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25.49
3.88%
-1.03
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $25.49, with a volume of 3.21M.
It is down -3.88% in the last 24 hours and down -0.23% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$26.52
Open:
$26.33
24h Volume:
3.21M
Relative Volume:
1.11
Market Cap:
$2.68B
Revenue:
$4.32B
Net Income/Loss:
$222.48M
P/E Ratio:
14.47
EPS:
1.7619
Net Cash Flow:
$43.87M
1W Performance:
-4.10%
1M Performance:
-0.23%
6M Performance:
+25.57%
1Y Performance:
+6.25%
1-Day Range:
$25.41
$26.40
1-Week Range:
$25.41
$28.77
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, PII, THO, PATK
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
25.49 | 2.68B | 4.32B | 222.48M | 43.87M | 1.7619 |
BC
Brunswick Corp
|
79.92 | 5.19B | 5.52B | -135.10M | 340.10M | -2.0818 |
PII
Polaris Inc
|
73.04 | 4.15B | 7.27B | -445.30M | 222.10M | -7.8304 |
THO
Thor Industries Inc
|
76.66 | 3.99B | 9.82B | 259.97M | 199.65M | 4.9615 |
PATK
Patrick Industries Inc
|
84.50 | 2.80B | 3.94B | 136.30M | 193.65M | 3.8865 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Bank of New York Mellon Corp Purchases 163,762 Shares of Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson replaced pavement with flood protection, creating a new Milwaukee park - Facilities Dive
Why Harley-Davidson's New Super Glide and Deadwood Matter - Motorcycle.com
Harley-Davidson 2Q Harley-Davidson Motor Company Rev $1.1B >HOG - Moomoo
Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth - Yahoo Finance
Harley-Davidson Inc Shs Cert.Deposito Arg.Repr. 0.3333 Shs Revenue Breakdown – BCBA:HOG.CI - TradingView
Harley-Davidson (NYSE:HOG) Price Target Raised to $30.00 - MarketBeat
Is Harley-Davidson (HOG) Undervalued After Q2 Earnings Miss? GF - GuruFocus
Harley-Davidson, Inc. (HOG) Stock Forecasts - Yahoo Finance
Harley-Davidson Inc (HOG) Q2 2026 Earnings Call Highlights: Navi - GuruFocus
Harley-Davidson Inc. stock falls Thursday, underperforms market - MarketWatch
Harley-Davidson Inc (HOG) Q2 2026 Earnings Call Highlights: Navigating Growth Amid Revenue ... - Yahoo Finance
Harley-Davidson Reports Q2 2026 Results - Motorcycle.com
Harley-Davidson Raises Outlook Despite Missing Q2 Revenue, Shipments Estimates - TradingView
Harley-Davidson Q2 Earnings Call Highlights - TradingView
Harley-Davidson Raises Full-Year Outlook Despite Q2 Profit Slide, Shares Dip - finance.biggo.com
Harley-Davidson: Why My PT Was Correct (NYSE:HOG) - Seeking Alpha
Harley-Davidson Raises Forecast, but Remains Pressured by European Sales, Tariffs - WSJ
Harley-Davidson (NYSE:HOG) Issues Earnings Results - MarketBeat
Harley-Davidson raises 2026 guidance as ‘Back to the Bricks’ gains traction - Powersports Business
Tranche Update on Harley-Davidson, Inc.'s Equity Buyback Plan announced on July 25, 2024. - marketscreener.com
BDA Inks Official Licensee Deal to Rev Up Harley-Davidson Merchandise - StreetInsider
Harley-Davidson Q2 2026 Results: Raises Full-Year Guidance as North American Sales Climb and Profitability Improves – Minichart - Minichart
Harley-Davidson raises 2026 outlook after second-quarter earnings beat (NYSE:HOG) - Yahoo Finance
Harley-Davidson Q2 bike sales fall short of expectations (HOG:NYSE) - Seeking Alpha
Transcript: Harley-Davidson Q2 2026 Earnings Conference Call - Benzinga
Harley-Davidson Inc reports results for the quarter ended June 30Earnings Summary - TradingView
Harley Davidson profit dips as sales climb in US - Yahoo Finance
Harley-Davidson Releases Q2 2026 Financial Results - AlphaStreet
Harley-Davidson Q2 2026 earnings: profit falls, guidance raised - qz.com
Harley-Davidson, Snap-on Tools exceed Wall Street expectations - WBAY
Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say - Yahoo Finance
Harley-Davidson Misses Revenue Target But Sees Improved Sales - Bloomberg.com
Harley-Davidson Reports Q2 Earnings Dip Amid Rising Material Costs - StockInvest.us
What's Going on With Harley-Davidson Stock Thursday?Harley-Davidson (NYSE:HOG) - Benzinga
HARLEY-DAVIDSON INC HARLEY DAVI (0QYY.L) Q2 FY2026 earnings call transcript - Yahoo Finance
Harley-Davidson posts lower quarterly results as raw material costs rise - Reuters
Harley-Davidson sells more motorcycles during second quarter as financial services unit drags down overall results - The Business Journals
Harley-Davidson’s (NYSE:HOG) Q2 CY2026: Strong Sales - TradingView
Harley-Davidson (HOG) Q2 Earnings Beat Estimates - Yahoo Finance
Harley-Davidson beats estimates but shares edge lower - Investing.com
HARLEY-DAVIDSON ($HOG) Releases Q2 2026 Earnings - Quiver Quantitative
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance - PR Newswire
Harley-Davidson: Q2 Earnings Snapshot - Yahoo Finance
Aegis Financial Corp Takes $27.68 Million Position in Harley-Davidson, Inc. $HOG - MarketBeat
Why Is Harley-Davidson (NYSE:HOG) Making NYSE Headlines? - Kalkine Media
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Harley-Davidson Q2 2026 earnings preview - MSN
Superstition Harley-Davidson customer top 10 finalist in Rolling Sturgis giveaway - yourvalley.net
Harley Davidson Greenville Hosts Ride for Autism - WSPA 7NEWS
Harley-Davidson earnings up next as turnaround strategy faces test By Investing.com - Investing.com Canada
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.11%
2.23%
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