Criteo S.A ADR (CRTO)

Criteo S.A., a technology company, engages in digital performance marketing in France and internationally. The company's Criteo Shopper Graph, which collects clients' proprietary commerce data, such as transaction activity on their digital properties. Its Criteo Engine solutions include recommendation algorithms that create tailored advertisements to specific customer interest by determining the specific products and services to include in the advertisement; predictive bidding algorithms that predict the probability and nature of a user's engagement with a given advertisement; and bidding engine for executing campaigns based on objectives set by the clients. The company's Criteo Engine solutions also consist of kinetic design that assembles customized creative advertising content by optimizing each individual creative component in the advertisement; software systems and processes, which enable data synchronization, storage, and analysis of distributed computing infrastructure in multiple geographies; and experimentation platform, an offline/online platform to enhance the capabilities and effectiveness of prediction models. In addition, it provides real-time access to advertising inventory through its publisher partners. Further, the company offers an integrated technology platform that includes a suite of services and software tools, such as a unified dashboard, which automates campaign execution and management tasks; and consulting services in business intelligence and analytics. It serves companies in the digital retail, classifieds, and travel industries. Criteo S.A. was founded in 2005 and is headquartered in Paris, France.