26.66
price up icon0.49%   0.015
 
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Harley Davidson Inc stock is traded at $26.66, with a volume of 168.98K. It is up +0.49% in the last 24 hours and down -4.01% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$26.65
Open:
$26.12
24h Volume:
168.98K
Relative Volume:
0.10
Market Cap:
$3.26B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
9.9496
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-5.07%
1M Performance:
-4.01%
6M Performance:
+19.45%
1Y Performance:
-16.18%
1-Day Range:
Value
$26.02
$26.78
1-Week Range:
Value
$26.02
$27.93
52-Week Range:
Value
$20.45
$35.21

Harley Davidson Inc Stock (HOG) Company Profile

Name
Name
Harley Davidson Inc
Name
Phone
414-343-8553
Name
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Name
Employee
5,900
Name
Twitter
@harleydavidson
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Recreational Vehicles icon
HOG
Harley Davidson Inc
26.78 3.24B 4.79B 353.52M 921.19M 2.68
Recreational Vehicles icon
THO
Thor Industries Inc
102.88 5.44B 9.69B 209.91M 389.92M 3.91
Recreational Vehicles icon
BC
Brunswick Corp
66.26 4.39B 5.09B 82.30M 406.30M 1.21
Recreational Vehicles icon
PII
Polaris Inc
65.46 3.78B 6.97B 40.20M 168.90M 0.72
Recreational Vehicles icon
LCII
Lci Industries
99.20 2.32B 3.87B 152.23M 297.16M 6.0017

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date Action Analyst Rating Change
Oct-27-25 Downgrade Morgan Stanley Equal-Weight → Underweight
Aug-25-25 Reiterated DA Davidson Buy
Jan-23-25 Reiterated Citigroup Neutral
Jan-21-25 Downgrade Morgan Stanley Overweight → Equal-Weight
Dec-31-24 Reiterated Robert W. Baird Neutral
Oct-02-24 Downgrade Robert W. Baird Outperform → Neutral
Apr-23-24 Resumed Morgan Stanley Overweight
Jul-21-23 Upgrade DA Davidson Neutral → Buy
Jul-13-23 Reiterated UBS Neutral
Apr-19-23 Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Mar-15-23 Upgrade Jefferies Underperform → Hold
Nov-15-22 Initiated Jefferies Underperform
Oct-24-22 Initiated Citigroup Neutral
Oct-14-22 Reiterated DA Davidson Neutral
Jul-20-22 Reiterated BofA Securities Buy
Jul-01-22 Initiated DA Davidson Neutral
Feb-01-22 Upgrade Morgan Stanley Underweight → Equal-Weight
Jul-27-21 Downgrade Edward Jones Hold → Sell
Apr-23-21 Downgrade Morgan Stanley Equal-Weight → Underweight
Apr-14-21 Initiated BofA Securities Buy
Apr-09-21 Upgrade Northcoast Neutral → Buy
Mar-31-21 Upgrade Robert W. Baird Neutral → Outperform
Jan-29-21 Downgrade Northcoast Buy → Neutral
Jan-19-21 Reiterated Citigroup Buy
Nov-30-20 Resumed William Blair Mkt Perform
Nov-02-20 Downgrade UBS Buy → Neutral
Oct-28-20 Downgrade Morgan Stanley Overweight → Equal-Weight
Jul-16-20 Upgrade Wedbush Neutral → Outperform
Jul-15-20 Upgrade UBS Neutral → Buy
Jul-14-20 Upgrade BMO Capital Markets Market Perform → Outperform
Jul-10-20 Upgrade RBC Capital Mkts Underperform → Sector Perform
Jul-09-20 Upgrade Northcoast Neutral → Buy
Jul-06-20 Initiated Citigroup Buy
Jun-25-20 Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20 Reiterated Wedbush Neutral
May-05-20 Upgrade Argus Hold → Buy
Apr-06-20 Downgrade Argus Buy → Hold
Mar-16-20 Downgrade RBC Capital Mkts Sector Perform → Underperform
Jan-29-20 Upgrade KeyBanc Capital Markets Underweight → Sector Weight
Nov-04-19 Downgrade KeyBanc Capital Markets Sector Weight → Underweight
Oct-09-19 Reiterated Wedbush Neutral
Apr-24-19 Downgrade Goldman Neutral → Sell
Apr-08-19 Downgrade Wells Fargo Outperform → Market Perform
Oct-19-18 Downgrade BMO Capital Markets Outperform → Market Perform
View All

Harley Davidson Inc Stock (HOG) Latest News

pulisher
09:31 AM

Harley-Davidson Q1 EPS Estimate Decreased by Zacks Research - MarketBeat

09:31 AM
pulisher
04:23 AM

Will Harley Davidson Inc. (HAR) stock return to pre crash levelsOptions Play & Verified Momentum Stock Watchlist - newser.com

04:23 AM
pulisher
03:21 AM

Will Harley Davidson Inc. bounce back from current support2025 Support & Resistance & Fast Entry Momentum Alerts - newser.com

03:21 AM
pulisher
01:00 AM

Comparing Harley Davidson Inc. in custom built stock radarsJuly 2025 Catalysts & Scalable Portfolio Growth Ideas - newser.com

01:00 AM
pulisher
12:43 PM

Can Harley Davidson Inc. (HAR) stock retain market dominanceShare Buyback & Accurate Entry and Exit Point Alerts - newser.com

12:43 PM
pulisher
Oct 30, 2025

Harley-Davidson, Inc. (HOG) Analyst insights, Price targets and Recommendations - Yahoo! Finance Australia

Oct 30, 2025
pulisher
Oct 30, 2025

Harley-Davidson, Inc. (HOG) Analyst Insights, Price Targets & Recommendations - Yahoo! Finance Canada

Oct 30, 2025
pulisher
Oct 30, 2025

Is Harley Davidson Inc. (HAR) stock testing key supportWeekly Market Report & Community Consensus Picks - newser.com

Oct 30, 2025
pulisher
Oct 30, 2025

Published on: 2025-10-30 06:37:29 - newser.com

Oct 30, 2025
pulisher
Oct 30, 2025

Will Harley Davidson Inc. stock go up soonWeekly Trend Summary & Safe Entry Trade Signal Reports - newser.com

Oct 30, 2025
pulisher
Oct 30, 2025

The First Harley-Davidson Softail Came Out 40 Years AgoHere's What It Looked It - Currently.com

Oct 30, 2025
pulisher
Oct 30, 2025

Can Harley Davidson Inc. stock beat analyst upgrades2025 Valuation Update & Stepwise Entry and Exit Trade Signals - newser.com

Oct 30, 2025
pulisher
Oct 30, 2025

Ranking Harley Davidson Inc. among high performing stocks via toolsQuarterly Growth Report & Expert Curated Trade Setups - newser.com

Oct 30, 2025
pulisher
Oct 29, 2025

Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch

Oct 29, 2025
pulisher
Oct 29, 2025

Using fundamentals and technicals on Harley Davidson Inc.Oil Prices & Community Supported Trade Ideas - newser.com

Oct 29, 2025
pulisher
Oct 29, 2025

Why Harley Davidson Inc. (HAR) stock attracts wealthy investorsSell Signal & Community Consensus Trade Alerts - newser.com

Oct 29, 2025
pulisher
Oct 29, 2025

Long term hold vs stop loss in Harley Davidson Inc.July 2025 Outlook & AI Enhanced Trading Signals - newser.com

Oct 29, 2025
pulisher
Oct 28, 2025

How Investors Are Reacting To Harley-Davidson (HOG) Downgrade Amid Rising Competition Concerns - Yahoo Finance

Oct 28, 2025
pulisher
Oct 28, 2025

Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch

Oct 28, 2025
pulisher
Oct 28, 2025

The Harley-Davidson Trike With The Longest Tank Range In 2025 - Top Speed

Oct 28, 2025
pulisher
Oct 28, 2025

How Harley Davidson Inc. stock reacts to monetary easingInflation Watch & Consistent Return Strategy Ideas - Fundação Cultural do Pará

Oct 28, 2025
pulisher
Oct 28, 2025

Can Harley Davidson Inc. (HAR) stock withstand sector downturnsTrade Risk Report & Safe Entry Trade Signal Reports - newser.com

Oct 28, 2025
pulisher
Oct 28, 2025

Ethic Inc. Acquires 15,128 Shares of Harley-Davidson, Inc. $HOG - MarketBeat

Oct 28, 2025
pulisher
Oct 28, 2025

Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Recommendation of "Hold" from Analysts - MarketBeat

Oct 28, 2025
pulisher
Oct 27, 2025

Analyst Downgrade: Is Harley Davidson Inc. stock positioned for digital transformationMarket Growth Summary & Safe Capital Growth Tips - Fundação Cultural do Pará

Oct 27, 2025
pulisher
Oct 27, 2025

Will Harley Davidson Inc. stock profit from fiscal stimulusJuly 2025 Recap & Verified Momentum Stock Watchlist - Fundação Cultural do Pará

Oct 27, 2025
pulisher
Oct 27, 2025

Ideas Watch: Is Harley Davidson Inc. stock positioned for digital transformationCEO Change & Weekly High Potential Alerts - Fundação Cultural do Pará

Oct 27, 2025
pulisher
Oct 27, 2025

Published on: 2025-10-27 23:18:01 - Fundação Cultural do Pará

Oct 27, 2025
pulisher
Oct 27, 2025

Will Harley Davidson Inc. stock see insider buyingPortfolio Return Report & Scalable Portfolio Growth Methods - Fundação Cultural do Pará

Oct 27, 2025
pulisher
Oct 27, 2025

The Best Harley-Davidson Alternative Cruisers Of 2025 - Top Speed

Oct 27, 2025
pulisher
Oct 27, 2025

Morgan Stanley Has A Gloomy Outlook For Harley-Davidson - Finimize

Oct 27, 2025
pulisher
Oct 27, 2025

Microsoft upgraded, Harley-Davidson downgraded: Wall Street's top analyst calls - Yahoo Finance

Oct 27, 2025
pulisher
Oct 27, 2025

This Harley-Davidson Analyst Turns Bearish; Here Are Top 5 Downgrades For Monday - Benzinga

Oct 27, 2025
pulisher
Oct 27, 2025

Morgan Stanley Downgrades Harley-Davidson to Underweight From Equalweight, Trims Price Target to $25 From $27 - MarketScreener

Oct 27, 2025
pulisher
Oct 27, 2025

Harley-Davidson (HOG) Faces Downgrade and Price Target Cut by Mo - GuruFocus

Oct 27, 2025
pulisher
Oct 27, 2025

Morgan Stanley downgrades Harley-Davidson stock to Underweight on weak trends - Investing.com

Oct 27, 2025
pulisher
Oct 27, 2025

Published on: 2025-10-27 00:40:21 - newser.com

Oct 27, 2025

Harley Davidson Inc Stock (HOG) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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recreational_vehicles PII
$65.67
price down icon 2.36%
$99.58
price up icon 3.57%
$63.43
price down icon 0.56%
recreational_vehicles BC
$66.08
price down icon 1.30%
recreational_vehicles THO
$102.75
price down icon 1.02%
Cap:     |  Volume (24h):