23.69
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Price History
Option Chain
Financials
Why HOG Down?
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Harley Davidson Inc stock is traded at $23.69, with a volume of 1.66M.
It is up +2.60% in the last 24 hours and down -7.57% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$23.09
Open:
$23.13
24h Volume:
1.66M
Relative Volume:
0.66
Market Cap:
$2.78B
Revenue:
$5.55B
Net Income/Loss:
$598.06M
P/E Ratio:
5.3356
EPS:
4.44
Net Cash Flow:
$769.85M
1W Performance:
+5.24%
1M Performance:
-7.57%
6M Performance:
-25.20%
1Y Performance:
-39.93%
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
---|---|---|---|---|---|---|
![]()
HOG
Harley Davidson Inc
|
23.69 | 2.78B | 5.55B | 598.06M | 769.85M | 4.44 |
![]()
THO
Thor Industries Inc
|
74.51 | 3.97B | 9.69B | 209.91M | 389.92M | 3.91 |
![]()
BC
Brunswick Corp
|
47.85 | 2.89B | 5.44B | 273.50M | 215.00M | 4.02 |
![]()
DOOO
Brp Inc
|
34.56 | 2.68B | 6.51B | 143.97M | 380.44M | 1.8792 |
![]()
LCII
Lci Industries
|
80.00 | 1.95B | 3.78B | 130.94M | 358.12M | 5.14 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
Date | Action | Analyst | Rating Change |
---|---|---|---|
Jan-23-25 | Reiterated | Citigroup | Neutral |
Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
Apr-23-24 | Resumed | Morgan Stanley | Overweight |
Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
Jul-13-23 | Reiterated | UBS | Neutral |
Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
Nov-15-22 | Initiated | Jefferies | Underperform |
Oct-24-22 | Initiated | Citigroup | Neutral |
Oct-14-22 | Reiterated | DA Davidson | Neutral |
Jul-20-22 | Reiterated | BofA Securities | Buy |
Jul-01-22 | Initiated | DA Davidson | Neutral |
Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
Apr-14-21 | Initiated | BofA Securities | Buy |
Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
Jan-19-21 | Reiterated | Citigroup | Buy |
Nov-30-20 | Resumed | William Blair | Mkt Perform |
Nov-02-20 | Downgrade | UBS | Buy → Neutral |
Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
Jul-15-20 | Upgrade | UBS | Neutral → Buy |
Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
Jul-06-20 | Initiated | Citigroup | Buy |
Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
Jun-09-20 | Reiterated | Wedbush | Neutral |
May-05-20 | Upgrade | Argus | Hold → Buy |
Apr-06-20 | Downgrade | Argus | Buy → Hold |
Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
Oct-09-19 | Reiterated | Wedbush | Neutral |
Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
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Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson eyes warehouse for new business venture despite brand chaos - The US Sun
Harley-Davidson plans 'new office use' at historic HQ campus - The Business Journals
Harley-Davidson’s Boardroom Battle - Cycle World
Natixis Takes $3.68 Million Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
A Wauwatosa warehouse could become storage for Harley-Davidson motorcycles, memorabilia - Milwaukee Journal Sentinel
India Considers Zero Tariff on Harley-Davidson Bikes in US Talks - Bloomberg.com
H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson | HOG Stock News - GuruFocus
Former Harley-Davidson dealership site debuts as new Orlando Health ER - Yahoo
H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson - Business Wire
9.1% Harley-Davidson Shareholder Launches Campaign to Oust CEO and Board Members - Stock Titan
India Mulls Zero Import Duty on High-End Motorcycles to Seal Better Deal With US - marketscreener.com
Treasurer of the State of North Carolina Sells 27,602 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Rep. Tim Moore Purchases Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Critics say Harley-Davidson needs a more attentive CEO to put the company on a new path - Milwaukee Journal Sentinel
India May Scrap Tariffs On Harley-Davidson, Says Report; Eicher Motors' Shares Fall 3%- News18 - News18
Harley-Davidson 'eyes $1bn sale' as it faces uncertain future after CEO steps down and investors call for major shake up - The US Sun
India May Slash Tariffs to Boost Harley-Davidson (HOG) - GuruFocus
Harley-Davidson (NYSE:HOG) Stock Acquired Rep. Tim Moore - MarketBeat
India mulls zero tariffs on Harley-Davidson bikesreport (HOG:NYSE) - Seeking Alpha
India mulls zero tariffs on Harley-Davidson bikes: Report - The Financial Express
Rep. Tim Moore Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Why This Harley-Davidson Is The Perfect All-Rounder For Any Rider - Top Speed
Harley-Davidson (NYSE:HOG) Shares Unloaded Rep. Tim Moore - MarketBeat
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching - simplywall.st
Celsius and Harley-Davidson have been highlighted as Zacks Bull and Bear of the Day - Yahoo Finance
Bear of the Day: Harley-Davidson (HOG) - Yahoo Finance
Raymond James Financial Inc. Purchases New Shares in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Q1 Earnings Estimate for Harley-Davidson Issued By KeyCorp - MarketBeat
Harley-Davidson board picks candidate to replace member who resignedBizTimes - BizTimes - Milwaukee Business News
Former Harley-Davidson CEO Rich Teerlink dies at age 88 - The Business Journals
Harley-Davidson (HOG) Expected to Announce Earnings on Thursday - MarketBeat
Triple Shovel: The World’s First Three-Cylinder Harley-Davidson - Bike EXIF
25-year-old man riding Harley-Davidson motorcycle dies following crash in Hanover County - WRIC ABC 8News
Harley Davidson hosted its annual easter egg hunt Sunday - TMJ4 News
Meet the investment firm fighting for change at Harley-Davidson — and what it wants - The Business Journals
Legal & General Group Plc Lowers Stake in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Harley-Davidson, Inc. (NYSE:HOG) Shares Purchased by Invesco Ltd. - MarketBeat
The Boardroom Eruption Over the Future of Harley-Davidson - WSJ
Harley-Davidson (HOG) Faces Internal Turmoil Over CEO Succession and Board Disputes | HOG Stock News - GuruFocus
The Cheapest Harley-Davidson That Doesn’t Compromise On Style - Top Speed
Harley-Davidson Investor Calls for CEO Ouster, Board Revamp - MSN
Renaissance Technologies LLC Decreases Stock Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Photos: Harley's LiveWire launches 120-mile range electric motorcycles - Interesting Engineering
Alliancebernstein L.P. Sells 27,467 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Rep. Jefferson Shreve Buys Harley-Davidson, Inc. (NYSE:HOG) Stock - MarketBeat
Bank of Montreal Can Sells 23,958 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
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