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25.27
0.76%
-0.2467
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $25.27, with a volume of 546.52K.
It is down -0.76% in the last 24 hours and down -7.87% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$25.52
Open:
$25.63
24h Volume:
546.52K
Relative Volume:
0.24
Market Cap:
$2.63B
Revenue:
$4.32B
Net Income/Loss:
$222.48M
P/E Ratio:
14.34
EPS:
1.7619
Net Cash Flow:
$43.87M
1W Performance:
-2.33%
1M Performance:
-7.87%
6M Performance:
+37.13%
1Y Performance:
-9.90%
1-Day Range:
$25.20
$25.71
1-Week Range:
$25.14
$27.00
52-Week Range:
$17.09
$29.22
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PII, PATK
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
25.26 | 2.66B | 4.32B | 222.48M | 43.87M | 1.7619 |
BC
Brunswick Corp
|
66.36 | 4.29B | 5.52B | -135.10M | 340.10M | -2.0818 |
THO
Thor Industries Inc
|
70.93 | 3.66B | 9.82B | 259.97M | 199.65M | 4.9615 |
PII
Polaris Inc
|
52.27 | 2.98B | 7.27B | -445.30M | 222.10M | -7.8304 |
PATK
Patrick Industries Inc
|
67.36 | 2.18B | 3.94B | 136.30M | 193.65M | 3.8865 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Jul-20-26 | Upgrade | Loop Capital | Hold → Buy |
| May-19-26 | Reiterated | Morgan Stanley | Underweight |
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson Inc. stock falls Thursday, underperforms market - MarketWatch
MicroMania Midget Wresting at Battle Born Harley-Davidson! On Sale Now! - Carson Now
Bank of America Corp DE Makes New $45.06 Million Investment in Harley-Davidson, Inc. $HOG - MarketBeat
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag - WSJ
Harley-Davidson Inc. stock rises Monday, still underperforms market - MarketWatch
Harley-Davidson is again caught in tariff dispute - Gettysburg Connection
This Is The Oldest Harley-Davidson Dealership In The World - RideApart.com
The Motorcycle That Proves Heritage Still Matters - Top Speed
Watch 2026 Harley-Davidson Bagger World Cup: Spielberg: Qualifying - Disney Plus
How do you see AI reshaping your industry over the next 3 years? - The Business Journals
WINTON GROUP Ltd Decreases Stake in Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of "Hold" from Analysts - MarketBeat
Harley-Davidson adds camouflage gear for riders and hunters - Stock Titan
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION - Nasdaq
New Haven police win Harley-Davidson in national Sept. 11 tribute drawing - Greenwich Time
New Haven police win Harley-Davidson in Sept. 11 tribute giveaway - New Haven Register
Engineers Gate Manager LP Boosts Stock Position in Harley-Davidson, Inc. $HOG - MarketBeat
Las Vegas police, Harley-Davidson team up to offer free motorcycle safety training - ktnv.com
Red Rock Harley-Davidson hosts free safety event for new, experienced riders - KSNV
Is Harley-Davidson Inc (HOG) Overvalued After 3.4% Rally? GF Val - GuruFocus
Harley-Davidson Inc. stock rises Friday, outperforms market - MarketWatch
Harley-Davidson Joins Powersports Section at 2026 SEMA Show - Motorcycle & Powersports News
VIRGINIA RETIREMENT SYSTEMS ET Al Buys Shares of 117,700 Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch
Bore & Stoke Breakout: BTS with Harley-Davidson’s Factory Bagger Team - Motorcycle.com
The Japanese Cruiser That Forced Harley To Kill Its Own 500cc V-Twin - HotCars
The Most Beginner-Friendly Harley-Davidson You Can Buy In 2026 - Top Speed
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Harley-Davidson Repeats as Mission AFT SuperTwins Manufacturer Champion - Motor Sports Newswire
Flat Out Friday, Presented by Harley-Davidson & Midwest Motorcycle Lawyers™, Races Back Into Fiserv Forum on Feb. 19 - Urban Milwaukee
Harley-Davidson rider dead after crash into cart pulled by bicyclist riding wrong way - kmph.com
Harley-Davidson Inc. stock falls Tuesday, underperforms market - MarketWatch
10 Legendary Harley-Davidson Engines That Refuse To Die - Top Speed
This 175-HP American Cruiser Is Coming For Every Harley-Davidson On The Road - HotCars
The Harley-Davidson That Quietly Became A Modern Icon - Top Speed
Allianz Asset Management GmbH Purchases 282,651 Shares of Polaris Inc. $PII - MarketBeat
The 6-Year-Old Harley-Davidson Bagger You Should Buy Used - Top Speed
Why Harley And Indian Riders Over 60 Refuse To Trade Their 900-Pound Baggers For A Gold Wing - Top Speed
Wellington Management Group LLP Grows Position in Polaris Inc. $PII - MarketBeat
Milwaukee hosts Harley-Davidson 'The Ride Home' event - WISN
10 Cruisers That You Should Buy Used - Top Speed
The Most Value-For-Money Harley-Davidson CVO In 2026 - Top Speed
The Old-School Harley-Davidson Cruiser That’s Still In Production After 30 Years - Top Speed
Harley-Davidson Once Made A Superbike - HotCars
Legal & General Group Plc Makes New Investment in Harley-Davidson, Inc. $HOG - MarketBeat
Jupiter Topco LLC Takes Position in Harley-Davidson, Inc. $HOG - MarketBeat
The Harley That Made Hardcore Japanese Sportbike Riders Bow Down - Top Speed
Harley-Davidson dealership cites economic pressures in announcing decision to close after 47 years in Muncie - WTHR
Harley-Davidson Inc. (HOG) Key Financial Ratios – Valuation, Profitability & More - Value Research
Man killed after Harley-Davidson motorcycle crashes into multiple vehicles - Yahoo
Harley-Davidson, Inc. (NYSE:HOG) Announces Quarterly Dividend of $0.19 - MarketBeat
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.14%
0.33%
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