24.05

1.15% -0.28

After Hours: 24.05

Harley Davidson Inc (HOG)

Overview News Price History Option Chain Financials Why HOG Down? Discussions Forecast Stock Split Dividend History

Harley Davidson Inc stock is traded at $24.05, with a volume of 2.47M. It is down -1.15% in the last 24 hours and down -3.99% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

Previous Close:

$24.33

Open:

$24.13

24h Volume:

2.47M

Relative Volume:

1.24

Market Cap:

$2.92B

Revenue:

$4.79B

Net Income/Loss:

$353.52M

P/E Ratio:

8.9739

EPS:

2.68

Net Cash Flow:

$921.19M

1W Performance:

-2.20%

1M Performance:

-3.99%

6M Performance:

-11.12%

1Y Performance:

-34.11%

1-Day Range:

$23.41

$24.41

1-Week Range:

$22.85

$28.55

52-Week Range:

$20.45

$39.93

Harley Davidson Inc Stock (HOG) Company Profile

Name

Harley Davidson Inc

Sector

Consumer Cyclical (573)

Industry

Recreational Vehicles (15)

Phone

414-343-8553

Address

3700 W JUNEAU AVE, MILWAUKEE, WI

Employee

5,900

Twitter

@harleydavidson

Next Earnings Date

2024-10-24

Latest SEC Filings

HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HOG Harley Davidson Inc	24.05	2.96B	4.79B	353.52M	921.19M	2.68
THO Thor Industries Inc	91.31	4.81B	9.69B	209.91M	389.92M	3.91
BC Brunswick Corp	56.64	3.81B	5.09B	82.30M	406.30M	1.21
PII Polaris Inc	49.62	2.97B	6.97B	40.20M	168.90M	0.72
LCII Lci Industries	94.43	2.40B	3.78B	130.94M	358.12M	5.14

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Jan-23-25	Reiterated	Citigroup	Neutral
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Dec-31-24	Reiterated	Robert W. Baird	Neutral
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral
Apr-23-24	Resumed	Morgan Stanley	Overweight
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy
Jul-13-23	Reiterated	UBS	Neutral
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight
Mar-15-23	Upgrade	Jefferies	Underperform → Hold
Nov-15-22	Initiated	Jefferies	Underperform
Oct-24-22	Initiated	Citigroup	Neutral
Oct-14-22	Reiterated	DA Davidson	Neutral
Jul-20-22	Reiterated	BofA Securities	Buy
Jul-01-22	Initiated	DA Davidson	Neutral
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Apr-14-21	Initiated	BofA Securities	Buy
Apr-09-21	Upgrade	Northcoast	Neutral → Buy
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral
Oct-28-20	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Jul-16-20	Upgrade	Wedbush	Neutral → Outperform
Jul-15-20	Upgrade	UBS	Neutral → Buy
Jul-14-20	Upgrade	BMO Capital Markets	Market Perform → Outperform
Jul-10-20	Upgrade	RBC Capital Mkts	Underperform → Sector Perform
Jul-09-20	Upgrade	Northcoast	Neutral → Buy
Jul-06-20	Initiated	Citigroup	Buy
Jun-25-20	Upgrade	Wolfe Research	Peer Perform → Outperform
Jun-09-20	Reiterated	Wedbush	Neutral
May-05-20	Upgrade	Argus	Hold → Buy
Apr-06-20	Downgrade	Argus	Buy → Hold
Mar-16-20	Downgrade	RBC Capital Mkts	Sector Perform → Underperform
Jan-29-20	Upgrade	KeyBanc Capital Markets	Underweight → Sector Weight
Nov-04-19	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight
Oct-09-19	Reiterated	Wedbush	Neutral
Apr-24-19	Downgrade	Goldman	Neutral → Sell
Apr-08-19	Downgrade	Wells Fargo	Outperform → Market Perform
Oct-19-18	Downgrade	BMO Capital Markets	Outperform → Market Perform

View All

Harley Davidson Inc Stock (HOG) Latest News

Aug 01, 2025

These 10 Forgotten Harley-Davidson Bikes Still Hold Their Own Today - Top Speed

Aug 01, 2025

Harley’s New $6,000 Entry-Level Bike is Another Shot at Attracting New Riders. Where Did The Last Attempts Land? - Men's Journal

Aug 01, 2025

Is it the right time to buy Harley Davidson Inc. stockStock Strategy Ideas For Smart Trading - jammulinksnews.com

Aug 01, 2025

Harley-Davidson eyes 'substantial cost savings' with planned efficiency push - The Business Journals

Aug 01, 2025

Harley-Davidson announces plans for the Sprint, a $6,000 motorcycle coming in 2026 - IndyStar

Aug 01, 2025

Harley-Davidson to launch new $6,000 'Spirit' motorcycle in development since 2021 - WKRC

Aug 01, 2025

Jul 31, 2025

Harley-Davidson, Inc. (NYSE:HOG) Q2 2025 Earnings Call Transcript - Insider Monkey

Jul 31, 2025

An iconic motorcycle brand is launching a bike that will cost under $6k - Houston Chronicle

Jul 31, 2025

You thought electric cars were having a tough time? Harley-Davidson’s electric bike brand is getting crushed - Sherwood News

Jul 31, 2025

This plan by Harley-Davidson 'could really move the needle': Analyst - The Business Journals

Jul 31, 2025

Harley-Davidson Confirms Entry-Level $6000 'Sprint' Motorcycle To Launch In 2026, Targeting New Riders - Benzinga

Jul 31, 2025

Harley-Davidson (HOG) Surges 13% on $5-Billion Sale of Lending Arm - MSN

Jul 31, 2025

Harley-Davidson: Q2 Earnings Snapshot - Huron Daily Tribune

Jul 31, 2025

Harley-Davidson launches brand new $6,000 Sprint modeland confirms date bike will be available to Americans - The US Sun

Jul 31, 2025