29.89
price down icon2.64%   -0.81
after-market After Hours: 29.89
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Harley Davidson Inc stock is traded at $29.89, with a volume of 1.38M. It is down -2.64% in the last 24 hours and up +16.80% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$30.70
Open:
$30.61
24h Volume:
1.38M
Relative Volume:
0.74
Market Cap:
$3.63B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
11.15
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-1.03%
1M Performance:
+16.80%
6M Performance:
+22.10%
1Y Performance:
-15.73%
1-Day Range:
Value
$29.83
$30.71
1-Week Range:
Value
$29.69
$31.04
52-Week Range:
Value
$20.45
$39.93

Harley Davidson Inc Stock (HOG) Company Profile

Name
Name
Harley Davidson Inc
Name
Phone
414-343-8553
Name
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Name
Employee
5,900
Name
Twitter
@harleydavidson
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Recreational Vehicles icon
HOG
Harley Davidson Inc
29.89 3.65B 4.79B 353.52M 921.19M 2.68
Recreational Vehicles icon
THO
Thor Industries Inc
105.01 5.66B 9.69B 209.91M 389.92M 3.91
Recreational Vehicles icon
BC
Brunswick Corp
65.28 4.23B 5.09B 82.30M 406.30M 1.21
Recreational Vehicles icon
PII
Polaris Inc
57.32 3.29B 6.97B 40.20M 168.90M 0.72
Recreational Vehicles icon
LCII
Lci Industries
100.36 2.47B 3.78B 130.94M 358.12M 5.14

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date Action Analyst Rating Change
Aug-25-25 Reiterated DA Davidson Buy
Jan-23-25 Reiterated Citigroup Neutral
Jan-21-25 Downgrade Morgan Stanley Overweight → Equal-Weight
Dec-31-24 Reiterated Robert W. Baird Neutral
Oct-02-24 Downgrade Robert W. Baird Outperform → Neutral
Apr-23-24 Resumed Morgan Stanley Overweight
Jul-21-23 Upgrade DA Davidson Neutral → Buy
Jul-13-23 Reiterated UBS Neutral
Apr-19-23 Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Mar-15-23 Upgrade Jefferies Underperform → Hold
Nov-15-22 Initiated Jefferies Underperform
Oct-24-22 Initiated Citigroup Neutral
Oct-14-22 Reiterated DA Davidson Neutral
Jul-20-22 Reiterated BofA Securities Buy
Jul-01-22 Initiated DA Davidson Neutral
Feb-01-22 Upgrade Morgan Stanley Underweight → Equal-Weight
Jul-27-21 Downgrade Edward Jones Hold → Sell
Apr-23-21 Downgrade Morgan Stanley Equal-Weight → Underweight
Apr-14-21 Initiated BofA Securities Buy
Apr-09-21 Upgrade Northcoast Neutral → Buy
Mar-31-21 Upgrade Robert W. Baird Neutral → Outperform
Jan-29-21 Downgrade Northcoast Buy → Neutral
Jan-19-21 Reiterated Citigroup Buy
Nov-30-20 Resumed William Blair Mkt Perform
Nov-02-20 Downgrade UBS Buy → Neutral
Oct-28-20 Downgrade Morgan Stanley Overweight → Equal-Weight
Jul-16-20 Upgrade Wedbush Neutral → Outperform
Jul-15-20 Upgrade UBS Neutral → Buy
Jul-14-20 Upgrade BMO Capital Markets Market Perform → Outperform
Jul-10-20 Upgrade RBC Capital Mkts Underperform → Sector Perform
Jul-09-20 Upgrade Northcoast Neutral → Buy
Jul-06-20 Initiated Citigroup Buy
Jun-25-20 Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20 Reiterated Wedbush Neutral
May-05-20 Upgrade Argus Hold → Buy
Apr-06-20 Downgrade Argus Buy → Hold
Mar-16-20 Downgrade RBC Capital Mkts Sector Perform → Underperform
Jan-29-20 Upgrade KeyBanc Capital Markets Underweight → Sector Weight
Nov-04-19 Downgrade KeyBanc Capital Markets Sector Weight → Underweight
Oct-09-19 Reiterated Wedbush Neutral
Apr-24-19 Downgrade Goldman Neutral → Sell
Apr-08-19 Downgrade Wells Fargo Outperform → Market Perform
Oct-19-18 Downgrade BMO Capital Markets Outperform → Market Perform
View All

Harley Davidson Inc Stock (HOG) Latest News

pulisher
Sep 12, 2025

Harley-Davidson, Inc. (NYSE:HOG) Receives $30.86 Consensus Price Target from Analysts - MarketBeat

Sep 12, 2025
pulisher
Sep 12, 2025

Motorwitch Installs an FXR Division Chain Drive on our Harley-Davidson Lowrider S - Hot Bike Magazine

Sep 12, 2025
pulisher
Sep 12, 2025

Caxton Associates LLP Takes $1.58 Million Position in Harley-Davidson, Inc. $HOG - MarketBeat

Sep 12, 2025
pulisher
Sep 12, 2025

Jones Financial Companies Lllp Has $7.64 Million Position in Harley-Davidson, Inc. $HOG - MarketBeat

Sep 12, 2025
pulisher
Sep 11, 2025

Comerica Bank Has $878,000 Position in Harley-Davidson, Inc. $HOG - MarketBeat

Sep 11, 2025
pulisher
Sep 11, 2025

Harley-Davidson, Inc. $HOG Shares Sold by Teza Capital Management LLC - MarketBeat

Sep 11, 2025
pulisher
Sep 11, 2025

New Harley-Davidson CEO scrambled to fix glaring issue before starting job after leading TopGolf and Pizza Hut - The US Sun

Sep 11, 2025
pulisher
Sep 11, 2025

Harley-Davidson (HOG): Buy, Sell, or Hold Post Q2 Earnings? - Yahoo Finance

Sep 11, 2025
pulisher
Sep 10, 2025

Harley-Davidson (HOG)'s Technical Outlook is Bright After Key Golden Cross - Yahoo Finance

Sep 10, 2025
pulisher
Sep 09, 2025

Harley-Davidson's next CEO buys a Hog - The Business Journals

Sep 09, 2025
pulisher
Sep 09, 2025

Beloved Harley-Davidson dealership abruptly shuts for good after 35 years as owner makes stark 'winter' admission - The US Sun

Sep 09, 2025
pulisher
Sep 09, 2025

Trask Performance Launches Titanium “Bitchin’ Bolts” for Harley-Davidson M8 Models - Hot Bike Magazine

Sep 09, 2025
pulisher
Sep 09, 2025

Harley-Davidson, Inc. (NYSE:HOG) Soars 28% But It's A Story Of Risk Vs Reward - 富途牛牛

Sep 09, 2025
pulisher
Sep 08, 2025

Published on: 2025-09-09 04:48:26 - beatles.ru

Sep 08, 2025
pulisher
Sep 08, 2025

Harley-Davidson Inc. stock rises Monday, outperforms market - MarketWatch

Sep 08, 2025
pulisher
Sep 08, 2025

Ex-Dividend Reminder: International Seaways, Winnebago Industries and Harley-Davidson - Nasdaq

Sep 08, 2025
pulisher
Sep 08, 2025

The Forgotten Harley Model Still On Sale In 2025 Is The Road King - Top Speed

Sep 08, 2025
pulisher
Sep 07, 2025

Is Harley Davidson Inc. forming a breakout pattern2025 Historical Comparison & Free AI Powered Buy and Sell Recommendations - classian.co.kr

Sep 07, 2025
pulisher
Sep 06, 2025

Real time alert setup for Harley Davidson Inc. performanceQuarterly Profit Report & Free Technical Confirmation Trade Alerts - Newser

Sep 06, 2025
pulisher
Sep 06, 2025

Is Harley Davidson Inc. stock a value trapJuly 2025 EndofMonth & Long-Term Safe Return Strategies - خودرو بانک

Sep 06, 2025
pulisher
Sep 06, 2025

Identifying reversal signals in Harley Davidson Inc.Market Growth Report & Stepwise Entry/Exit Trade Alerts - Newser

Sep 06, 2025
pulisher
Sep 05, 2025

Real time pattern detection on Harley Davidson Inc. stockWeekly Loss Report & Fast Moving Trade Plans - Newser

Sep 05, 2025
pulisher
Sep 05, 2025

Harley-Davidson, Inc. (HOG): A Bull Case Theory - MSN

Sep 05, 2025
pulisher
Sep 05, 2025

This Sportster Is The Most Powerful Harley-Davidson Cruiser In 2025 - Top Speed

Sep 05, 2025
pulisher
Sep 05, 2025

Is Harley Davidson Inc. stock a top performer YTDQuarterly Trade Report & Stepwise Trade Signal Guides - خودرو بانک

Sep 05, 2025
pulisher
Sep 05, 2025

Is Harley Davidson Inc. still worth holding after the dipJuly 2025 Analyst Calls & Safe Entry Point Alerts - Newser

Sep 05, 2025
pulisher
Sep 05, 2025

Can volume confirm reversal in Harley Davidson Inc.Market Activity Recap & Free Weekly Chart Analysis and Trade Guides - Newser

Sep 05, 2025
pulisher
Sep 05, 2025

How high can Harley Davidson Inc. stock goPortfolio Return Summary & Real-Time Buy Signal Notifications - Newser

Sep 05, 2025
pulisher
Sep 05, 2025

Custom watchlist performance reports with Harley Davidson Inc.Weekly Gains Summary & Weekly Sector Rotation Insights - Newser

Sep 05, 2025
pulisher
Sep 05, 2025

Northern Trust Corp Cuts Stake in Harley-Davidson, Inc. $HOG - MarketBeat

Sep 05, 2025
pulisher
Sep 05, 2025

Warranties, Market Power & the Harley-Davidson Case - The Fashion Law

Sep 05, 2025
pulisher
Sep 05, 2025

Using economic indicators to assess Harley Davidson Inc. potentialAnalyst Upgrade & Low Drawdown Investment Strategies - Newser

Sep 05, 2025
pulisher
Sep 04, 2025

A Note On Harley-Davidson, Inc.'s (NYSE:HOG) ROE and Debt To Equity - 富途牛牛

Sep 04, 2025
pulisher
Sep 04, 2025

10 Used Harley Touring Bikes Under $5,000 In 2025 - Top Speed

Sep 04, 2025
pulisher
Sep 04, 2025

Does Harley Davidson Inc. have consistent dividend growthShort Setup & AI Enhanced Trading Alerts - خودرو بانک

Sep 04, 2025
pulisher
Sep 04, 2025

Does Harley Davidson Inc. fit your quant trading model2025 Year in Review & Free High Return Stock Watch Alerts - Newser

Sep 04, 2025
pulisher
Sep 03, 2025

Understanding Harley Davidson Inc.’s price movementPortfolio Profit Report & High Yield Equity Trading Tips - Newser

Sep 03, 2025
pulisher
Sep 03, 2025

Harley Davidson Inc. Added to High Probability Setup List2025 Market Outlook & Free Low Drawdown Momentum Trade Ideas - beatles.ru

Sep 03, 2025
pulisher
Sep 03, 2025

Is Harley Davidson Inc. in a long term uptrendJuly 2025 Update & Daily Volume Surge Trade Alerts - خودرو بانک

Sep 03, 2025
pulisher
Sep 03, 2025

Biker’s Choice Launches Harley-Davidson Billet Cushioned Grips - Motorcycle & Powersports News

Sep 03, 2025
pulisher
Sep 03, 2025

Is Harley Davidson Inc. stock poised for growth2025 Trading Recap & Real-Time Chart Pattern Alerts - Newser

Sep 03, 2025
pulisher
Sep 03, 2025

How to monitor Harley Davidson Inc. with trend dashboardsWeekly Trade Recap & AI Powered Market Entry Ideas - Newser

Sep 03, 2025
pulisher
Sep 03, 2025

Harley-Davidson Q4 EPS Estimate Increased by Zacks Research - MarketBeat

Sep 03, 2025
pulisher
Sep 03, 2025

Intraday pattern recognizer results for Harley Davidson IncJuly 2025 EndofMonth & Weekly Setup with High ROI Potential - Newser

Sep 03, 2025
pulisher
Sep 03, 2025

Visual trend scoring systems applied to Harley Davidson Inc.Entry Point & Long-Term Capital Growth Strategies - Newser

Sep 03, 2025
pulisher
Sep 03, 2025

Hsbc Holdings PLC Buys 71,258 Shares of Harley-Davidson, Inc. $HOG - MarketBeat

Sep 03, 2025
pulisher
Sep 03, 2025

Harley Davidson Inc. stock trend outlook and recovery pathMarket Risk Analysis & Reliable Price Action Trade Plans - Newser

Sep 03, 2025
pulisher
Sep 03, 2025

CW Advisors LLC Makes New Investment in Harley-Davidson, Inc. $HOG - MarketBeat

Sep 03, 2025
pulisher
Sep 03, 2025

Key resistance and support levels for Harley Davidson Inc.Market Sentiment Report & Safe Swing Trade Setups - Newser

Sep 03, 2025
pulisher
Sep 02, 2025

Raymond James Financial Inc. Boosts Holdings in Harley-Davidson, Inc. $HOG - MarketBeat

Sep 02, 2025
pulisher
Sep 02, 2025

Harley-Davidson Riders Want Another Look At Warranty Case - Law360

Sep 02, 2025

Harley Davidson Inc Stock (HOG) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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recreational_vehicles PII
$57.32
price down icon 4.39%
recreational_vehicles BC
$65.28
price down icon 2.08%
$100.36
price down icon 3.51%
$64.30
price down icon 1.27%
recreational_vehicles THO
$105.01
price down icon 4.85%
Cap:     |  Volume (24h):