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20.58
1.72%
-0.36
After Hours:
20.57
-0.010
-0.05%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $20.58, with a volume of 5.80M.
It is down -1.72% in the last 24 hours and down -3.97% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$20.94
Open:
$20.9
24h Volume:
5.80M
Relative Volume:
2.03
Market Cap:
$2.43B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
7.6791
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
+0.34%
1M Performance:
-3.97%
6M Performance:
-14.82%
1Y Performance:
-21.54%
1-Day Range:
$20.12
$20.97
1-Week Range:
$19.38
$21.32
52-Week Range:
$19.32
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs THO, BC, PATK, LCII, PII
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
20.58 | 2.47B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
119.81 | 6.27B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
86.72 | 5.64B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PATK
Patrick Industries Inc
|
145.75 | 4.74B | 3.65B | 154.66M | 277.12M | 6.96 |
|
LCII
Lci Industries
|
156.60 | 3.75B | 3.99B | 179.11M | 309.69M | 7.1626 |
|
PII
Polaris Inc
|
66.75 | 3.81B | 6.97B | 40.20M | 168.90M | 0.72 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Fund Update: 2,095,477 HARLEY-DAVIDSON (HOG) shares added to DONALD SMITH & CO., INC. portfolio - Quiver Quantitative
Harley-Davidson may get cut to junk by S&P after earnings report - Auto Finance News
Harley-Davidson May Get Cut to Junk By S&P After Results Report - Bloomberg.com
Never Rde Faster Than Your Angel Guardan® Bell Motorcycle Fts Harley - hotelier.com.py
2006 Harley-Davidson Twin Cam 117 Road King Conversion | Bergene Boys Speed Shop - Hot Bike Magazine
Harley-Davidson details reset plan as Q4 loss widens - Powersports Business
The Budget-Friendly Cruiser That Stacks Up Against A Harley-Davidson - Top Speed
Harley-Davidson (HOG) Valuation Check After Larger Than Expected Q4 2025 Loss And Guidance Letdown - Yahoo Finance
Harley-Davidson, Inc. (NYSE:HOG) Q4 2025 Earnings Call Transcript - Insider Monkey
Harley-Davidson's 'Taking Deliberate Actions to Stabilize Business' Following Massive Sales Decline - Yahoo Finance
Harley Just Got A Free Pass Into India And This Might Change Everything - Yahoo Finance
Harley-Davidson plans headcount reductions as part of 'reset' - The Business Journals
Harley-Davidson, Inc. Q4 2025 Earnings: Revenue ~$390M - Bayelsa Watch
Harley-Davidson Reports Annual Revenue Decline Despite Meeting Full-Year Earnings Target - AlphaStreet News
Harley-Davidson Q4 Earnings Call Highlights - Yahoo Finance
Harley-Davidson shares skid after sluggish demand drives wider loss - WHTC
Beutel, Goodman & Co Ltd. Reduces Stake in Harley-Davidson Inc. - GuruFocus
Harley-Davidson (NYSE:HOG) Moves After Earnings; Tracks NYSE Composite - Kalkine Media
Harley-Davidson (HOG) Is Up 5.1% After Q4 Loss And Weaker Outlook With Board ExitHas The Bull Case Changed? - Yahoo Finance
Harley-Davidson sales plunge as new CEO plots turnaround - Axios
Five Takeaways from Harley-Davidson’s Q4 2025 Financial Results - Motorcycle.com
Harley-Davidson Earnings Were Bad News Until They Were Good News for the Stock - Barron's
Harley-Davidson (HOG) Rises After Strong Q4 Earnings Despite Wea - GuruFocus
Harley-Davidson Q4 2025 Results Reflect Margin Pressure - AlphaStreet News
Harley-Davidson suffers $279.3 million blow as CEO admits to ‘challenging year’ - the-sun.com
Harley-Davidson Projects Steady Motorcycle Sales Volume This Year - marketscreener.com
Key facts: Harley-Davidson's Farley to Exit Board; Stock Drops 11%; Earnings Shift - TradingView
Harley-Davidson Shares Rebound After 11% Premarket Drop on 2026 Outlook - GuruFocus
Harley-Davidson (HOG) Faces Revenue Decline and Strategic Shift - GuruFocus
Can Harley-Davidson Ever Roar Higher Again? - AOL.com
Harley-Davidson Reports Weak Q4 On Lower Shipment, Widened Losses - Benzinga
Looking At The Narrative For Harley-Davidson HOG After Earnings Reset And Price Target Cuts - Yahoo Finance
Harley CEO says reduced wholesale shipments during the quarterconf. call - marketscreener.com
Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook - motorsportsnewswire.com
Harley-Davidson Q4 2025 slides: Motorcycle maker reports loss amid tariff challenges - Investing.com
Harley-Davidson (HOG) Discusses Q4 Earnings Insights - GuruFocus
Harley-Davidson (HOG) Q4 2025 Earnings Transcript - AOL.com
Harley Shares Slump on Much Worse-Than-Expected Motorcycle Sales - Bloomberg.com
Harley Q4 Earnings Miss Expectations, Revenues Fall Y/Y - Yahoo! Finance Canada
Harley-Davidson: Q4 Earnings Snapshot - GMToday.com
Compared to Estimates, Harley-Davidson (HOG) Q4 Earnings: A Look at Key Metrics - Yahoo Finance Singapore
Earnings call transcript: Harley-Davidson Q4 2025 results miss expectations - Investing.com
Harley-Davidson (HOG) at a Crossroads: The 2026 Strategic Reset and the Path to “WireForward” - The Chronicle-Journal
Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why. - Barron's
Harley-Davidson reports Q4 results well below analysts’ expectations - Wisconsin State Journal
Harley-Davidson sinks on falling motorcycle sales, weaker-than-expected 2026 profit forecast - Sherwood News
Harley-Davidson's (NYSE:HOG) Q4 CY2025 Sales Top Estimates But Stock Drops 11.3% - Finviz
Harley-Davidson Inc. (NYSE:HOG) Stock Plummets 10% on Major Q4 Earnings and Revenue Miss - Chartmill
Harley-Davidson skids further into the red as sales continue to slide (HOG:NYSE) - Seeking Alpha
Harley-Davidson loss grows in fourth quarter – but a bright spot emerges - The Business Journals
Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates - Yahoo Finance
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.30%
1.40%
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