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22.44
2.61%
0.57
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $22.44, with a volume of 2.95M.
It is up +2.61% in the last 24 hours and down -11.09% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$21.87
Open:
$21.97
24h Volume:
2.95M
Relative Volume:
1.54
Market Cap:
$2.65B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
8.3731
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-8.15%
1M Performance:
-11.09%
6M Performance:
-11.72%
1Y Performance:
-32.41%
1-Day Range:
$21.91
$22.77
1-Week Range:
$21.82
$24.70
52-Week Range:
$20.45
$33.59
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
22.44 | 2.58B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
107.13 | 5.47B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
74.49 | 4.64B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PII
Polaris Inc
|
69.45 | 3.77B | 6.97B | 40.20M | 168.90M | 0.72 |
|
LCII
Lci Industries
|
121.00 | 2.79B | 3.87B | 152.23M | 297.16M | 6.0017 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson Makes Executive Changes Under New CEO - The Wall Street Journal
Harley-Davidson expands CFO’s role, names new leaders - Auto Finance News
Harley-Davidson announces leadership changes to strengthen operations By Investing.com - Investing.com Australia
Harley-Davidson Announces Key Leadership Changes - PR Newswire
Man killed on I-65 after altercation at Harley-Davidson store - WBKO
Down 8% in December, Investors Should Wait Until Late January to Buy Harley-Davidson - Barchart.com
Can This Rare, One-Year-Only Harley-Davidson Possibly Be Saved? - RideApart.com
915,532 Shares in Harley-Davidson, Inc. $HOG Bought by Norges Bank - MarketBeat
Iconic 122-year-old motorcycle brand has closed dozens of dealers - TheStreet
Two top Harley execs to step downBizTimes - BizTimes - Milwaukee Business News
Why Harley-Davidson (HOG) Shares Are Falling Today - Finviz
Harley-Davidson to shut down more than 600 dealerships nationwide for 24 hours - The US Sun
Harley-Davidson, Inc. $HOG Stake Lessened by Quantbot Technologies LP - MarketBeat
The Most Practical And Balanced Harley You Can Buy Right Now - Top Speed
The Only Harley-Davidson That Evel Knievel Trusted For Stunt Jumps - HotCars
Pensacola rallies for USO with annual 5k and Harley-Davidson bike bash - WEAR-tv
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18 - simplywall.st
Harley-Davidson's new CEO shakes up C-suite - The Business Journals
Harley-Davidson announces leadership changes effective end of 2025 - StreetInsider
Harley-Davidson (NYSE: HOG) consolidates finance and commercial roles after exec exits - Stock Titan
Ex-Dividend Reminder: Harley-Davidson, Ross Stores and Ameren - Nasdaq
The Cruiser That Delivers Style, Presence, And Real Practicality - Top Speed
What analyst consensus says on Harley Davidson Inc. stockEarnings Growth Report & Entry Point Strategy Guides - Newser
Harley-Davidson, Inc. (NYSE:HOG) Looks Like A Good Stock, And It's Going Ex-Dividend Soon - simplywall.st
Beutel Goodman & Co Ltd. Sells 227,776 Shares of Harley-Davidson, Inc. $HOG - MarketBeat
Iconic Motorcycle Brand Struggles, Shuttering Dealerships In FL - Patch
How Harley Davidson Inc. (HAR) stock compares with tech leaders2025 Growth vs Value & Low Risk Profit Maximizing Plans - Newser
Why Harley Davidson Inc. (HAR) stock signals breakout potentialJuly 2025 Opening Moves & Weekly Momentum Stock Picks - Newser
Why Is Harley-Davidson (HOG) Down 3.9% Since Last Earnings Report? - Yahoo Finance
January 2026 Options Now Available For Harley-Davidson (HOG) - Nasdaq
Harley-Davidson (NYSE:HOG) Shares Acquired Rep. Tim Moore - MarketBeat
Rep. Tim Moore Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Iconic Motorcycle Brand Struggles, Shuttering Dealerships In IL - Yahoo Finance
Harley-Davidson Dealerships Are Closing, Including In CA - Yahoo Finance
Why Harley Davidson Inc. (HAR) stock is favored by hedge fundsJuly 2025 Weekly Recap & High Accuracy Investment Signals - Newser
Harley-Davidson (HOG): Reassessing Valuation After a Steep Multi‑Month Share Price Slide - Yahoo Finance
Harley-Davidson Reveals 2026 Race Season Contingency Programs - Motor Sports Newswire
How Harley Davidson Inc. (HAR) stock valuation compares with sectorJuly 2025 Chart Watch & Precise Entry and Exit Recommendations - Newser
Harley-Davidson Announces 2026 Racing Contingency Programs - Motorcycle.com
Harley-Davidson Financial to redeem $262.9 million in notes early By Investing.com - Investing.com Australia
Harley-Davidson Financial to redeem $262.9 million in notes early - Investing.com
Harley-Davidson Financial Services, Inc. announces it is giving notice of full redemption of its outstanding 6.50% medium-term notes due 2028 - marketscreener.com
Harley-Davidson Financial Services, Inc. Announces It Is Giving Notice Of Full Redemption Of Its Outstanding 6.50% Medium-Term Notes Due 2028 - TradingView
Here's Harley-Davidson's New Entry-Level Motorcycle, But Not the One We're Getting - RideApart.com
Harley-Davidson Financial unit redeems $262.9 million in notes early - StreetInsider
Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028 – Company Announcement - Financial Times
Can Harley Davidson Inc. (HAR) stock hit consensus price targetsJuly 2025 Levels & Real-Time Buy Signal Alerts - Newser
Edgestream Partners L.P. Has $6.97 Million Stock Position in Harley-Davidson, Inc. $HOG - MarketBeat
Is Harley Davidson Inc. (HAR) stock a top dividend aristocrat candidate2025 Market Trends & Real-Time Buy Zone Alerts - Newser
Will Harley Davidson Inc. stock see insider accumulation2025 Price Momentum & Fast Momentum Entry Tips - Newser
Can Harley Davidson Inc. (HAR) stock test all time highs - Newser
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
4.78%
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