27.59

2.34% 0.63

After Hours: 28.25 0.66 +2.39%

Harley Davidson Inc (HOG)

Overview News Price History Option Chain Financials Discussions Forecast Stock Split Dividend History

Harley Davidson Inc stock is traded at $27.59, with a volume of 2.42M. It is up +2.34% in the last 24 hours and up +0.07% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Previous Close:

$26.96

Open:

$27.24

24h Volume:

2.42M

Relative Volume:

1.13

Market Cap:

$2.87B

Revenue:

$4.32B

Net Income/Loss:

$222.48M

P/E Ratio:

15.66

EPS:

1.7619

Net Cash Flow:

$43.87M

1W Performance:

+3.14%

1M Performance:

+0.07%

6M Performance:

+20.69%

1Y Performance:

+2.60%

1-Day Range:

$27.11

$28.17

1-Week Range:

$26.50

$28.17

52-Week Range:

$17.09

$28.86

Harley Davidson Inc Stock (HOG) Company Profile

Name

Harley Davidson Inc

Sector

Consumer Cyclical (530)

Industry

Recreational Vehicles (17)

Phone

414-343-8553

Address

3700 W JUNEAU AVE, MILWAUKEE, WI

Employee

5,500

Twitter

@harleydavidson

Next Earnings Date

2026-10-29

Latest SEC Filings

HOG's Discussions on Twitter

Compare HOG vs BC, DOO, THO, PII

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HOG Harley Davidson Inc	27.59	2.87B	4.32B	222.48M	43.87M	1.7619
BC Brunswick Corp	65.63	4.25B	5.52B	-135.10M	340.10M	-2.0818
DOO Brp Inc	55.83	3.97B	6.51B	222.57M	656.91M	2.6554
THO Thor Industries Inc	69.98	3.61B	9.82B	259.97M	199.65M	4.9615
PII Polaris Inc	53.49	3.04B	7.27B	-445.30M	222.10M	-7.8304

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Oct-05-26	Upgrade	Citigroup	Neutral → Buy
Jul-20-26	Upgrade	Loop Capital	Hold → Buy
May-19-26	Reiterated	Morgan Stanley	Underweight
Mar-11-26	Initiated	Wells Fargo	Underweight
Feb-12-26	Reiterated	DA Davidson	Buy
Nov-25-25	Initiated	Loop Capital	Hold
Nov-10-25	Reiterated	DA Davidson	Buy
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Aug-25-25	Reiterated	DA Davidson	Buy
Jan-23-25	Reiterated	Citigroup	Neutral
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Dec-31-24	Reiterated	Robert W. Baird	Neutral
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral
Apr-23-24	Resumed	Morgan Stanley	Overweight
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy
Jul-13-23	Reiterated	UBS	Neutral
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight
Mar-15-23	Upgrade	Jefferies	Underperform → Hold
Nov-15-22	Initiated	Jefferies	Underperform
Oct-24-22	Initiated	Citigroup	Neutral
Oct-14-22	Reiterated	DA Davidson	Neutral
Jul-20-22	Reiterated	BofA Securities	Buy
Jul-01-22	Initiated	DA Davidson	Neutral
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Apr-14-21	Initiated	BofA Securities	Buy
Apr-09-21	Upgrade	Northcoast	Neutral → Buy
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral
Oct-28-20	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Jul-16-20	Upgrade	Wedbush	Neutral → Outperform
Jul-15-20	Upgrade	UBS	Neutral → Buy
Jul-14-20	Upgrade	BMO Capital Markets	Market Perform → Outperform
Jul-10-20	Upgrade	RBC Capital Mkts	Underperform → Sector Perform
Jul-09-20	Upgrade	Northcoast	Neutral → Buy
Jul-06-20	Initiated	Citigroup	Buy
Jun-25-20	Upgrade	Wolfe Research	Peer Perform → Outperform
Jun-09-20	Reiterated	Wedbush	Neutral
May-05-20	Upgrade	Argus	Hold → Buy
Apr-06-20	Downgrade	Argus	Buy → Hold
Mar-16-20	Downgrade	RBC Capital Mkts	Sector Perform → Underperform
Jan-29-20	Upgrade	KeyBanc Capital Markets	Underweight → Sector Weight
Nov-04-19	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight
Oct-09-19	Reiterated	Wedbush	Neutral
Apr-24-19	Downgrade	Goldman	Neutral → Sell
Apr-08-19	Downgrade	Wells Fargo	Outperform → Market Perform
Oct-19-18	Downgrade	BMO Capital Markets	Outperform → Market Perform

View All

Harley Davidson Inc Stock (HOG) Latest News

Oct 14, 2026

Technology Leaders from Cargill, Land O’Lakes, Blue Cross Blue Shield of Minnesota and Other Leading Organizations to Convene at HMG Strategy’s Minneapolis Summit - GlobeNewswire Inc.

Oct 14, 2026

Oct 13, 2026

Harley-Davidson, Inc. (NYSE:HOG) Stock Has Consensus Price Target of $28.20 - MarketBeat

Oct 13, 2026

Oct 09, 2026