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18.49
4.05%
0.72
After Hours:
18.04
-0.45
-2.43%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $18.49, with a volume of 5.11M.
It is up +4.05% in the last 24 hours and down -7.18% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$17.77
Open:
$17.3
24h Volume:
5.11M
Relative Volume:
1.64
Market Cap:
$2.18B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
6.8993
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-4.98%
1M Performance:
-7.18%
6M Performance:
-37.09%
1Y Performance:
-25.77%
1-Day Range:
$17.30
$18.55
1-Week Range:
$17.11
$19.56
52-Week Range:
$17.11
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PATK, LCII, PII
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
18.49 | 2.10B | 4.79B | 353.52M | 921.19M | 2.68 |
|
BC
Brunswick Corp
|
78.82 | 5.16B | 5.09B | 82.30M | 406.30M | 1.21 |
|
THO
Thor Industries Inc
|
90.37 | 5.06B | 9.69B | 209.91M | 389.92M | 3.91 |
|
PATK
Patrick Industries Inc
|
122.83 | 4.12B | 3.65B | 154.66M | 277.12M | 6.96 |
|
LCII
Lci Industries
|
135.41 | 3.21B | 3.99B | 179.11M | 309.69M | 7.1626 |
|
PII
Polaris Inc
|
57.43 | 3.34B | 6.97B | 40.20M | 168.90M | 0.72 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson unveils ‘revolutionary’ new motorcycle - the-sun.com
Voltage Rectifier Regulator For Harley Davidson Sportster 883 XL883 - hotelier.com.py
Harley-Davidson Raises Quarterly Dividend by 4.2% - National Today
Harley-Davidson Announces Quarterly Dividend Increase - National Today
2003 Harley-Davidson FLSTFIFat Boy 100th Anniversary $Extras!* *Book - hotelier.com.py
Exhaust Pipes Harley Davidson Harley Davidson Dyna Wide Glide 2010 Harley Exhaust Used - hotelier.com.py
Insider Buying: Rafeh Masood Acquires Shares in Harley-Davidson Inc (HOG) - GuruFocus
Harley-Davidson (NYSE:HOG) Director Rafeh Masood Purchases 2,775 Shares - MarketBeat
Harley-Davidson (HOG) director Masood Rafeh buys 2,775 shares at $18 - Stock Titan
Harley-Davidson confirms historic 'oldest dealership' to close after 114 years - the-sun.com
1999-2006 Ultra Street Glide Bolt Set Harley Davidson Big Twin Black Stainless Engine Bolt Kit Harley Bolt Kit - hotelier.com.py
Harley-Davidson (NYSE:HOG) Sets New 1-Year LowShould You Sell? - MarketBeat
Harley-Davidson, Inc. (NYSE:HOG) Given Average Recommendation of "Hold" by Brokerages - MarketBeat
2012 Harley-Davidson Street Glide | American Motorcycle Trading Company - hotelier.com.py
Harley-Davidson, Inc.: - marketscreener.com
Bald Eagle Harley-Davidson hits the road, coming to Escanaba - dailypress.net
Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch
Harley-Davidson (HOG) Falls on Revenue Decline and Pricing Pressure - Yahoo Finance
Vanguard Group Inc. Boosts Stock Position in Harley-Davidson, Inc. $HOG - MarketBeat
Decoding Harley-Davidson Inc (HOG): A Strategic SWOT Insight - GuruFocus
Harley-Davidson Inc. stock falls Thursday, underperforms market - MarketWatch
Director James D. Farley Jr. sells 6,454 Harley-Davidson (HOG) shares in open-market trade - Stock Titan
Harley-Davidson (NYSE: HOG) CHRO granted 12,341 RSUs - Stock Titan
Harley-Davidson (NYSE: HOG) CFO granted 48,972 restricted stock units - Stock Titan
Harley-Davidson (HOG) CFO reports 2,800-share award and 821-share tax withholding - Stock Titan
Harley-Davidson (HOG) COO receives 36,729 restricted stock units in equity grant - Stock Titan
Harley-Davidson (HOG) CLO logs share grant and tax-related share disposal - Stock Titan
[Form 4] HARLEY-DAVIDSON, INC. Insider Trading Activity - Stock Titan
Harley-Davidson (HOG) awards 9,550 RSUs to accounting chief - Stock Titan
HARLEY-DAVIDSON, INC. SEC 10-K Report - TradingView
Say goodbye to beloved Harley-Davidson institution as brand makes major U-turn - the-sun.com
Harley-Davidson reveals new 'multi-year' partnership and confirms exciting America 250 plans - the-sun.com
Harley-Davidson Inc. stock falls to new 52-week low - MarketWatch
Harley-Davidson (HOG) Passes Through 4% Yield Mark - Nasdaq
Harley-Davidson ends annual Homecoming festival, returns to 5-year events - FOX6 News Milwaukee
Harley-Davidson ends annual Homecoming festival, shifts back to celebration every 5 years - WISN
Harley-Davidson confirms end of annual Milwaukee Homecoming Festival - TMJ4 News
Harley-Davidson returns to Summerfest, sponsors July 4 fireworks - WISN
Harley-Davidson reverts to milestone year celebrations for Homecoming festival, returns as Summerfest sponsorBizTimes - BizTimes - Milwaukee Business News
Harley-Davidson ends Homecoming events, sponsors July 4th fireworks - WTMJ
Harley-Davidson returns to Summerfest, makes changes to Homecoming - The Business Journals
Boom: Summerfest and Harley-Davidson partner up for fireworks and fun - OnMilwaukee
Harley-Davidson ends annual Homecoming festival in Milwaukee - Milwaukee Journal Sentinel
Harley-Davidson Puts the Brakes on 2026 Homecoming Festival in Milwaukee, But a Massive America 250th Celebration is on the Horizon! - Travel And Tour World
Harley-Davidson pumps brakes on Homecoming festival this year - Spectrum News
Summerfest, H-D reveal new partnership; annual Homecoming event ends - FOX6 News Milwaukee
Fireworks and full-throttle fun: Milwaukee World Festival, Inc. and Harley‑Davidson announce a new multi‑year partnership with July 4 fireworks celebrating America’s 250th and more - Milwaukee Record
Harley-Davidson's Customers Got Screwed By Trump's Now-Illegal Tariffs - RideApart.com
Rep. Tim Moore Buys Harley-Davidson, Inc. (NYSE:HOG) Shares - MarketBeat
Tim Moore makes significant trades in AT&T, Coinbase and Harley-Davidson - Investing.com India
Harley-Davidson (NYSE:HOG) Hits New 12-Month LowShould You Sell? - MarketBeat
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
2.66%
0.05%
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