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Harley Davidson IncHOG
$34.593.81%1.27
After Hours: 34.70+0.11 +0.32%

Harley Davidson Inc (HOG)

Date: 2026-11-04 16:00O: 34.00H: 34.71L: 33.99C: 34.59Vol: 2.354M
Harley Davidson Inc stock is traded at $34.59, with a volume of 2,353,764. It is up +3.81% in the last 24 hours and up +40.90% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Previous Close:
$33.32
Open:
$34.00
24h Volume:
2,353,764
Relative Volume:
0.80
Market Cap:
$3.60B
Revenue:
$4.32B
Net Income/Loss:
$222.48M
P/E Ratio:
19.63
EPS:
$1.76
Net Cash Flow:
$43.87M
1W Performance:
+17.17%
1M Performance:
+40.90%
6M Performance:
+49.03%
1Y Performance:
+36.40%
1-Day Range:
$33.99$34.71
1-Week Range:
$29.13$34.71
52-Week Range:
$17.09$34.71

Harley Davidson Inc Stock (HOG) Company Profile

Name
Harley Davidson Inc
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI, USA
Employee
5,500
Next Earnings Date
null
Latest SEC Filings
SEC
HOG's Discussions on X
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Market Cap

 

Revenue

 

Net Income

 

Cash Flow

 

EPS

 

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

DateActionAnalystRating Change
Oct-05-26UpgradeCitigroupNeutral → Buy
Jul-20-26UpgradeLoop CapitalHold → Buy
May-19-26ReiteratedMorgan StanleyUnderweight
Mar-11-26InitiatedWells FargoUnderweight

Harley Davidson Inc Stock (HOG) Financials Data

PeriodTrendFY 2025FY 2024FY 2023FY 2022FY 2021
Period End Date2025-12-312024-12-312023-12-312022-12-312021-12-31
Revenue USD (M)4,473.185,186.805,836.485,755.135,336.31
Cost of revenue USD (M)2,741.823,005.943,322.313,403.733,243.29
Gross profit USD (M)--2,514.172,351.402,093.02
Research and development USD (M)--159.30158.60175.10
Operating expenses USD (M)4,086.544,770.181,735.091,442.121,269.58
Operating income USD (M)386.64416.63779.08909.28823.44
Income before tax USD (M)458.73517.14866.88931.23819.24
Income tax expense USD (M)129.5871.96171.83192.02169.21
Net income USD (M)329.15445.18695.05739.21650.02
Basic EPS USD/shares2.823.464.965.014.23
Diluted EPS USD/shares2.783.444.874.964.19
Basic weighted shares shares (M)120.07131.45142.38148.01153.75
Diluted weighted shares shares (M)121.26132.29145.10149.35154.98
Selling, general and administrative USD (M)1,147.481,145.241,175.551,079.881,048.17

Harley Davidson Inc Stock (HOG) Insider Trading

  • Root Jonathan ROct 01 '26
    CFO and CCO
    Transaction
    Sale
    Cost
    $24.43
    #Shares
    1,559
    Value ($)
    38,086
    #Shares Total
    24,733
  • NOVA DANIEL JSep 24 '26
    Director
    Transaction
    Option Exercise
    Cost
    $0.00
    #Shares
    5,168
    Value ($)
    0
    #Shares Total
    52,773
  • Root Jonathan RSep 01 '26
    Officer
    Transaction
    Proposed Sale
    Cost
    $27.46
    #Shares
    3,113
    Value ($)
    85,483
    #Shares Total
    0
  • Root Jonathan RSep 01 '26
    CFO and CCO
    Transaction
    Sale
    Cost
    $27.46
    #Shares
    1,554
    Value ($)
    42,673
    #Shares Total
    26,292
  • Krause Paul JAug 13 '26
    Former Affiliate
    Transaction
    Proposed Sale
    Cost
    $26.85
    #Shares
    3,750
    Value ($)
    100,687
    #Shares Total
    0
  • Littleton GayleAug 11 '26
    CLO, CCO, CAO & Corp Sec
    Transaction
    Buy
    Cost
    $26.38
    #Shares
    7,500
    Value ($)
    197,850
    #Shares Total
    7,500
  • Starrs ArtieAug 10 '26
    President & CEO
    Transaction
    Buy
    Cost
    $25.89
    #Shares
    10,000
    Value ($)
    258,941
    #Shares Total
    25,000
  • Root Jonathan RAug 03 '26
    Officer
    Transaction
    Proposed Sale
    Cost
    $24.88
    #Shares
    1,554
    Value ($)
    38,664
    #Shares Total
    0
  • Root Jonathan RAug 03 '26
    CFO and CCO
    Transaction
    Sale
    Cost
    $24.88
    #Shares
    1,554
    Value ($)
    38,664
    #Shares Total
    27,846
  • NOVA DANIEL JJul 31 '26
    Director
    Transaction
    Buy
    Cost
    $24.57
    #Shares
    40,000
    Value ($)
    982,700
    #Shares Total
    47,605
Insider TradingRelationshipDateTransactionCost#SharesValue ($)#Shares Total
Root Jonathan RCFO and CCOOct 01 '26Sale$24.431,55938,08624,733
NOVA DANIEL JDirectorSep 24 '26Option Exercise$0.005,168052,773
Root Jonathan ROfficerSep 01 '26Proposed Sale$27.463,11385,4830
Root Jonathan RCFO and CCOSep 01 '26Sale$27.461,55442,67326,292
Krause Paul JFormer AffiliateAug 13 '26Proposed Sale$26.853,750100,6870
Littleton GayleCLO, CCO, CAO & Corp SecAug 11 '26Buy$26.387,500197,8507,500
Starrs ArtiePresident & CEOAug 10 '26Buy$25.8910,000258,94125,000
Root Jonathan ROfficerAug 03 '26Proposed Sale$24.881,55438,6640
Root Jonathan RCFO and CCOAug 03 '26Sale$24.881,55438,66427,846
NOVA DANIEL JDirectorJul 31 '26Buy$24.5740,000982,70047,605

Harley Davidson Inc Stock (HOG) Latest News

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