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22.27
3.01%
-0.69
After Hours:
22.40
0.13
+0.58%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $22.27, with a volume of 4.01M.
It is down -3.01% in the last 24 hours and down -16.53% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$22.96
Open:
$22.95
24h Volume:
4.01M
Relative Volume:
2.31
Market Cap:
$2.71B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
8.3097
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-10.24%
1M Performance:
-16.53%
6M Performance:
-14.15%
1Y Performance:
-31.46%
1-Day Range:
$22.17
$23.39
1-Week Range:
$22.17
$24.86
52-Week Range:
$20.45
$35.21
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
22.27 | 2.71B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
96.03 | 5.14B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
59.34 | 3.95B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PII
Polaris Inc
|
59.83 | 3.50B | 6.97B | 40.20M | 168.90M | 0.72 |
|
LCII
Lci Industries
|
106.38 | 2.58B | 3.87B | 152.23M | 297.16M | 6.0017 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Morgan Stanley Cuts Harley-Davidson (NYSE:HOG) Price Target to $21.00 - MarketBeat
FY2026 EPS Estimates for Harley-Davidson Reduced by Analyst - MarketBeat
Will Harley Davidson Inc. stock outperform value peers2025 Market Sentiment & Free Technical Confirmation Trade Alerts - newser.com
Is Harley Davidson Inc. (HAR) stock testing key supportJuly 2025 Recap & Technical Buy Zone Confirmations - newser.com
How Harley Davidson Inc. stock behaves in tightening cyclesTrade Analysis Summary & AI Enhanced Market Trend Forecasts - newser.com
How Harley Davidson Inc. (HAR) stock compares with tech leadersWeekly Gains Report & Reliable Intraday Trade Plans - newser.com
How Harley Davidson Inc. (HAR) stock valuation compares with sectorEarnings Recap Report & Long-Term Safe Investment Ideas - newser.com
How dovish Fed policy supports Harley Davidson Inc. stockInsider Buying & Breakout Confirmation Trade Signals - newser.com
Is Harley Davidson Inc. (HAR) stock a buy before new product rollout2025 Big Picture & Long-Term Capital Growth Ideas - newser.com
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Can Harley Davidson Inc. (HAR) stock retain market dominanceMarket Risk Report & Short-Term High Return Ideas - newser.com
Can Harley Davidson Inc. (HAR) stock withstand sector downturnsRate Cut & Weekly High Potential Stock Alerts - newser.com
Why Harley Davidson Inc. (HAR) stock attracts wealthy investorsProduct Launch & Safe Entry Trade Signal Reports - newser.com
Can Harley Davidson Inc. (HAR) stock test all time highsWeekly Stock Recap & Weekly High Return Forecasts - newser.com
Harley-Davidson, Inc. (HOG) Stock Forecasts - Yahoo Finance
Local Harley-Davidson dealerships offer 'free perk' this month — how to keep your HOG happy when the temps drop - The US Sun
Harley-Davidson, Inc. $HOG Shares Sold by LSV Asset Management - MarketBeat
Ontario Teachers Pension Plan Board Makes New $792,000 Investment in Harley-Davidson, Inc. $HOG - MarketBeat
Comparing Harley Davidson Inc. in custom built stock radarsJuly 2025 Drop Watch & Intraday High Probability Alerts - newser.com
Dale’s Wheels Through Time Museum to raffle a 1939 Harley-Davidson Knucklehead - The Mountaineer
Why Harley Davidson Inc. stock is trending among retail tradersJuly 2025 Retail & Accurate Trade Setup Notifications - newser.com
Sun Harley-Davidson Partners With Excalibur Outreach & the Chicano Pride Ride to Host Annual Thanksgiving Giveaway for Families in Need - PR Newswire
Will Harley Davidson Inc. (HAR) stock beat value stocks2025 Volatility Report & Weekly High Return Opportunities - newser.com
Will Harley Davidson Inc. bounce back from current supportEarnings Recap Summary & High Conviction Buy Zone Alerts - newser.com
Long term hold vs stop loss in Harley Davidson Inc.Weekly Risk Summary & Safe Entry Momentum Stock Tips - newser.com
RSI Alert: Harley-Davidson Now Oversold - Nasdaq
Harley-Davidson Financial Services, Inc. announces launch of tender offers for any and all of its outstanding 6.500% medium-term notes due 2028 and 5.950% medium-term notes due 2029 - MarketScreener
Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029 - PR Newswire
Harley-Davidson (HOG): Revisiting Valuation as Investor Sentiment Weakens - Yahoo Finance
Local military members honored at Myrtle Beach Harley-Davidson veterans celebration - WBTW
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.30%
0.55%
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