24.91
price down icon3.30%   -0.85
after-market After Hours: 25.27 0.36 +1.45%
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Harley Davidson Inc stock is traded at $24.91, with a volume of 2.55M. It is down -3.30% in the last 24 hours and down -5.89% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$25.76
Open:
$25.98
24h Volume:
2.55M
Relative Volume:
1.41
Market Cap:
$3.10B
Revenue:
$5.55B
Net Income/Loss:
$598.06M
P/E Ratio:
5.6104
EPS:
4.44
Net Cash Flow:
$769.85M
1W Performance:
-5.93%
1M Performance:
-5.89%
6M Performance:
-33.16%
1Y Performance:
-31.45%
1-Day Range:
Value
$24.70
$26.25
1-Week Range:
Value
$24.70
$26.98
52-Week Range:
Value
$24.70
$44.16

Harley Davidson Inc Stock (HOG) Company Profile

Name
Name
Harley Davidson Inc
Name
Phone
414-343-8553
Name
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Name
Employee
5,900
Name
Twitter
@harleydavidson
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Recreational Vehicles icon
HOG
Harley Davidson Inc
24.91 3.10B 5.55B 598.06M 769.85M 4.44
Recreational Vehicles icon
THO
Thor Industries Inc
99.71 5.32B 9.69B 209.91M 389.92M 3.91
Recreational Vehicles icon
BC
Brunswick Corp
59.01 3.89B 5.44B 273.50M 215.00M 4.02
Recreational Vehicles icon
DOOO
Brp Inc
38.10 3.73B 6.51B 143.97M 380.44M 1.8792
Recreational Vehicles icon
LCII
Lci Industries
101.95 2.60B 3.78B 130.94M 358.12M 5.14

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date Action Analyst Rating Change
Jan-23-25 Reiterated Citigroup Neutral
Jan-21-25 Downgrade Morgan Stanley Overweight → Equal-Weight
Dec-31-24 Reiterated Robert W. Baird Neutral
Oct-02-24 Downgrade Robert W. Baird Outperform → Neutral
Apr-23-24 Resumed Morgan Stanley Overweight
Jul-21-23 Upgrade DA Davidson Neutral → Buy
Jul-13-23 Reiterated UBS Neutral
Apr-19-23 Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Mar-15-23 Upgrade Jefferies Underperform → Hold
Nov-15-22 Initiated Jefferies Underperform
Oct-24-22 Initiated Citigroup Neutral
Oct-14-22 Reiterated DA Davidson Neutral
Jul-20-22 Reiterated BofA Securities Buy
Jul-01-22 Initiated DA Davidson Neutral
Feb-01-22 Upgrade Morgan Stanley Underweight → Equal-Weight
Jul-27-21 Downgrade Edward Jones Hold → Sell
Apr-23-21 Downgrade Morgan Stanley Equal-Weight → Underweight
Apr-14-21 Initiated BofA Securities Buy
Apr-09-21 Upgrade Northcoast Neutral → Buy
Mar-31-21 Upgrade Robert W. Baird Neutral → Outperform
Jan-29-21 Downgrade Northcoast Buy → Neutral
Jan-19-21 Reiterated Citigroup Buy
Nov-30-20 Resumed William Blair Mkt Perform
Nov-02-20 Downgrade UBS Buy → Neutral
Oct-28-20 Downgrade Morgan Stanley Overweight → Equal-Weight
Jul-16-20 Upgrade Wedbush Neutral → Outperform
Jul-15-20 Upgrade UBS Neutral → Buy
Jul-14-20 Upgrade BMO Capital Markets Market Perform → Outperform
Jul-10-20 Upgrade RBC Capital Mkts Underperform → Sector Perform
Jul-09-20 Upgrade Northcoast Neutral → Buy
Jul-06-20 Initiated Citigroup Buy
Jun-25-20 Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20 Reiterated Wedbush Neutral
May-05-20 Upgrade Argus Hold → Buy
Apr-06-20 Downgrade Argus Buy → Hold
Mar-16-20 Downgrade RBC Capital Mkts Sector Perform → Underperform
Jan-29-20 Upgrade KeyBanc Capital Markets Underweight → Sector Weight
Nov-04-19 Downgrade KeyBanc Capital Markets Sector Weight → Underweight
Oct-09-19 Reiterated Wedbush Neutral
Apr-24-19 Downgrade Goldman Neutral → Sell
Apr-08-19 Downgrade Wells Fargo Outperform → Market Perform
Oct-19-18 Downgrade BMO Capital Markets Outperform → Market Perform
View All

Harley Davidson Inc Stock (HOG) Latest News

pulisher
05:25 AM

Harley-Davidson Inc. stock falls Monday, underperforms market - MarketWatch

05:25 AM
pulisher
01:41 AM

Harley-Davidson stock hits 52-week low at $25.24 By Investing.com - Investing.com South Africa

01:41 AM
pulisher
Mar 02, 2025

Illinois Municipal Retirement Fund Has $3 Million Stock Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 02, 2025
pulisher
Feb 28, 2025

The Cheapest Harley-Davidson With A Quickshifter - TopSpeed

Feb 28, 2025
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Feb 28, 2025

HOGS Segment -February 28, 2025 at 01:12 pm EST - Marketscreener.com

Feb 28, 2025
pulisher
Feb 28, 2025

Harley-Davidson Just Looped In A MotoGP Veteran To Beat Indian - TopSpeed

Feb 28, 2025
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Feb 28, 2025

Harley-Davidson Q1 EPS Estimate Lowered by Zacks Research - MarketBeat

Feb 28, 2025
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Feb 28, 2025

2 Stocks to Avoid in 2025 - The Motley Fool

Feb 28, 2025
pulisher
Feb 28, 2025

Advisor OS LLC Invests $361,000 in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 28, 2025
pulisher
Feb 28, 2025

Decoding Harley-Davidson Inc (HOG): A Strategic SWOT Insight - GuruFocus.com

Feb 28, 2025
pulisher
Feb 27, 2025

Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference - Quantisnow

Feb 27, 2025
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Feb 27, 2025

Popular Harley-Davidson dealership moving to location with 'better layout'but it won't be open for months - The US Sun

Feb 27, 2025
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Feb 27, 2025

Rhumbline Advisers Has $10.22 Million Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 27, 2025
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Feb 26, 2025

State of New Jersey Common Pension Fund D Increases Stock Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 26, 2025
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Feb 26, 2025

HARLEY-DAVIDSON, INC. SEC 10-K Report - TradingView

Feb 26, 2025
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Feb 26, 2025

Skylands Capital LLC Invests $726,000 in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 26, 2025
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Feb 25, 2025

Harley-Davidson riders can pick bike seats & favor option that 'feels awesome' - The US Sun

Feb 25, 2025
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Feb 25, 2025

New York State Teachers Retirement System Sells 19,387 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 25, 2025
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Feb 24, 2025

Room to cruise: Harley-Davidson dealership will move from Portland to Gorham - Mainebiz

Feb 24, 2025
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Feb 24, 2025

10 Reasons Why We Will Miss The Cheapest Harley-Davidson Softail - TopSpeed

Feb 24, 2025
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Feb 24, 2025

Harley-Davidson quietly axes 2024 model in favor of newer bikes as riders slam 'ugly' replacement - The US Sun

Feb 24, 2025
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Feb 24, 2025

IMG Licensing Announces Global Licensing Partnership with Harley-Davidson - License Global

Feb 24, 2025
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Feb 24, 2025

An Iconic Harley-Davidson Is Making A Comeback To Sweep You Off Your Feet - TopSpeed

Feb 24, 2025
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Feb 24, 2025

Zacks Research Boosts Earnings Estimates for Harley-Davidson - MarketBeat

Feb 24, 2025
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Feb 24, 2025

Hussman Strategic Advisors Inc. Purchases New Stake in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 24, 2025
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Feb 23, 2025

1950s Harley-Davidson found in abandoned storage unit - Supercar Blondie

Feb 23, 2025
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Feb 23, 2025

Here's What We Like About Harley-Davidson's (NYSE:HOG) Upcoming Dividend - Simply Wall St

Feb 23, 2025
pulisher
Feb 23, 2025

Should You Buy Harley-Davidson, Inc. (NYSE:HOG) For Its Upcoming Dividend? - Yahoo Finance UK

Feb 23, 2025
pulisher
Feb 23, 2025

Harley-Davidson’s stock rallies after earnings beat, big buyback plans - MSN

Feb 23, 2025
pulisher
Feb 23, 2025

Harley-Davidson, Inc. (NYSE:HOG) Receives $34.57 Average Price Target from Analysts - MarketBeat

Feb 23, 2025
pulisher
Feb 23, 2025

Luke Christopher Mansfield Sells 3,400 Shares of Harley-Davidson, Inc. (NYSE:HOG) Stock - MarketBeat

Feb 23, 2025
pulisher
Feb 22, 2025

The Only Harley-Davidson That Evel Knievel Trusted For Stunt Jumps - HotCars

Feb 22, 2025
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Feb 22, 2025

Vontobel Holding Ltd. Increases Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 22, 2025
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Feb 21, 2025

Harley-Davidson (NYSE:HOG) Stock Unloaded Rep. Tim Moore - MarketBeat

Feb 21, 2025
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Feb 21, 2025

Harley-Davidson dealership opens in US state & quickly makes history with first bike sale as fans applaud shop’s change - NewsBreak

Feb 21, 2025
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Feb 21, 2025

Harley-Davidson dealership opens in US state & quickly makes history with first bike sale as fans applaud... - The US Sun

Feb 21, 2025
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Feb 21, 2025

Heritage on Wheels: Mark Smith Grows Harley-Davidson Presence by Leaning Into the Past - Fort Worth Inc.

Feb 21, 2025
pulisher
Feb 21, 2025

Rep. Tim Moore Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 21, 2025
pulisher
Feb 21, 2025

Harley-Davidson (NYSE:HOG) Price Target Cut to $28.00 by Analysts at UBS Group - MarketBeat

Feb 21, 2025
pulisher
Feb 21, 2025

Rep. Tim Moore Sells Harley-Davidson, Inc. (NYSE:HOG) Shares - MarketBeat

Feb 21, 2025
pulisher
Feb 20, 2025

Rep. Tim Moore Purchases Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Feb 20, 2025
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Feb 20, 2025

Harley-Davidson (NYSE:HOG) Shares Acquired Rep. Tim Moore - MarketBeat

Feb 20, 2025
pulisher
Feb 20, 2025

Great River Harley-Davidson’s Service Team Ranked 13th in the CountryFOX 25/48 - FOX 25/48 - WiProud.com

Feb 20, 2025
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Feb 20, 2025

Expert Outlook: Harley-Davidson Through The Eyes Of 7 Analysts - Benzinga

Feb 20, 2025
pulisher
Feb 20, 2025

Harley-Davidson (NYSE:HOG) Stock Acquired Rep. Tim Moore - MarketBeat

Feb 20, 2025
pulisher
Feb 20, 2025

Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's - Simply Wall St

Feb 20, 2025

Harley Davidson Inc Stock (HOG) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$101.95
price down icon 1.80%
$38.10
price down icon 3.91%
recreational_vehicles PII
$42.75
price down icon 4.83%
recreational_vehicles BC
$59.01
price down icon 3.02%
recreational_vehicles WGO
$39.30
price down icon 2.75%
Cap:     |  Volume (24h):