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27.67
0.50%
-0.14
After Hours:
27.82
0.15
+0.54%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $27.67, with a volume of 1.75M.
It is down -0.50% in the last 24 hours and up +9.32% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$27.81
Open:
$28
24h Volume:
1.75M
Relative Volume:
0.69
Market Cap:
$2.88B
Revenue:
$4.32B
Net Income/Loss:
$222.48M
P/E Ratio:
15.70
EPS:
1.7619
Net Cash Flow:
$43.87M
1W Performance:
-0.61%
1M Performance:
+9.32%
6M Performance:
+49.65%
1Y Performance:
-5.85%
1-Day Range:
$27.17
$28.65
1-Week Range:
$26.96
$28.65
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PII, PATK
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
27.67 | 2.88B | 4.32B | 222.48M | 43.87M | 1.7619 |
BC
Brunswick Corp
|
72.76 | 5.25B | 5.52B | -135.10M | 340.10M | -2.0818 |
THO
Thor Industries Inc
|
75.78 | 4.10B | 9.82B | 259.97M | 199.65M | 4.9615 |
PII
Polaris Inc
|
61.09 | 3.67B | 7.27B | -445.30M | 222.10M | -7.8304 |
PATK
Patrick Industries Inc
|
81.59 | 2.75B | 3.94B | 136.30M | 193.65M | 3.8865 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
The Harley Alternative That More Riders Should Consider - Top Speed
Harley-Davidson Needs To Build A Sports Bike And This Could Be The One - HotCars
This Forgotten Kawasaki Had Harley-Davidson Riders Wishing They Had More - HotCars
Harley's Already Massive Customization Catalog Is About To Get Bigger - RideApart.com
Renowned photojournalist to share stories behind images at Harley-Davidson Museum - Greater Milwaukee Today
Harley-Davidson Inc. stock rises Wednesday, outperforms market - MarketWatch
News | Former longtime Harley-Davidson dealership sells outside Denver - CoStar
Harley-Davidson Softail Recall 0192 - harleysite.de
Harley-Davidson Inc. stock falls Monday, underperforms market - MarketWatch
The Japanese Motorcycle That Terrified Harley-Davidson - HotCars
Harley-Davidson (NYSE:HOG) Price Target Raised to $33.00 - MarketBeat
HARLEY-DAVIDSON, INC. : D.A. DAVIDSON RAISES TARGET PRICE TO $33 FROM $30 - Bitget
Harley Davidson (HOG) Stock Looks Undervalued On Earnings While Returns Stay Mixed - Sahm
38,495 Shares in Harley-Davidson, Inc. $HOG Acquired by State of Wyoming - MarketBeat
Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG - MarketBeat
American Century group (NYSE: HOG) reports 5.1% Harley-Davidson ownership on 13G - Stock Titan
Bulldog Harley-Davidson Deploys Revmo AI - Motorcycle & Powersports News
This 111-Year-Old Harley-Davidson Might Be the Ultimate Collectible For Americans - Top Speed
Louisiana Living: Warhawk-Harley Davidson - myarklamiss.com
Harley-Davidson Jumps 5.5% Amid Sector-Wide Rally - AlphaStreet
Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch
Insider Buying: Harley-Davidson (NYSE:HOG) CAO Purchases 7,500 Shares of Stock - marketbeat.com
HARLEY-DAVIDSON, INC. SEC Filing (Aug 13, 2026) - Stock Titan
The Cheapest Harley-Davidson CVO Motorcycle On Sale In 2026 - Top Speed
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Tilley Harley-Davidson to Host 1970s Motorcycle Show - motorcyclepowersportsnews.com
Positive Signal: Artie Starrs Shows Faith, Buying $258K In Harley-Davidson Stock - Benzinga
Harley-Davidson (HOG) President & CEO Artie Starrs Buys 10,000 S - GuruFocus
Insider Buying: Harley-Davidson (NYSE:HOG) CEO Purchases $258,900.00 in Stock - marketbeat.com
Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch
Donald Smith & Co. reports 8.81% Harley-Davidson (HOG) stake - Stock Titan
Sun Harley-Davidson Schedules Grand Reopening of Renovated Showroom - Motorcycle & Powersports News
Bulldog Harley-Davidson Turns Missed Calls Into Booked Business With Revmo AI - PR Newswire
Harley-Davidson CEO highlights Military & First Responders Appreciation Day - KBHB Radio
The Cheapest Harley-Davidson That Still Feels Properly American - topspeed.com
Coffee Memorial Blood Center and Harley Davidson teaming up for blood drive - MyHighPlains.com
Harley-Davidson (NYSE:HOG) Delivers Dividend Quality with Consistency and Solid Fundamentals - ChartMill
Someone Just Tried To Smuggle Harley-Davidsons Into Indonesia - RideApart.com
Harley-Davidson (HOG) CEO Artie Starrs purchases 10,000 shares in open-market trade - Stock Titan
Zacks Research Forecasts Lower Earnings for Harley-Davidson - MarketBeat
Harley-Davidson Inc. stock rises Friday, outperforms market - MarketWatch
RVW Wealth LLC Takes $14.78 Million Position in Harley-Davidson, Inc. $HOG - marketbeat.com
Q3 EPS Estimates for Harley-Davidson Boosted by Analyst - MarketBeat
Harley-Davidson Inc. stock falls Thursday, underperforms market - MarketWatch
Sun Harley-Davidson Celebrates 50 Years of Riding With Birthday Bash, Grand Reopening, Newly Renovated Showroom, and August "Bash Cash" Savings - Yahoo Finance
Sei Investments Co. Purchases 114,441 Shares of Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson (NYSE:HOG) CFO Jonathan Root Sells 1,554 Shares of Stock - MarketBeat
Harley-Davidson Director Nova Buys 40,000 Shares for $983,000. What Does This Say About HOG's Prospects in 2026? - The Motley Fool
Harley-Davidson (NYSE: HOG) CFO trades 1,554 shares under 10b5-1 plan - Stock Titan
Harley-Davidson-controlled electric motorcycle maker LiveWire faces NYSE delisting - bizjournals.com
Pacer Advisors Inc. Has $18.96 Million Stake in Harley-Davidson, Inc. $HOG - MarketBeat
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.40%
0.09%
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