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26.98
1.34%
0.335
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $26.98, with a volume of 1.35M.
It is up +1.34% in the last 24 hours and down -3.20% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$26.65
Open:
$26.12
24h Volume:
1.35M
Relative Volume:
0.80
Market Cap:
$3.28B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
10.07
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-4.27%
1M Performance:
-3.20%
6M Performance:
+20.46%
1Y Performance:
-15.47%
1-Day Range:
$26.02
$27.07
1-Week Range:
$26.02
$27.93
52-Week Range:
$20.45
$35.21
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
26.98 | 3.24B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
104.52 | 5.44B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
66.11 | 4.39B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PII
Polaris Inc
|
66.11 | 3.78B | 6.97B | 40.20M | 168.90M | 0.72 |
|
LCII
Lci Industries
|
103.44 | 2.32B | 3.87B | 152.23M | 297.16M | 6.0017 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson (HOG) Faces Downgrade Amidst Challenging Market Conditions - GuruFocus
Harley-Davidson Q3 May Be Worse Than Expectations, UBS Says - MarketScreener
Harley-Davidson (NYSE:HOG) Stock Rating Lowered by Zacks Research - MarketBeat
Harley-Davidson Q1 EPS Estimate Decreased by Zacks Research - MarketBeat
Why Harley’s Softail Lineup Is More Versatile Than Ever In 2025 - Top Speed
Can Harley Davidson Inc. (HAR) stock retain market dominanceMarket Sentiment Report & Verified Swing Trading Watchlist - newser.com
Why Harley Davidson Inc. (HAR) stock attracts wealthy investors2025 Bull vs Bear & Growth-Oriented Investment Plans - newser.com
Will Harley Davidson Inc. (HAR) stock return to pre crash levelsOptions Play & Verified Momentum Stock Watchlist - newser.com
Will Harley Davidson Inc. bounce back from current support2025 Support & Resistance & Fast Entry Momentum Alerts - newser.com
Comparing Harley Davidson Inc. in custom built stock radarsJuly 2025 Catalysts & Scalable Portfolio Growth Ideas - newser.com
Harley-Davidson, Inc. (HOG) Analyst insights, Price targets and Recommendations - Yahoo! Finance Australia
Harley-Davidson, Inc. (HOG) Analyst Insights, Price Targets & Recommendations - Yahoo! Finance Canada
Is Harley Davidson Inc. (HAR) stock testing key supportWeekly Market Report & Community Consensus Picks - newser.com
Published on: 2025-10-30 06:37:29 - newser.com
Will Harley Davidson Inc. stock go up soonWeekly Trend Summary & Safe Entry Trade Signal Reports - newser.com
The First Harley-Davidson Softail Came Out 40 Years AgoHere's What It Looked It - Currently.com
Can Harley Davidson Inc. stock beat analyst upgrades2025 Valuation Update & Stepwise Entry and Exit Trade Signals - newser.com
Ranking Harley Davidson Inc. among high performing stocks via toolsQuarterly Growth Report & Expert Curated Trade Setups - newser.com
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Using fundamentals and technicals on Harley Davidson Inc.Oil Prices & Community Supported Trade Ideas - newser.com
Long term hold vs stop loss in Harley Davidson Inc.July 2025 Outlook & AI Enhanced Trading Signals - newser.com
How Investors Are Reacting To Harley-Davidson (HOG) Downgrade Amid Rising Competition Concerns - Yahoo Finance
Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch
The Harley-Davidson Trike With The Longest Tank Range In 2025 - Top Speed
How Harley Davidson Inc. stock reacts to monetary easingInflation Watch & Consistent Return Strategy Ideas - Fundação Cultural do Pará
Can Harley Davidson Inc. (HAR) stock withstand sector downturnsTrade Risk Report & Safe Entry Trade Signal Reports - newser.com
Ethic Inc. Acquires 15,128 Shares of Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Recommendation of "Hold" from Analysts - MarketBeat
Analyst Downgrade: Is Harley Davidson Inc. stock positioned for digital transformationMarket Growth Summary & Safe Capital Growth Tips - Fundação Cultural do Pará
Will Harley Davidson Inc. stock profit from fiscal stimulusJuly 2025 Recap & Verified Momentum Stock Watchlist - Fundação Cultural do Pará
Ideas Watch: Is Harley Davidson Inc. stock positioned for digital transformationCEO Change & Weekly High Potential Alerts - Fundação Cultural do Pará
Published on: 2025-10-27 23:18:01 - Fundação Cultural do Pará
Will Harley Davidson Inc. stock see insider buyingPortfolio Return Report & Scalable Portfolio Growth Methods - Fundação Cultural do Pará
The Best Harley-Davidson Alternative Cruisers Of 2025 - Top Speed
Morgan Stanley Has A Gloomy Outlook For Harley-Davidson - Finimize
Microsoft upgraded, Harley-Davidson downgraded: Wall Street's top analyst calls - Yahoo Finance
This Harley-Davidson Analyst Turns Bearish; Here Are Top 5 Downgrades For Monday - Benzinga
Morgan Stanley Downgrades Harley-Davidson to Underweight From Equalweight, Trims Price Target to $25 From $27 - MarketScreener
Harley-Davidson (HOG) Faces Downgrade and Price Target Cut by Mo - GuruFocus
Morgan Stanley downgrades Harley-Davidson stock to Underweight on weak trends - Investing.com
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.62%
7.87%
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