23.69
price up icon2.60%   0.60
after-market After Hours: 23.38 -0.31 -1.31%
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Harley Davidson Inc stock is traded at $23.69, with a volume of 1.66M. It is up +2.60% in the last 24 hours and down -7.57% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$23.09
Open:
$23.13
24h Volume:
1.66M
Relative Volume:
0.66
Market Cap:
$2.78B
Revenue:
$5.55B
Net Income/Loss:
$598.06M
P/E Ratio:
5.3356
EPS:
4.44
Net Cash Flow:
$769.85M
1W Performance:
+5.24%
1M Performance:
-7.57%
6M Performance:
-25.20%
1Y Performance:
-39.93%
1-Day Range:
Value
$22.76
$23.69
1-Week Range:
Value
$21.52
$24.33
52-Week Range:
Value
$20.45
$39.93

Harley Davidson Inc Stock (HOG) Company Profile

Name
Name
Harley Davidson Inc
Name
Phone
414-343-8553
Name
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Name
Employee
5,900
Name
Twitter
@harleydavidson
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Recreational Vehicles icon
HOG
Harley Davidson Inc
23.69 2.78B 5.55B 598.06M 769.85M 4.44
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THO
Thor Industries Inc
74.51 3.97B 9.69B 209.91M 389.92M 3.91
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BC
Brunswick Corp
47.85 2.89B 5.44B 273.50M 215.00M 4.02
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DOOO
Brp Inc
34.56 2.68B 6.51B 143.97M 380.44M 1.8792
Recreational Vehicles icon
LCII
Lci Industries
80.00 1.95B 3.78B 130.94M 358.12M 5.14

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date Action Analyst Rating Change
Jan-23-25 Reiterated Citigroup Neutral
Jan-21-25 Downgrade Morgan Stanley Overweight → Equal-Weight
Dec-31-24 Reiterated Robert W. Baird Neutral
Oct-02-24 Downgrade Robert W. Baird Outperform → Neutral
Apr-23-24 Resumed Morgan Stanley Overweight
Jul-21-23 Upgrade DA Davidson Neutral → Buy
Jul-13-23 Reiterated UBS Neutral
Apr-19-23 Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Mar-15-23 Upgrade Jefferies Underperform → Hold
Nov-15-22 Initiated Jefferies Underperform
Oct-24-22 Initiated Citigroup Neutral
Oct-14-22 Reiterated DA Davidson Neutral
Jul-20-22 Reiterated BofA Securities Buy
Jul-01-22 Initiated DA Davidson Neutral
Feb-01-22 Upgrade Morgan Stanley Underweight → Equal-Weight
Jul-27-21 Downgrade Edward Jones Hold → Sell
Apr-23-21 Downgrade Morgan Stanley Equal-Weight → Underweight
Apr-14-21 Initiated BofA Securities Buy
Apr-09-21 Upgrade Northcoast Neutral → Buy
Mar-31-21 Upgrade Robert W. Baird Neutral → Outperform
Jan-29-21 Downgrade Northcoast Buy → Neutral
Jan-19-21 Reiterated Citigroup Buy
Nov-30-20 Resumed William Blair Mkt Perform
Nov-02-20 Downgrade UBS Buy → Neutral
Oct-28-20 Downgrade Morgan Stanley Overweight → Equal-Weight
Jul-16-20 Upgrade Wedbush Neutral → Outperform
Jul-15-20 Upgrade UBS Neutral → Buy
Jul-14-20 Upgrade BMO Capital Markets Market Perform → Outperform
Jul-10-20 Upgrade RBC Capital Mkts Underperform → Sector Perform
Jul-09-20 Upgrade Northcoast Neutral → Buy
Jul-06-20 Initiated Citigroup Buy
Jun-25-20 Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20 Reiterated Wedbush Neutral
May-05-20 Upgrade Argus Hold → Buy
Apr-06-20 Downgrade Argus Buy → Hold
Mar-16-20 Downgrade RBC Capital Mkts Sector Perform → Underperform
Jan-29-20 Upgrade KeyBanc Capital Markets Underweight → Sector Weight
Nov-04-19 Downgrade KeyBanc Capital Markets Sector Weight → Underweight
Oct-09-19 Reiterated Wedbush Neutral
Apr-24-19 Downgrade Goldman Neutral → Sell
Apr-08-19 Downgrade Wells Fargo Outperform → Market Perform
Oct-19-18 Downgrade BMO Capital Markets Outperform → Market Perform
View All

Harley Davidson Inc Stock (HOG) Latest News

pulisher
05:15 AM

Harley-Davidson eyes warehouse for new business venture despite brand chaos - The US Sun

05:15 AM
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03:47 AM

Harley-Davidson plans 'new office use' at historic HQ campus - The Business Journals

03:47 AM
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09:39 AM

Harley-Davidson’s Boardroom Battle - Cycle World

09:39 AM
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06:17 AM

Natixis Takes $3.68 Million Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

06:17 AM
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06:04 AM

A Wauwatosa warehouse could become storage for Harley-Davidson motorcycles, memorabilia - Milwaukee Journal Sentinel

06:04 AM
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Apr 23, 2025

India Considers Zero Tariff on Harley-Davidson Bikes in US Talks - Bloomberg.com

Apr 23, 2025
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Apr 23, 2025

H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson | HOG Stock News - GuruFocus

Apr 23, 2025
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Apr 23, 2025

Former Harley-Davidson dealership site debuts as new Orlando Health ER - Yahoo

Apr 23, 2025
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Apr 23, 2025

H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson - Business Wire

Apr 23, 2025
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Apr 23, 2025

9.1% Harley-Davidson Shareholder Launches Campaign to Oust CEO and Board Members - Stock Titan

Apr 23, 2025
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Apr 23, 2025

India Mulls Zero Import Duty on High-End Motorcycles to Seal Better Deal With US - marketscreener.com

Apr 23, 2025
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Apr 23, 2025

Treasurer of the State of North Carolina Sells 27,602 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 23, 2025
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Apr 23, 2025

Rep. Tim Moore Purchases Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 23, 2025
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Apr 23, 2025

Critics say Harley-Davidson needs a more attentive CEO to put the company on a new path - Milwaukee Journal Sentinel

Apr 23, 2025
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Apr 23, 2025

India May Scrap Tariffs On Harley-Davidson, Says Report; Eicher Motors' Shares Fall 3%- News18 - News18

Apr 23, 2025
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Apr 23, 2025

Harley-Davidson 'eyes $1bn sale' as it faces uncertain future after CEO steps down and investors call for major shake up - The US Sun

Apr 23, 2025
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Apr 23, 2025

India May Slash Tariffs to Boost Harley-Davidson (HOG) - GuruFocus

Apr 23, 2025
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Apr 23, 2025

Harley-Davidson (NYSE:HOG) Stock Acquired Rep. Tim Moore - MarketBeat

Apr 23, 2025
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Apr 23, 2025

India mulls zero tariffs on Harley-Davidson bikesreport (HOG:NYSE) - Seeking Alpha

Apr 23, 2025
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Apr 23, 2025

India mulls zero tariffs on Harley-Davidson bikes: Report - The Financial Express

Apr 23, 2025
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Apr 22, 2025

Rep. Tim Moore Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 22, 2025
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Apr 22, 2025

Why This Harley-Davidson Is The Perfect All-Rounder For Any Rider - Top Speed

Apr 22, 2025
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Apr 22, 2025

Harley-Davidson (NYSE:HOG) Shares Unloaded Rep. Tim Moore - MarketBeat

Apr 22, 2025
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Apr 22, 2025

Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching - simplywall.st

Apr 22, 2025
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Apr 22, 2025

Celsius and Harley-Davidson have been highlighted as Zacks Bull and Bear of the Day - Yahoo Finance

Apr 22, 2025
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Apr 22, 2025

Bear of the Day: Harley-Davidson (HOG) - Yahoo Finance

Apr 22, 2025
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Apr 22, 2025

Raymond James Financial Inc. Purchases New Shares in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 22, 2025
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Apr 22, 2025

Q1 Earnings Estimate for Harley-Davidson Issued By KeyCorp - MarketBeat

Apr 22, 2025
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Apr 21, 2025

Harley-Davidson board picks candidate to replace member who resignedBizTimes - BizTimes - Milwaukee Business News

Apr 21, 2025
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Apr 21, 2025

Former Harley-Davidson CEO Rich Teerlink dies at age 88 - The Business Journals

Apr 21, 2025
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Apr 21, 2025

Harley-Davidson (HOG) Expected to Announce Earnings on Thursday - MarketBeat

Apr 21, 2025
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Apr 21, 2025

Triple Shovel: The World’s First Three-Cylinder Harley-Davidson - Bike EXIF

Apr 21, 2025
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Apr 21, 2025

25-year-old man riding Harley-Davidson motorcycle dies following crash in Hanover County - WRIC ABC 8News

Apr 21, 2025
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Apr 21, 2025

Harley Davidson hosted its annual easter egg hunt Sunday - TMJ4 News

Apr 21, 2025
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Apr 21, 2025

Meet the investment firm fighting for change at Harley-Davidson — and what it wants - The Business Journals

Apr 21, 2025
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Apr 21, 2025

Legal & General Group Plc Lowers Stake in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 21, 2025
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Apr 21, 2025

Harley-Davidson, Inc. (NYSE:HOG) Shares Purchased by Invesco Ltd. - MarketBeat

Apr 21, 2025
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Apr 20, 2025

The Boardroom Eruption Over the Future of Harley-Davidson - WSJ

Apr 20, 2025
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Apr 20, 2025

Harley-Davidson (HOG) Faces Internal Turmoil Over CEO Succession and Board Disputes | HOG Stock News - GuruFocus

Apr 20, 2025
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Apr 20, 2025

The Cheapest Harley-Davidson That Doesn’t Compromise On Style - Top Speed

Apr 20, 2025
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Apr 20, 2025

Harley-Davidson Investor Calls for CEO Ouster, Board Revamp - MSN

Apr 20, 2025
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Apr 20, 2025

Renaissance Technologies LLC Decreases Stock Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 20, 2025
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Apr 19, 2025

Photos: Harley's LiveWire launches 120-mile range electric motorcycles - Interesting Engineering

Apr 19, 2025
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Apr 19, 2025

Alliancebernstein L.P. Sells 27,467 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 19, 2025
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Apr 19, 2025

Rep. Jefferson Shreve Buys Harley-Davidson, Inc. (NYSE:HOG) Stock - MarketBeat

Apr 19, 2025
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Apr 18, 2025

Bank of Montreal Can Sells 23,958 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Apr 18, 2025

Harley Davidson Inc Stock (HOG) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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recreational_vehicles BC
$47.85
price up icon 5.70%
$34.56
price up icon 3.29%
$80.00
price up icon 2.68%
recreational_vehicles PII
$35.21
price up icon 3.47%
recreational_vehicles THO
$74.51
price up icon 3.09%
Cap:     |  Volume (24h):