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20.49
1.59%
-0.33
After Hours:
20.60
0.11
+0.54%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $20.49, with a volume of 2.99M.
It is down -1.59% in the last 24 hours and down -16.33% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$20.82
Open:
$20.81
24h Volume:
2.99M
Relative Volume:
1.40
Market Cap:
$2.42B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
7.6455
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-1.96%
1M Performance:
-16.33%
6M Performance:
-13.18%
1Y Performance:
-31.99%
1-Day Range:
$20.40
$20.88
1-Week Range:
$20.40
$21.17
52-Week Range:
$20.40
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
20.49 | 2.46B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
102.67 | 5.51B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
74.24 | 4.88B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PII
Polaris Inc
|
63.25 | 3.63B | 6.97B | 40.20M | 168.90M | 0.72 |
|
LCII
Lci Industries
|
121.34 | 2.97B | 3.87B | 152.23M | 297.16M | 6.0017 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson (NYSE:HOG) Sets New 52-Week LowWhat's Next? - MarketBeat
Harley Davidson stock hits 52-week low at $20.44 By Investing.com - Investing.com Australia
Harley Davidson stock hits 52-week low at $20.44 - Investing.com
Here's Why You Should Retain Harley Davidson in Your Portfolio Now - TradingView — Track All Markets
The News About Harley Shutting Down Dealerships Is Absolutely Fake, Duh - RideApart.com
Massive Harley-Davidson shakeup as new CEO makes urgent demand that could leave workers furious - The US Sun
Say goodbye to 11 beloved Harley-Davidson dealerships that closed for good in 2025 - The US Sun
Harley-Davidson Is Having Workers Come Back Into the Milwaukee Offices Amid Board Shakeup - RideApart.com
Breakout Zone: Why Harley Davidson Inc stock could rally stronglyWeekly Profit Analysis & Scalable Portfolio Growth Methods - moha.gov.vn
Southpaw: A Left-Hand-Drive Harley FXE Super Glide from England - Bike EXIF
Blessing of the Bikes returns to Laredo Harley-Davidson in January - Laredo Morning Times
Harley-Davidson looks to rehab, update Milwaukee campus - The Business Journals
Ford’s Jim Farley Tells Harley Davidson to Evolve or Risk Being Left Behind - Yahoo Finance
Final days until Harley-Davidson shuts all US dealerships in 24-hour blackout for second time in one week - The US Sun
Pacer Advisors Inc. Has $31.11 Million Stock Holdings in Harley-Davidson, Inc. $HOG - MarketBeat
Ford CEO Jim Farley issues dire warning and says Harley-Davidson must change to survive - The US Sun
Aug Highlights: How Harley Davidson Inc. stock valuation compares with sectorWeekly Volume Report & Free Risk Controlled Daily Trade Plans - moha.gov.vn
Does Harley-Davidson’s 2026 ‘Chapter 2’ Lineup Reset Change The Bull Case For HOG? - Sahm
See Harley-Davidson’s New 2026 Models Before You’re Supposed To - Motorcycle.com
Harley-Davidson, Inc.'s (NYSE:HOG) Low P/E No Reason For Excitement - 富途牛牛
Time for Harley-Davidson to go private? Analyst weighs in. - The Business Journals
As Harley employees ordered back to office, company plans renovations - Milwaukee Journal Sentinel
Rep. Tim Moore Purchases Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Harley-Davidson Inc. stock falls Monday, underperforms market - MarketWatch
Harley-Davidson To Reactivate West Side Headquarters - Urban Milwaukee
Three days until Harley-Davidson shutters all 630 dealerships in the US for 24-hour blackout - The US Sun
Will Harley Davidson Inc. stock split attract more investors2025 Sector Review & Technical Pattern Based Buy Signals - Улправда
Is Harley Davidson Inc. (HAR) stock included in top ETFs2025 Volatility Report & Growth Oriented Trading Recommendations - Улправда
How Harley Davidson Inc. stock performs in interest rate cyclesWeekly Earnings Recap & Consistent Profit Focused Trading Strategies - Улправда
Why Harley Davidson Inc. stock could see breakout soonQuarterly Profit Review & Low Risk High Win Rate Picks - Улправда
How Harley Davidson Inc. stock valuations compare to rivalsJuly 2025 Weekly Recap & Verified Trade Idea Suggestions - Улправда
Will Harley Davidson Inc. stock return to pre crisis levelsAnalyst Downgrade & Reliable Price Breakout Signals - Улправда
Simpson Family Acquires Hall’s Harley-Davidson - Motorcycle & Powersports News
Historic Harley-Davidson dealership sold after 63 years of business - The US Sun
Will Harley Davidson Inc. stock justify high valuation2025 Support & Resistance & Risk Managed Investment Signals - ulpravda.ru
How Harley Davidson Inc. stock reacts to job market dataCPI Data & AI Enhanced Trading Signals - Улправда
Final days until Harley-Davidson shutters 650 dealerships in US for 24-hours - The US Sun
Harley-Davidson to require white-collar staff to return to historic HQ - The Business Journals
Insider Buy: Will Harley Davidson Inc. stock return to pre crisis levels2025 Fundamental Recap & AI Forecasted Entry and Exit Points - ulpravda.ru
Harley-Davidson, Inc. (HOG): A Bull Case Theory - Insider Monkey
Beloved Harley-Davidson dealership is shutting doors for good after 19 years - The US Sun
Courtney A. Bernhard of Performance Brokerage Services Advises on the Sale of Hall's Harley-Davidson in Springfield, Illinois - WV News
Hoosier Harley-Davidson in Elkhart announces closure after 19 years - WSBT
Harley-Davidson: Poor Fundamentals, Business Model, Or Undervalued? (NYSE:HOG) - Seeking Alpha
Harley-Davidson, Inc. (NYSE:HOG) Given Average Rating of "Hold" by Analysts - MarketBeat
Harley-Davidson: Dealership Support Takes Focus (Upgrade) (NYSE:HOG) - Seeking Alpha
The Cruiser That Delivers Harley Comfort Without Harley Pricing - Top Speed
Why Did Harley-Davidson Fail In India? - Yahoo Finance
Heatherwick Studio and HGA-Designed Park at Harley-Davidson Headquarters Awarded Prestigious SITES Certification for Nature-Based Solutions and Sustainability - Urban Milwaukee
Harley-Davidson Is Shaking Up Its Leadership, and Maybe That's a Good Thing - Yahoo Finance
Baddass Fanz Introduces Cooling Fan System for Harley Davidson Motorcycles - openPR.com
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.26%
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