Integral Ad Science Holding Corp (IAS)

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Why is Integral Ad Science Holding Corp (IAS) Stock down?

We've noticed a 15.45% decline in Integral Ad Science Holding Corp (IAS) stock during the 2024-05-08 trading session. While this could be attributed to normal volatility or various internal and external factors, please be aware that we are actively monitoring the situation, and we'll provide timely updates as soon as possible!

16 Jun, 2023:

IAS's stock fell 7.98% related to the news that the company in partnership with Index Exchange and The Trade Desk, released research findings powered by Scope3 data about the benefits of adopting OpenRTB 2.6 and pod bidding to support sustainability in programmatic CTV advertising. The collaborative research uncovered an 84% drop in ad selection carbon emissions when CTV ad space was purchased from a programmatic supply chain using OpenRTB 2.6's pod bidding versus an older OpenRTB protocol.

https://finance.yahoo.com/news/publica-ias-index-exchange-trade-120000595.html