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20.54
2.19%
0.44
After Hours:
20.32
-0.22
-1.07%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $20.54, with a volume of 2.70M.
It is up +2.19% in the last 24 hours and down -3.34% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$20.10
Open:
$20.33
24h Volume:
2.70M
Relative Volume:
1.12
Market Cap:
$2.43B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
7.6642
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-2.42%
1M Performance:
-3.34%
6M Performance:
-12.89%
1Y Performance:
-28.78%
1-Day Range:
$20.32
$20.86
1-Week Range:
$19.90
$21.18
52-Week Range:
$19.90
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
20.54 | 2.37B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
117.75 | 5.96B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
87.38 | 5.53B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PATK
Patrick Industries Inc
|
133.02 | 4.25B | 3.65B | 154.66M | 277.12M | 6.96 |
|
PII
Polaris Inc
|
69.94 | 3.83B | 6.97B | 40.20M | 168.90M | 0.72 |
|
LCII
Lci Industries
|
151.19 | 3.34B | 3.87B | 152.23M | 297.16M | 6.0017 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Dunlop Named Official Tire For Harley-Davidson Bagger World Cup - Roadracing World
Harley-Davidson (NYSE:HOG) Sets New 52-Week LowTime to Sell? - MarketBeat
Harley Davidson stock hits 52-week low at 20.31 USD By Investing.com - Investing.com Canada
Harley-Davidson Liberty Edition Models Celebrate 250 Years of Freedom - Motorcycle.com
Harley-Davidson Shovelhead Chopper Is So Stunning It Might Give You Butterflies - autoevolution
Barnett Harley-Davidson hosts 40th biannual blood drive - Yahoo
2026 Harley-Davidson Touring Models – First Look - Motorcycle.com
Explore Harley-Davidson history in Milwaukee, Wisconsin - Up North News
Does Harley-Davidson’s 2026 Multi-Segment Lineup Refresh Reframe the Bull Case for HOG? - Sahm
2026 Harley-Davidson Trike Lineup Gallery - Motorcycle.com
Five New Limited-Production Harley-Davidson CVO Models Make a Bold Statement of Power and Prestige - Motor Sports Newswire
Harley-Davidson price target lowered to $23 from $28 at Citi - Yahoo Finance
Harley-Davidson (HOG) Analyst Rating Update: Citigroup Lowers Pr - GuruFocus
Join The Blood Drive At Barnett Harley Davidson For A Chance To Win A Fat Bob Motorcycle - 600 ESPN El Paso
Harley-Davidson Unveils 2026 Limited Edition Motorcycles Celebrating 250th Anniversary of the USA - Intellectia AI
Harley-Davidson Named the Official Motorcycle of the Route 66 Centennial - heraldtribune.com
HARLEY-DAVIDSON DEBUTS NEW 2026 GRAND AMERICAN TOURING, TRIKE, ADVENTURE AND CUSTOM VEHICLE OPERATION™ MOTORCYCLES - PR Newswire
Former Harley-Davidson headquarters in Phoenix seeks historic designation - yourvalley.net
Citigroup Cuts Harley-Davidson (NYSE:HOG) Price Target to $23.00 - MarketBeat
Aug Reactions: Can Harley Davidson Inc sustain its profitabilityWeekly Loss Report & Safe Entry Momentum Stock Tips - baoquankhu1.vn
Bank Watch: Is Harley Davidson Inc stock risky to hold nowJuly 2025 Earnings & Short-Term Trading Opportunity Alerts - baoquankhu1.vn
Final days until beloved Harley Davidson dealership closes down for good after 19 years - The US Sun
Harley-Davidson Sees Unusually High Options Volume (NYSE:HOG) - MarketBeat
Harley-Davidson eyes tax credits to help undo its ’70s-era office makeover - The Business Journals
Harley-Davidson: Building communities with cultural capital - Marketing-Interactive
Beloved Harley Davidson dealership plans to shut its doors ‘permanently’ after 13 years - The US Sun
Harley-Davidson dealership owners are closing up shop as sales sag - Fast Company
Harley-Davidson, Inc. (NYSE:HOG) Given Consensus Recommendation of "Hold" by Analysts - MarketBeat
Edelweiss: A Harley Softail Deuce Chopper by One Way Machine - Bike EXIF
Harley-Davidson Sportster S Review: The Legend Rebooted for a New Generation of Riders - AD HOC NEWS
Will Harley Davidson Inc. stock justify high valuationAnalyst Upgrade & Fast Gaining Stock Strategy Reports - Улправда
Polar Bear Ride brings winter riders, donations together at Mothman Harley-Davidson - mariettatimes.com
LiveWire Group Adds Harley-Davidson COO to Board - TipRanks
Stronger Quarter And EV Push Could Be A Game Changer For Harley-Davidson (HOG) - Sahm
Why The Narrative Around Harley-Davidson (HOG) Is Shifting On Conflicting Views Of Its Future - Yahoo Finance
Harley-Davidson (NYSE:HOG) earnings and shareholder returns have been trending downwards for the last three years, but the stock climbs 3.2% this past week - Yahoo Finance
Stock Report: How supply chain issues affect Harley Davidson Inc. stock2025 Pullback Review & Verified Chart Pattern Trade Signals - ulpravda.ru
Harley-Davidson (NYSE:HOG) Shares Acquired Rep. Tim Moore - MarketBeat
Is Harley Davidson Inc. stock vulnerable to rate hikesPortfolio Value Report & Long-Term Safe Investment Ideas - ulpravda.ru
How Harley Davidson Inc. stock reacts to job market dataStock Surge & Short-Term Trading Alerts - ulpravda.ru
Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch
Why Harley Davidson Inc. stock could see breakout soon2025 Fundamental Recap & Intraday High Probability Alerts - Улправда
UBS reiterates Neutral rating on Harley-Davidson stock amid dealer focus - Investing.com
"They Can't Live In the Past": Ford's CEO Has Some Thoughts on Harley-Davidson Survival - RideApart.com
How Harley Davidson Inc. stock performs in interest rate cyclesInstitutional Holding Changes & Diversify Intelligently to Avoid Big Hits - ulpravda.ru
Q3 Earnings Highs And Lows: Harley-Davidson (NYSE:HOG) Vs The Rest Of The Leisure Products Stocks - Finviz
Here's why you should retain Harley Davidson in your portfolio now - MSN
The 2026 Washington, D.C. Auto Show Welcomes New Manufacturers, Returning Favorites, and Immersive Experiences - GlobeNewswire Inc.
The Harley Touring Motorcycle That Is Worth Every Penny - Top Speed
Harley-Davidson Launches H-D Visa $500-A-Day Giveaway - Motor Sports Newswire
Quad Cities Harley-Davidson Sold to Steven Towers - Motorcycle & Powersports News
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
4.93%
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