25.64

0.39% -0.10

Harley Davidson Inc (HOG)

Overview News Price History Option Chain Financials Why HOG Down? Discussions Forecast Stock Split Dividend History

Harley Davidson Inc stock is traded at $25.64, with a volume of 1.71M. It is down -0.39% in the last 24 hours and up +1.22% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Previous Close:

$25.74

Open:

$26

24h Volume:

1.71M

Relative Volume:

0.55

Market Cap:

$2.70B

Revenue:

$4.32B

Net Income/Loss:

$222.48M

P/E Ratio:

14.55

EPS:

1.7619

Net Cash Flow:

$43.87M

1W Performance:

+4.70%

1M Performance:

+1.22%

6M Performance:

+18.76%

1Y Performance:

+3.26%

1-Day Range:

$25.47

$26.03

1-Week Range:

$24.05

$26.03

52-Week Range:

$17.09

$31.25

Harley Davidson Inc Stock (HOG) Company Profile

Name

Harley Davidson Inc

Sector

Consumer Cyclical (541)

Industry

Recreational Vehicles (14)

Phone

414-343-8553

Address

3700 W JUNEAU AVE, MILWAUKEE, WI

Employee

7,200

Twitter

@harleydavidson

Next Earnings Date

2026-07-29

Latest SEC Filings

HOG's Discussions on Twitter

Compare HOG vs BC, PII, THO, PATK

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HOG Harley Davidson Inc	25.64	2.70B	4.32B	222.48M	43.87M	1.7619
BC Brunswick Corp	82.56	5.36B	5.52B	-135.10M	340.10M	-2.0818
PII Polaris Inc	70.93	4.03B	7.27B	-445.30M	222.10M	-7.8304
THO Thor Industries Inc	77.17	4.02B	9.82B	259.97M	199.65M	4.9615
PATK Patrick Industries Inc	86.70	2.85B	3.94B	136.30M	193.65M	3.8865

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Mar-11-26	Initiated	Wells Fargo	Underweight
Feb-12-26	Reiterated	DA Davidson	Buy
Nov-25-25	Initiated	Loop Capital	Hold
Nov-10-25	Reiterated	DA Davidson	Buy
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Aug-25-25	Reiterated	DA Davidson	Buy
Jan-23-25	Reiterated	Citigroup	Neutral
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Dec-31-24	Reiterated	Robert W. Baird	Neutral
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral
Apr-23-24	Resumed	Morgan Stanley	Overweight
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy
Jul-13-23	Reiterated	UBS	Neutral
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight
Mar-15-23	Upgrade	Jefferies	Underperform → Hold
Nov-15-22	Initiated	Jefferies	Underperform
Oct-24-22	Initiated	Citigroup	Neutral
Oct-14-22	Reiterated	DA Davidson	Neutral
Jul-20-22	Reiterated	BofA Securities	Buy
Jul-01-22	Initiated	DA Davidson	Neutral
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Apr-14-21	Initiated	BofA Securities	Buy
Apr-09-21	Upgrade	Northcoast	Neutral → Buy
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral
Oct-28-20	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Jul-16-20	Upgrade	Wedbush	Neutral → Outperform
Jul-15-20	Upgrade	UBS	Neutral → Buy
Jul-14-20	Upgrade	BMO Capital Markets	Market Perform → Outperform
Jul-10-20	Upgrade	RBC Capital Mkts	Underperform → Sector Perform
Jul-09-20	Upgrade	Northcoast	Neutral → Buy
Jul-06-20	Initiated	Citigroup	Buy
Jun-25-20	Upgrade	Wolfe Research	Peer Perform → Outperform
Jun-09-20	Reiterated	Wedbush	Neutral
May-05-20	Upgrade	Argus	Hold → Buy
Apr-06-20	Downgrade	Argus	Buy → Hold
Mar-16-20	Downgrade	RBC Capital Mkts	Sector Perform → Underperform
Jan-29-20	Upgrade	KeyBanc Capital Markets	Underweight → Sector Weight
Nov-04-19	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight
Oct-09-19	Reiterated	Wedbush	Neutral
Apr-24-19	Downgrade	Goldman	Neutral → Sell
Apr-08-19	Downgrade	Wells Fargo	Outperform → Market Perform
Oct-19-18	Downgrade	BMO Capital Markets	Outperform → Market Perform

View All

Harley Davidson Inc Stock (HOG) Latest News

Jun 12, 2026

'Snap Removal' Can't Save Harley-Davidson From State Court - Law360

Jun 12, 2026

Harley-Davidson (HOG) and Indian Motorcycle Intensify Rivalry Am - GuruFocus

Jun 12, 2026

Harley-Davidson vs. Indian: A century of trash talk turns into a corporate slugfest (HOG:NYSE) - Seeking Alpha

Jun 12, 2026

Harley's Stock Has Only Risen Since Indian Motorcycle's Attack Ad Campaign - RideApart.com

Jun 12, 2026

A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson - WSJ

Jun 12, 2026

Harley-Davidson Revives Iconic Super Glide motorcycle in Celebration of America’s 250th Anniversary - Motor Sports Newswire

Jun 12, 2026

Jun 11, 2026

Exchange a worn American flag for new one at Pikes Peak Harley-Davidson June 13 - FOX21 News Colorado

Jun 11, 2026

Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch

Jun 11, 2026

Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being 'from a pizza company' - New York Post

Jun 11, 2026

2026 Harley-Davidson Super Glide ReviewFirst Ride - Yahoo Autos

Jun 11, 2026

Harley-Davidson’s Don Draper-Like Response to a Wild Moto Controversy Gets Down to Business - Yahoo Autos

Jun 11, 2026

2026 Harley-Davidson Super Glide Review Gallery - Motorcycle.com

Jun 11, 2026

Father’s Day at Barb’s Harley Davidson - PHL17.com

Jun 11, 2026

Harley-Davidson returning production back to Pennsylvania - Pennsylvania Business Report -

Jun 11, 2026