04K. It is up +1.29% in the last 24 hours and up +22.96% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Previous Close:

$90.58

Open:

$89.91

24h Volume:

712.04K

Relative Volume:

0.90

Market Cap:

$3.80B

Revenue:

$4.70B

Net Income/Loss:

$522.00M

P/E Ratio:

8.4661

EPS:

10.8373

Net Cash Flow:

$2.07B

1W Performance:

+14.42%

1M Performance:

+22.96%

6M Performance:

+53.10%

1Y Performance:

+95.75%

1-Day Range:

$89.80

$92.20

1-Week Range:

$80.16

$92.20

52-Week Range:

$44.88

$92.20

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name

Bread Financial Holdings Inc

Sector

Financial (5801)

Industry

Credit Services (51)

Phone

(614) 729-4000

Address

3095 LOYALTY CIRCLE, COLUMBUS

Employee

6,000

Twitter

Next Earnings Date

2026-04-23

Latest SEC Filings

BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
BFH Bread Financial Holdings Inc	91.75	3.75B	4.70B	522.00M	2.07B	10.84
V Visa Inc	313.94	609.70B	41.39B	20.59B	22.93B	10.55
MA Mastercard Incorporated	516.65	464.90B	32.84B	14.97B	16.19B	16.52
AXP American Express Co	329.87	227.47B	80.49B	10.76B	16.08B	15.38
COF Capital One Financial Corp	205.71	128.41B	69.28B	2.01B	26.14B	2.9491
PYPL Paypal Holdings Inc	51.46	45.71B	33.34B	5.23B	5.56B	5.4094

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Apr-16-26	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Feb-05-26	Upgrade	Evercore ISI	In-line → Outperform
Jan-08-26	Initiated	UBS	Buy
Dec-08-25	Resumed	Wolfe Research	Peer Perform
Dec-04-25	Downgrade	JP Morgan	Neutral → Underweight
Jul-14-25	Upgrade	BTIG Research	Neutral → Buy
Apr-07-25	Downgrade	Morgan Stanley	Overweight → Underweight
Dec-19-24	Upgrade	Morgan Stanley	Underweight → Overweight
Aug-09-24	Upgrade	BofA Securities	Neutral → Buy
Jul-16-24	Initiated	Compass Point	Buy
Jun-20-24	Upgrade	Evercore ISI	Underperform → In-line
Jun-07-24	Initiated	BTIG Research	Neutral
May-02-24	Upgrade	Keefe Bruyette	Mkt Perform → Outperform
May-01-24	Downgrade	Argus	Buy → Hold
Apr-04-24	Upgrade	Wolfe Research	Peer Perform → Outperform
Jan-10-24	Initiated	BMO Capital Markets	Market Perform
Jan-03-24	Downgrade	Evercore ISI	In-line → Underperform
Dec-18-23	Downgrade	JP Morgan	Overweight → Neutral
Dec-13-23	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Nov-15-23	Initiated	Barclays	Underweight
Oct-05-23	Downgrade	BofA Securities	Buy → Neutral
Oct-02-23	Downgrade	Goldman	Neutral → Sell
Sep-05-23	Downgrade	RBC Capital Mkts	Outperform → Sector Perform
Mar-17-23	Downgrade	Keefe Bruyette	Outperform → Mkt Perform
Jan-05-23	Upgrade	Stephens	Equal-Weight → Overweight
Oct-06-22	Initiated	Credit Suisse	Neutral

View All

Bread Financial Holdings Inc Stock (BFH) Latest News

12:38 PM

Bread Financial Holdings (NYSE:BFH) Stock, Unusual Options - Benzinga

12:38 PM

Apr 20, 2026

Is It Too Late To Consider Bread Financial Holdings (BFH) After A 104% One Year Surge? - Yahoo Finance

Apr 20, 2026

Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch

Apr 20, 2026

Are You Looking for a Top Momentum Pick? Why Bread Financial Holdings (BFH) is a Great Choice - Yahoo Finance

Apr 20, 2026

Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.625% Non-Cumulative Perpetual Preferred Stock, Series A (BFH/PA) - Minichart

Apr 20, 2026

Apr 18, 2026

Bread Financial Holdings Hits New 52-Week High of $83.60 - Markets Mojo

Apr 18, 2026

Bread Financial Holdings Hits New 52-Week High of $84.81, Up 110.2% - Markets Mojo

Apr 18, 2026

Apr 17, 2026

Bread Financial Holdings (BFH) Reports Next Week: Wall Street Expects Earnings Growth - Yahoo Finance

Apr 16, 2026

Morgan Stanley Upgrades Bread Financial to Equalweight From Underweight, Adjusts Price Target to $91 From $68 - marketscreener.com

Apr 16, 2026

This Okta Analyst Turns Bullish; Here Are Top 5 Upgrades For Thursday - Benzinga

Apr 16, 2026

Apr 15, 2026

Net revenue of Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.625% Non-Cumulative Perpetual Preferred Stock, Series A – BOATS:BFH/PA - TradingView — Track All Markets

Apr 15, 2026