Inuvo, Inc., together with its subsidiaries, develops technology that connects advertisers with consumers through interactions with content across devices in the United States. The company's exchange is digital marketplace that allows advertisers and publishers the opportunity to buy and sell advertising space in real time. Its exchange includes various products and services, such as ValidClick, a software as a service and delivery platform for publishers that offers a pay-per-click solution where advertisements are targeted to consumers based on content and behaviors; digital publishing in branded Web properties in categories of health, finance, travel, entertainment, careers, education, lifestyle, and automotive; and Visual Monetization Platform, a supply side platform that offers publishers forms of monetization both visually and within or surrounding content. Its exchange also comprise products and services, such as IntentKey, a consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences; a campaign management and optimization service for advertisers that uses the IntentKey and its Demand Side Platform; and MYAP, an online affiliate management solution that provides advertisers to sign up, manage, and track the activities of publishers. The company's marketing channels consists of Website, social media, blogs, public relations, trade shows, conferences, and other similar means. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.