538.15
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Price History
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Why ULTA Down?
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Ulta Beauty Inc stock is traded at $538.15, with a volume of 412.58K.
It is down -0.28% in the last 24 hours and up +5.45% over the past month.
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. In addition, Ulta collects royalties through its Target partnership (ending in summer 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
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Previous Close:
$539.66
Open:
$541
24h Volume:
412.58K
Relative Volume:
0.61
Market Cap:
$23.44B
Revenue:
$12.39B
Net Income/Loss:
$1.15B
P/E Ratio:
20.99
EPS:
25.6401
Net Cash Flow:
$1.07B
1W Performance:
-5.61%
1M Performance:
+5.45%
6M Performance:
+3.73%
1Y Performance:
+39.26%
Ulta Beauty Inc Stock (ULTA) Company Profile
Name
Ulta Beauty Inc
Sector
Industry
Phone
630-410-4800
Address
1000 REMINGTON BLVD, BOLINGBROOK, IL
Compare ULTA vs CASY, WSM, DKS, TSCO
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
|
ULTA
Ulta Beauty Inc
|
538.15 | 23.51B | 12.39B | 1.15B | 1.07B | 25.64 |
|
CASY
Caseys General Stores Inc
|
784.61 | 29.73B | 16.98B | 650.07M | 661.43M | 17.42 |
|
WSM
Williams Sonoma Inc
|
187.40 | 22.86B | 7.81B | 1.09B | 1.05B | 8.8576 |
|
DKS
Dicks Sporting Goods Inc
|
226.34 | 20.42B | 17.22B | 849.24M | 399.17M | 10.22 |
|
TSCO
Tractor Supply Co
|
35.59 | 18.76B | 15.65B | 1.08B | 553.50M | 2.0356 |
Ulta Beauty Inc Stock (ULTA) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Apr-20-26 | Upgrade | Jefferies | Hold → Buy |
| Mar-09-26 | Reiterated | Telsey Advisory Group | Outperform |
| Feb-20-26 | Reiterated | Raymond James | Strong Buy |
| Jan-21-26 | Upgrade | Raymond James | Outperform → Strong Buy |
| Jan-14-26 | Resumed | Jefferies | Hold |
| Jan-08-26 | Initiated | Deutsche Bank | Buy |
| Jan-02-26 | Reiterated | Argus | Buy |
| Dec-08-25 | Upgrade | TD Cowen | Hold → Buy |
| Dec-05-25 | Reiterated | Telsey Advisory Group | Outperform |
| Sep-25-25 | Upgrade | Argus | Hold → Buy |
| Sep-04-25 | Resumed | Piper Sandler | Overweight |
| Aug-29-25 | Reiterated | Telsey Advisory Group | Outperform |
| Aug-25-25 | Reiterated | Telsey Advisory Group | Outperform |
| Aug-22-25 | Upgrade | Barclays | Equal Weight → Overweight |
| Jul-25-25 | Downgrade | Loop Capital | Buy → Hold |
| May-30-25 | Reiterated | Telsey Advisory Group | Outperform |
| Apr-14-25 | Downgrade | Argus | Buy → Hold |
| Apr-01-25 | Upgrade | Goldman | Neutral → Buy |
| Mar-14-25 | Reiterated | Telsey Advisory Group | Outperform |
| Jan-21-25 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Jan-07-25 | Upgrade | B. Riley Securities | Sell → Neutral |
| Dec-06-24 | Reiterated | Telsey Advisory Group | Outperform |
| Nov-21-24 | Downgrade | William Blair | Outperform → Mkt Perform |
| Sep-23-24 | Downgrade | TD Cowen | Buy → Hold |
| Sep-10-24 | Initiated | B. Riley Securities | Sell |
| Sep-03-24 | Reiterated | Loop Capital | Buy |
| Aug-30-24 | Downgrade | Raymond James | Strong Buy → Outperform |
| Aug-30-24 | Reiterated | Telsey Advisory Group | Outperform |
| Aug-23-24 | Reiterated | Citigroup | Neutral |
| Aug-19-24 | Downgrade | Cleveland Research | Buy → Neutral |
| Jul-24-24 | Downgrade | Piper Sandler | Overweight → Neutral |
| Jul-15-24 | Reiterated | Oppenheimer | Outperform |
| May-24-24 | Reiterated | Telsey Advisory Group | Outperform |
| Apr-29-24 | Downgrade | Barclays | Overweight → Equal Weight |
| Apr-19-24 | Downgrade | Jefferies | Buy → Hold |
| Apr-10-24 | Reiterated | Jefferies | Buy |
| Apr-08-24 | Upgrade | Loop Capital | Hold → Buy |
| Apr-04-24 | Reiterated | Oppenheimer | Outperform |
| Feb-15-24 | Reiterated | JP Morgan | Overweight |
| Feb-14-24 | Downgrade | Loop Capital | Buy → Hold |
| Nov-07-23 | Initiated | Evercore ISI | Outperform |
| Jun-13-23 | Upgrade | Loop Capital | Hold → Buy |
| May-19-23 | Reiterated | Oppenheimer | Outperform |
| Mar-28-23 | Initiated | Canaccord Genuity | Buy |
| Jan-06-23 | Downgrade | Wells Fargo | Equal Weight → Underweight |
| Dec-12-22 | Downgrade | Goldman | Buy → Neutral |
| Dec-02-22 | Reiterated | Telsey Advisory Group | Outperform |
| Aug-26-22 | Initiated | William Blair | Outperform |
| Jun-29-22 | Upgrade | Raymond James | Outperform → Strong Buy |
| May-27-22 | Upgrade | Jefferies | Hold → Buy |
| Dec-03-21 | Reiterated | BMO Capital Markets | Market Perform |
| Dec-03-21 | Reiterated | BofA Securities | Neutral |
| Dec-03-21 | Reiterated | Citigroup | Neutral |
| Dec-03-21 | Reiterated | Credit Suisse | Outperform |
| Dec-03-21 | Reiterated | Deutsche Bank | Buy |
| Dec-03-21 | Reiterated | Evercore ISI | Outperform |
| Dec-03-21 | Reiterated | JP Morgan | Overweight |
| Dec-03-21 | Reiterated | Jefferies | Hold |
| Dec-03-21 | Reiterated | Oppenheimer | Outperform |
| Dec-03-21 | Reiterated | Piper Sandler | Overweight |
| Dec-03-21 | Reiterated | Raymond James | Outperform |
| Dec-03-21 | Reiterated | Robert W. Baird | Outperform |
| Dec-03-21 | Reiterated | Stifel | Hold |
| Dec-03-21 | Reiterated | UBS | Buy |
| Oct-08-21 | Upgrade | Cleveland Research | Neutral → Buy |
| Aug-27-21 | Downgrade | Wells Fargo | Overweight → Equal Weight |
| Jul-14-21 | Upgrade | Raymond James | Mkt Perform → Outperform |
| May-28-21 | Reiterated | Telsey Advisory Group | Outperform |
| Mar-16-21 | Downgrade | Guggenheim | Buy → Neutral |
| Mar-08-21 | Reiterated | Telsey Advisory Group | Outperform |
| Feb-17-21 | Reiterated | Oppenheimer | Outperform |
| Jan-27-21 | Downgrade | Citigroup | Buy → Neutral |
| Dec-04-20 | Reiterated | Telsey Advisory Group | Outperform |
| Nov-24-20 | Downgrade | Jefferies | Buy → Hold |
| Aug-28-20 | Reiterated | Barclays | Overweight |
| Aug-28-20 | Reiterated | Oppenheimer | Outperform |
| Aug-28-20 | Reiterated | Telsey Advisory Group | Outperform |
| Aug-28-20 | Reiterated | UBS | Buy |
| Aug-12-20 | Initiated | BofA Securities | Neutral |
| Jun-19-20 | Upgrade | Barclays | Equal Weight → Overweight |
| Jun-01-20 | Upgrade | Piper Sandler | Neutral → Overweight |
| Mar-30-20 | Upgrade | Wells Fargo | Equal Weight → Overweight |
| Mar-20-20 | Upgrade | Citigroup | Neutral → Buy |
| Mar-06-20 | Upgrade | Nomura | Reduce → Neutral |
| Feb-04-20 | Initiated | BMO Capital Markets | Market Perform |
| Feb-03-20 | Initiated | BMO Capital Markets | Market Perform |
| Feb-03-20 | Upgrade | Goldman | Neutral → Buy |
| Dec-06-19 | Reiterated | Telsey Advisory Group | Outperform |
| Dec-03-19 | Resumed | Deutsche Bank | Buy |
| Nov-13-19 | Initiated | Barclays | Equal Weight |
| Oct-22-19 | Reiterated | Guggenheim | Buy |
| Oct-08-19 | Resumed | Wolfe Research | Outperform |
View All
Ulta Beauty Inc Stock (ULTA) Latest News
Bemidji's new Ulta Beauty opens May 1 - Bemidji Pioneer
Ulta Beauty Stock Keeps Sliding as Investors Test the Beauty Chain’s AI Bet - TechStock²
Ulta Beauty Inc. stock (US90384S3031): Is its prestige beauty edge strong enough to unlock new upsid - AD HOC NEWS
Kecia Steelman Is Driven by Both Grit and Purpose - WWD
A Look at Ulta Beauty Inc (ULTA) After 3.4% Decline -- GF Value $555.70 vs Price $539.66 - GuruFocus
Ulta Beauty Inc. stock underperforms Monday when compared to competitors - MarketWatch
New Ulta to open at this Clovis marketplace - yourcentralvalley.com
Ulta Beauty Stock Projected to Rise as Fiscal 2027 Earnings Approach - HarianBasis.co
Port St. Lucie police ask for your help to ID suspect in Ulta Beauty thefts - WPEC
Ulta Beauty Inc. $ULTA Stock Holdings Increased by Nippon Life Global Investors Americas Inc. - MarketBeat
Goldman Sachs Adjusts Price Target on Ulta Beauty to $741 From $689, Maintains Buy Rating - marketscreener.com
Ulta Beauty partners with Google to launch AI-powered shopping experiences - Global Cosmetics News
All things glam take over Orlando at Ulta Beauty World - MSN
Here's What to Expect From Ulta Beauty’s Next Earnings Report - Barchart.com
Ulta Beauty's fragrance leads growth: Is the category still hot? - MSN
Ulta Beauty sees resilient beauty demand: How long can it last? - MSN
EBIT per share of Ulta Beauty Inc. – TRADEGATE:34U - TradingView
Ulta Beauty Inc. stock outperforms competitors on strong trading day - MSN
Ulta Beauty outlines 9.4%-11.4% EPS growth target for 2026 while expanding international footprint - MSN
Ulta Beauty Inc. (NASDAQ:ULTA) Receives Average Rating of "Moderate Buy" from Analysts - MarketBeat
Exactly How To Claim Your Free Ulta Beauty Rewards Birthday Gift - MSN
A victim of its success? Ulta fails to clear Wall Street's high bar - MSN
Ulta Beauty (ULTA) Stock Slides as Market Rises: Facts to Know Before You Trade - Yahoo Finance
Ulta Beauty Inc. stock underperforms Friday when compared to competitors - MarketWatch
At Ulta Beauty World, a ‘marketer’s dream come true’ - Retail Brew
ULTA Price Today: Ulta Beauty, Inc. Stock Price, Quote & Chart | MEXC - MEXC Exchange
Discipline and Rules-Based Execution in ULTA Response - Stock Traders Daily
Ulta Beauty Unveils AI Shopping Push With Alphabet Partnership - Sahm
Ulta Beauty, Google partner on AI-powered shopping experiences - Retail Dive
Ulta Beauty Inc. $ULTA Stake Trimmed by Zurcher Kantonalbank Zurich Cantonalbank - MarketBeat
Reexamining Stock Picks Ulta Beauty, Peabody Energy, U-Haul - Barron's
Ulta Beauty (NASDAQ:ULTA) Stock Acquired Rep. Maria Elvira Salazar - MarketBeat
Ulta Beauty, Inc. ($ULTA) President CEO 2025 Pay Revealed - Quiver Quantitative
Man stole more than $3K in perfumes from south county Ulta, police say - Yahoo
Ulta Partners With Google Gemini To Power Agentic AI For Beauty Shoppers - Yahoo Finance
Is It Too Late To Consider Ulta Beauty (ULTA) After A 51% One Year Rally? - simplywall.st
[ARS] Ulta Beauty, Inc. SEC Filing - Stock Titan
Ulta Beauty Teams Up With Google Gemini on Agentic AI - WWD
BRB, I'm Grabbing These Hair Tools While They’re Still on Sale at Ulta - Marie Claire
What Does Ulta Beauty World Have to Offer Emerging Brands? - fashionista.com
Ulta Beauty and Google Introduce Gemini-Enabled Shopping Experiences That Streamline Beauty Discovery and Purchase - Google Cloud Press Corner
Beauty shopping gets an AI guide as Ulta taps data from 46M members - Stock Titan
Ulta Beauty (NASDAQ: ULTA) plans 2026 virtual meeting with charter, pay and auditor votes - Stock Titan
Jefferies Upgrades Ulta Beauty to Buy Citing Makeup Momentum - HarianBasis.co
Ulta Beauty Inc. stock (US90384S3031): Is its beauty retail dominance still strong enough to beat e- - AD HOC NEWS
ULTA Stock Price, Quote & Chart | ULTA BEAUTY INC (NASDAQ:ULTA) - ChartMill
Ulta Beauty Stock Upgrade: Jefferies Cites Makeup Cycle Strength | 2026News and Statistics - IndexBox
Three Million People Tried To Get Into Ulta Beauty World. Here’s Why It Matters Beyond The Swag Bags - essence.com
How Former Ulta CEO Mary Dillon Helped Launch Tracee Ellis Ross’ Pattern Beauty - Yahoo
Here's How Much You Would Have Made Owning Ulta Beauty Stock In The Last 15 Years - Benzinga
Why Ulta Beauty (ULTA) is a Top Stock for the Long-Term - Yahoo Finance
Ulta Beauty Inc Stock (ULTA) Financials Data
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