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27.61
0.36%
0.10
After Hours:
27.97
0.36
+1.30%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $27.61, with a volume of 2.13M.
It is up +0.36% in the last 24 hours and down -7.01% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
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Previous Close:
$27.51
Open:
$27.71
24h Volume:
2.13M
Relative Volume:
1.41
Market Cap:
$3.52B
Revenue:
$5.55B
Net Income/Loss:
$598.06M
P/E Ratio:
6.2185
EPS:
4.44
Net Cash Flow:
$769.85M
1W Performance:
-3.90%
1M Performance:
-7.01%
6M Performance:
-28.04%
1Y Performance:
-16.89%
1-Day Range:
$27.48
$28.04
1-Week Range:
$27.18
$28.71
52-Week Range:
$27.18
$44.16
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
27.61 | 3.52B | 5.55B | 598.06M | 769.85M | 4.44 |
|
THO
Thor Industries Inc
|
105.39 | 5.62B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
69.04 | 4.56B | 5.44B | 273.50M | 215.00M | 4.02 |
|
DOOO
Brp Inc
|
50.47 | 3.73B | 6.51B | 143.97M | 380.44M | 1.8792 |
|
PII
Polaris Inc
|
49.04 | 2.73B | 7.71B | 203.60M | 255.40M | 3.58 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
What Analysts Are Saying About Harley-Davidson Stock - Benzinga
Harley-Davidson riders can score a sweet 2-into-1 upgrade for a smoother and quieter ride on vintage bikes... - The US Sun
Harley-Davidson introduces two new and six refreshed motorcycles for 2025 lineup - Powersports Business
Sawicki Speed Adds 2-Into-1 Exhaust for Harley-Davidson Sportster Models - Motor Sports Newswire
Harley-Davidson will report a loss next week, headwinds continue in 2025: Analysts - The Business Journals
SG Americas Securities LLC Invests $800,000 in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Harley-Davidson (NYSE:HOG) Sets New 12-Month LowHere's What Happened - MarketBeat
Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for - Yahoo Finance
Twelve Points Wealth Management LLC Buys 10,245 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
George C. Chaconas of Performance Brokerage Services Advises on the Sale of San Jose Harley-Davidson in California - Longview News-Journal
Harley-Davidson stock hits 52-week low at $27.34 By Investing.com - Investing.com Canada
Harley-Davidson stock hits 52-week low at $27.34 - Investing.com
Harley-Davidson Updates Softail Lineup for 2025 - Motorcycle.com
Pacer Advisors Inc. Acquires 1,285,225 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Boccin Custom Cycles with an authentic Harley-Davidson museum at the Motor Bike Expo - Motociclismo
Harley-Davidson moving more motorcycle production to Thailand - AOL
Harley-Davidson, Inc. (NYSE:HOG) Receives $39.14 Average Price Target from Analysts - MarketBeat
Citi cuts Harley-Davidson stock price target to $31 from $34 - MSN
15 Best Looking Harley-Davidson Motorcycles To Ride In 2025 - MSN
Fan warns Harley-Davidson ‘will be outta business’ soon if changes aren’t made... - The US Sun
Red River Harley-Davidson set to celebrate 40 years of serviceKFDX - KFDX - Texomashomepage.com
Harley heaven: Idyllic resort offers $40k motorcycle prize - Townsville Bulletin
15 Best New Harley-Davidson Motorcycles Of 2025 - MSN
Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch
Harley-Davidson fan ‘totally obsessed’ with full 2025 lineup – but others point out ‘deal breaker’ for new... - The US Sun
No B.S.: Harley-Davidson delivers macho message for 2025 lineup - The Business Journals
Meet The Most Powerful Harley-Davidson Softail Cruisers Ever - TopSpeed
Market Whales and Their Recent Bets on HOG Options - Benzinga
Harley Just Unveiled A New Ultra Touring Bike And A Sportier Pan America - HotCars
HARLEY-DAVIDSON INTRODUCES NEW STREET GLIDE® ULTRA, PAN AMERICA® 1250 ST AND SIX REFRESHED CRUISER MODELS FOR 2025 MOTORCYCLE LINE-UP - PR Newswire
2025 Harley-Davidson Pan America ST – First Look - Motorcycle.com
2025 Harley-Davidson Pan America 1250 ST Gallery - Motorcycle.com
Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch
Dimensional Fund Advisors LP Expands Stake in Harley-Davidson Inc - GuruFocus.com
Morgan Stanley Downgrades Harley-Davidson (NYSE:HOG) to Equal Weight - Defense World
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Boat Tail Blues: Origins of the FX Super Glide and its Infamous Saddle - Bike EXIF
A Custom 1948 Harley-Davidson Panhead with Aviation Inspiration from Competition Distributing - Hot Bike Magazine
Harley-Davidson and Polaris are cut at Morgan Stanley amid demand concerns (HOG:NYSE) - Seeking Alpha
Harley-Davidson, Inc. (NYSE:HOG) Short Interest Update - MarketBeat
The Mazda Mini With The Heart Of A Harley-Davidson - CarBuzz
10 Used Harley-Davidson Bikes For Speed Junkies - TopSpeed
Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2024 Results on February 5, 2025 - Nasdaq
Harley-Davidson Factory Race Team Welcomes New Title Partner for 2025 MotoAmerica KOTB Season - Cycle News
Harley-Davidson Teams with Dynojet for 2025 MotoAmerica Season - Hot Bike Magazine
Harley-Davidson owners urged to take immediate action on codes over major security risk after spree of... - The US Sun
Harley-Davidson (NYSE:HOG) Hits New 52-Week LowShould You Sell? - MarketBeat
Harley-Davidson (NYSE:HOG) investors are sitting on a loss of 12% if they invested three years ago - Simply Wall St
Harley-Davidson Inc. stock rises Wednesday, outperforms market - MarketWatch
Beloved Harley-Davidson dealership up for sale after more than 70 years of ownership by same family... - The US Sun
Harley-Davidson Sets Q4 and Full-Year 2024 Earnings Release Date for February 5 - StockTitan
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
2.54%
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