22.89

0.44% 0.10

After Hours: 22.89

Harley Davidson Inc (HOG)

Overview News Price History Option Chain Financials Why HOG Down? Discussions Forecast Stock Split Dividend History

Harley Davidson Inc stock is traded at $22.89, with a volume of 2.73M. It is up +0.44% in the last 24 hours and up +29.84% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Previous Close:

$22.79

Open:

$22.77

24h Volume:

2.73M

Relative Volume:

0.76

Market Cap:

$2.56B

Revenue:

$4.47B

Net Income/Loss:

$329.15M

P/E Ratio:

8.7853

EPS:

2.6055

Net Cash Flow:

$415.24M

1W Performance:

+9.00%

1M Performance:

+29.84%

6M Performance:

-12.87%

1Y Performance:

+1.55%

1-Day Range:

$22.17

$23.01

1-Week Range:

$20.88

$23.51

52-Week Range:

$17.09

$31.25

Harley Davidson Inc Stock (HOG) Company Profile

Name

Harley Davidson Inc

Sector

Consumer Cyclical (549)

Industry

Recreational Vehicles (15)

Phone

414-343-8553

Address

3700 W JUNEAU AVE, MILWAUKEE, WI

Employee

7,200

Twitter

@harleydavidson

Next Earnings Date

2024-10-24

Latest SEC Filings

HOG's Discussions on Twitter

Compare HOG vs BC, THO, PATK, PII, LCII

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HOG Harley Davidson Inc	22.89	2.55B	4.47B	329.15M	415.24M	2.6055
BC Brunswick Corp	77.80	5.02B	5.36B	-135.90M	396.30M	-2.0967
THO Thor Industries Inc	79.29	4.17B	9.93B	298.36M	227.77M	5.636
PATK Patrick Industries Inc	112.01	3.89B	3.95B	135.06M	246.49M	3.9024
PII Polaris Inc	55.22	3.12B	7.15B	-464.80M	619.60M	-8.1786
LCII Lci Industries	123.20	3.07B	4.12B	188.25M	278.33M	7.557

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Mar-11-26	Initiated	Wells Fargo	Underweight
Feb-12-26	Reiterated	DA Davidson	Buy
Nov-25-25	Initiated	Loop Capital	Hold
Nov-10-25	Reiterated	DA Davidson	Buy
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Aug-25-25	Reiterated	DA Davidson	Buy
Jan-23-25	Reiterated	Citigroup	Neutral
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Dec-31-24	Reiterated	Robert W. Baird	Neutral
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral
Apr-23-24	Resumed	Morgan Stanley	Overweight
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy
Jul-13-23	Reiterated	UBS	Neutral
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight
Mar-15-23	Upgrade	Jefferies	Underperform → Hold
Nov-15-22	Initiated	Jefferies	Underperform
Oct-24-22	Initiated	Citigroup	Neutral
Oct-14-22	Reiterated	DA Davidson	Neutral
Jul-20-22	Reiterated	BofA Securities	Buy
Jul-01-22	Initiated	DA Davidson	Neutral
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Apr-14-21	Initiated	BofA Securities	Buy
Apr-09-21	Upgrade	Northcoast	Neutral → Buy
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral
Oct-28-20	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Jul-16-20	Upgrade	Wedbush	Neutral → Outperform
Jul-15-20	Upgrade	UBS	Neutral → Buy
Jul-14-20	Upgrade	BMO Capital Markets	Market Perform → Outperform
Jul-10-20	Upgrade	RBC Capital Mkts	Underperform → Sector Perform
Jul-09-20	Upgrade	Northcoast	Neutral → Buy
Jul-06-20	Initiated	Citigroup	Buy
Jun-25-20	Upgrade	Wolfe Research	Peer Perform → Outperform
Jun-09-20	Reiterated	Wedbush	Neutral
May-05-20	Upgrade	Argus	Hold → Buy
Apr-06-20	Downgrade	Argus	Buy → Hold
Mar-16-20	Downgrade	RBC Capital Mkts	Sector Perform → Underperform
Jan-29-20	Upgrade	KeyBanc Capital Markets	Underweight → Sector Weight
Nov-04-19	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight
Oct-09-19	Reiterated	Wedbush	Neutral
Apr-24-19	Downgrade	Goldman	Neutral → Sell
Apr-08-19	Downgrade	Wells Fargo	Outperform → Market Perform
Oct-19-18	Downgrade	BMO Capital Markets	Outperform → Market Perform

View All

Harley Davidson Inc Stock (HOG) Latest News

12:24 PM

Harley Davidson headquarters gets brand new look & added features in revamp - the-sun.com

12:24 PM

08:54 AM

Top 2 Consumer Stocks That May Fall Off A Cliff In Q2 - Benzinga

08:54 AM

Apr 11, 2026

Twelve Points Wealth Management Reduces Harley-Davidson Stake - National Today

Apr 11, 2026

Apr 10, 2026

Harley-Davidson gives sneak peek at TOTAL brand reset featuring new logo - the-sun.com

Apr 10, 2026

Harley-Davidson resets brand ahead of growth strategy rollout - Marketing Dive

Apr 10, 2026

HOG Stock Price, Quote & Chart | HARLEY-DAVIDSON INC (NYSE:HOG) - ChartMill

Apr 10, 2026

Is Harley-Davidson’s (HOG) New RIDE Platform a Pivot in Its Long-Term Brand Strategy? - simplywall.st

Apr 10, 2026

Apr 09, 2026