26.60

1.24% -0.33

Harley Davidson Inc (HOG)

Overview News Price History Option Chain Financials Why HOG Down? Discussions Forecast Stock Split Dividend History

Harley Davidson Inc stock is traded at $26.60, with a volume of 423.98K. It is down -1.24% in the last 24 hours and down -14.15% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

Previous Close:

$26.93

Open:

$26.89

24h Volume:

423.98K

Relative Volume:

0.22

Market Cap:

$3.23B

Revenue:

$4.79B

Net Income/Loss:

$353.52M

P/E Ratio:

9.9254

EPS:

2.68

Net Cash Flow:

$921.19M

1W Performance:

-5.76%

1M Performance:

-14.15%

6M Performance:

+12.31%

1Y Performance:

-21.69%

1-Day Range:

$26.32

$26.94

1-Week Range:

$26.32

$28.88

52-Week Range:

$20.45

$36.94

Harley Davidson Inc Stock (HOG) Company Profile

Name

Harley Davidson Inc

Sector

Consumer Cyclical (576)

Industry

Recreational Vehicles (15)

Phone

414-343-8553

Address

3700 W JUNEAU AVE, MILWAUKEE, WI

Employee

5,900

Twitter

@harleydavidson

Next Earnings Date

2024-10-24

Latest SEC Filings

HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HOG Harley Davidson Inc	26.58	3.27B	4.79B	353.52M	921.19M	2.68
THO Thor Industries Inc	102.90	5.52B	9.69B	209.91M	389.92M	3.91
BC Brunswick Corp	62.71	4.16B	5.09B	82.30M	406.30M	1.21
PII Polaris Inc	63.50	3.62B	6.97B	40.20M	168.90M	0.72
DOOO Brp Inc	67.36	4.90B	5.74B	-149.24M	227.43M	-2.024

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Aug-25-25	Reiterated	DA Davidson	Buy
Jan-23-25	Reiterated	Citigroup	Neutral
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Dec-31-24	Reiterated	Robert W. Baird	Neutral
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral
Apr-23-24	Resumed	Morgan Stanley	Overweight
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy
Jul-13-23	Reiterated	UBS	Neutral
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight
Mar-15-23	Upgrade	Jefferies	Underperform → Hold
Nov-15-22	Initiated	Jefferies	Underperform
Oct-24-22	Initiated	Citigroup	Neutral
Oct-14-22	Reiterated	DA Davidson	Neutral
Jul-20-22	Reiterated	BofA Securities	Buy
Jul-01-22	Initiated	DA Davidson	Neutral
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Apr-14-21	Initiated	BofA Securities	Buy
Apr-09-21	Upgrade	Northcoast	Neutral → Buy
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral
Oct-28-20	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Jul-16-20	Upgrade	Wedbush	Neutral → Outperform
Jul-15-20	Upgrade	UBS	Neutral → Buy
Jul-14-20	Upgrade	BMO Capital Markets	Market Perform → Outperform
Jul-10-20	Upgrade	RBC Capital Mkts	Underperform → Sector Perform
Jul-09-20	Upgrade	Northcoast	Neutral → Buy
Jul-06-20	Initiated	Citigroup	Buy
Jun-25-20	Upgrade	Wolfe Research	Peer Perform → Outperform
Jun-09-20	Reiterated	Wedbush	Neutral
May-05-20	Upgrade	Argus	Hold → Buy
Apr-06-20	Downgrade	Argus	Buy → Hold
Mar-16-20	Downgrade	RBC Capital Mkts	Sector Perform → Underperform
Jan-29-20	Upgrade	KeyBanc Capital Markets	Underweight → Sector Weight
Nov-04-19	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight
Oct-09-19	Reiterated	Wedbush	Neutral
Apr-24-19	Downgrade	Goldman	Neutral → Sell
Apr-08-19	Downgrade	Wells Fargo	Outperform → Market Perform
Oct-19-18	Downgrade	BMO Capital Markets	Outperform → Market Perform

View All

Harley Davidson Inc Stock (HOG) Latest News

06:53 AM

What downside risks could hit Harley Davidson Inc. (HAR) stockBull Run & Technical Confirmation Trade Alerts - newser.com

06:53 AM

06:13 AM

Can a trend reversal in Harley Davidson Inc. lead to recovery2025 Year in Review & Fast Entry and Exit Trade Plans - newser.com

06:13 AM

03:48 AM

Harley-Davidson (NYSE:HOG) Raised to Hold (C-) at Weiss Ratings - MarketBeat

03:48 AM

Oct 08, 2025

Restored 1942 Harley-Davidson WLA motorcycle on display in Iowa - WHO13.com

Oct 08, 2025

Freedom Harley-Davidson Sold to Towers Dealership Group - Motorcycle & Powersports News

Oct 08, 2025

12 Harley-Davidson Motorcycle Products – Air Cleaners, Swingarms, Clothing, Brakes and More - Hot Bike Magazine

Oct 08, 2025

Oct 07, 2025

Horsepower, Inc.’s Harley-Davidson M8 FXLRST Exhaust - Hot Bike Magazine

Oct 07, 2025

Harley-Davidson's Dealers Are Supposedly "Optimistic" About New Pizza-Guy CEO - RideApart.com

Oct 07, 2025

A Fresh Look at Harley-Davidson (HOG) Valuation Following Recent Share Price Recovery - Sahm

Oct 07, 2025

Oct 06, 2025

Harley-Davidson (NYSE:HOG) Stock Price Down 4.6%Time to Sell? - MarketBeat

Oct 06, 2025

Is Harley Davidson Inc. (HAR) stock testing key supportJuly 2025 Action & High Accuracy Trade Signal Alerts - newser.com

Oct 06, 2025

Will Harley Davidson Inc. stock profit from AI boomLong Setup & Community Trade Idea Sharing - newser.com

Oct 06, 2025

Can Harley Davidson Inc. (HAR) stock hold up in economic slowdownPortfolio Performance Summary & AI Driven Price Forecasts - newser.com

Oct 06, 2025

Will Harley Davidson Inc. stock hit analyst forecastsGap Down & Free Real-Time Volume Trigger Notifications - newser.com

Oct 06, 2025

Oct 05, 2025

Should you hold or exit Harley Davidson Inc. nowTrade Ideas & Fast Exit and Entry Strategy Plans - newser.com

Oct 05, 2025

Why Harley Davidson Inc. stock is a must watch in 2025Wall Street Watch & Safe Capital Growth Tips - newser.com

Oct 05, 2025

Will Harley Davidson Inc. (HAR) stock return to pre crash levelsGold Moves & Free AI Powered Buy and Sell Recommendations - newser.com

Oct 05, 2025

Is it too late to sell Harley Davidson Inc.CPI Data & Fast Moving Trade Plans - newser.com

Oct 05, 2025

Oct 04, 2025

Harley-Davidson: Strategic Actions Create Exit Opportunity (Rating Downgrade) - Seeking Alpha

Oct 04, 2025

Harley-Davidson rider critically hurt after crash in Wadsworth, Illinois, sheriffs say - CBS News

Oct 04, 2025

The Most Aggressive-Looking Harley-Davidson V-Twin Cruiser In 2025 - Top Speed

Oct 04, 2025

UBS Group Forecasts Strong Price Appreciation for Harley-Davidson (NYSE:HOG) Stock - MarketBeat

Oct 04, 2025