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24.92
0.32%
-0.08
Pre-market:
24.92
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $24.92, with a volume of 1.19M.
It is down -0.32% in the last 24 hours and up +10.36% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$25.00
Open:
$24.73
24h Volume:
1.19M
Relative Volume:
0.50
Market Cap:
$2.79B
Revenue:
$5.55B
Net Income/Loss:
$598.06M
P/E Ratio:
5.6126
EPS:
4.44
Net Cash Flow:
$769.85M
1W Performance:
+8.44%
1M Performance:
+10.36%
6M Performance:
-23.68%
1Y Performance:
-30.93%
1-Day Range:
$24.58
$25.23
1-Week Range:
$22.92
$25.32
52-Week Range:
$20.45
$39.93
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
24.92 | 2.79B | 5.55B | 598.06M | 769.85M | 4.44 |
|
THO
Thor Industries Inc
|
81.51 | 3.93B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
52.16 | 3.01B | 5.44B | 273.50M | 215.00M | 4.02 |
|
DOOO
Brp Inc
|
37.10 | 2.53B | 6.51B | 143.97M | 380.44M | 1.8792 |
|
LCII
Lci Industries
|
89.34 | 2.10B | 3.78B | 130.94M | 358.12M | 5.14 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson's CEO Retains Role Despite Close Board Vote - Finimize
The power struggle at Harley-Davidson has ended with election of the entire company board - Milwaukee Journal Sentinel
Harley Davidson scores victory in board battle aimed at removing CEO - Reuters
Harley-Davidson, Inc. Declares Dividend | HOG Stock News - GuruFocus
The Harley-Davidson Boardroom Coup Has Uttery Failed - RideApart.com
Harley Directors Win Reelection Following Activist Battle - Bloomberg
Harley-Davidson (HOG) Declares $0.18 Quarterly Dividend; 2.9% Yield - StreetInsider
H Partners Obtains Clear Referendum for Change at Harley-Davidson’s 2025 Annual Meeting - Business Wire
Harley-Davidson CEO Barely Survives Overthrow Attempt - Urban Milwaukee
Harley-Davidson, Inc. Declares Cash Dividend for the Second Quarter of 2025, Payable on June 18, 2025 - marketscreener.com
Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting | HOG Stock News - GuruFocus
Harley-Davidson Leaders Survive Proxy Fight - WSJ
Harley-Davidson Shareholders Show Strong Confidence: All 9 Director Nominees Win Unanimous Election - Stock Titan
Dissident shareholders fail to oust Harley-Davidson CEO from board seat - TMJ4 News
Jochen Zeitz survives campaign to oust him from Harley-Davidson board - The Business Journals
Harley-Davidson Reveals Limited-Production Fat Boy Gray Ghost - Roadracing World
Harley-Davidson, MotoGP to Launch New Global Motorcycle Championship in 2026 - Motorcycle & Powersports News
Autistic 5-year-old says getting to know Harley Davidson bikers brought him out of his shell - Upworthy
Another dealer association backs campaign to oust Harley leadership ahead of shareholder vote - Powersports Business
Bowyer Research Urges Harley Davidson Shareholders To Vote Against Election Of Board At AGM, Says SEC Filing - marketscreener.com
Where Harley-Davidson Stands With Analysts - Benzinga
Harley-Davidson (HOG) Price Target Increased by Baird | HOG Stoc - GuruFocus
Schonfeld Strategic Advisors LLC Sells 15,701 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
J. Goldman & Co LP Purchases New Shares in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Free motorcycle lessons at Fresno Harley-Davidson - yourcentralvalley.com
Revved up and ready to learn: Mathews Harley-Davidson in Fresno to host free ride day - thebusinessjournal.com
Everything you need to know as Harley shareholders weigh in on company future - The Business Journals
Crestline Management LP Grows Stock Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
The Discontinued Harley-Davidson Touring Bike We Miss The Most - Top Speed
Who Is The Largest Harley-Davidson Shareholder & When Did The Company Go Public? - MSN
Everything to Know About the Harley-Davidson vs. H Partners Board Room Drama - Motorcycle & Powersports News
What do you think is best for Harley-Davidson? Let us know. - Milwaukee Journal Sentinel
The 90-day pause in China tariffs will save Harley-Davidson millions - Milwaukee Journal Sentinel
Harley-Davidson, Inc. (NYSE:HOG) Shares Acquired by Northern Trust Corp - MarketBeat
Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting - Quantisnow
Harley-Davidson, Inc. (NYSE:HOG) Shares Sold by Algert Global LLC - MarketBeat
Donald Smith & Co's Strategic Moves: Harley-Davidson Inc. Takes Center Stage with 1. ... - Yahoo
Donald Smith & Co's Strategic Moves: Harley-Davidson Inc. Takes Center Stage with 1.08% Portfolio Impact - GuruFocus
Harley-Davidson Benefits From Eased Tariffs In US-China Deal - Finimize
Harley-Davidson Lowers Estimated China Tariff Costs Following Pact With Beijing - marketscreener.com
Milwaukee Gorilla: Wrestling an Old Harley Through the Alabama Thicket - Bike EXIF
Harley-Davidson (HOG) Adjusts 2025 Tariff Cost Projections | HOG Stock News - GuruFocus
Harley-Davidson expects deal involving financial services business to close in Q3BizTimes - BizTimes - Milwaukee Business News
Rep. Jefferson Shreve Sells Harley-Davidson, Inc. (NYSE:HOG) Stock - MarketBeat
Harley-Davidson (HOG) Anticipates Q3 Financial Services Deal Clo - GuruFocus
Harley-Davidson (HOG) Shares Climb After Revised Tariff Estimates | HOG Stock News - GuruFocus
Harley-Davidson Expects Lower Tariff Costs After US-China Trade Accord - marketscreener.com
Harley-Davidson and MotoGP Bringing Bagger Racing to the World - Motorcycle.com
H Partners Provides Information to Shareholders of Harley-Davidson - marketscreener.com
Harley-Davidson Revises Tariff Cost Estimates After Meeting - TipRanks
Harley-Davidson Estimates $30-$55 Mln Cost From China-U.S. Tariffs - marketscreener.com
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.19%
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