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24.48
2.47%
0.59
After Hours:
24.14
-0.34
-1.39%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $24.48, with a volume of 2.76M.
It is up +2.47% in the last 24 hours and up +20.41% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$23.89
Open:
$24.34
24h Volume:
2.76M
Relative Volume:
0.75
Market Cap:
$2.74B
Revenue:
$4.47B
Net Income/Loss:
$329.15M
P/E Ratio:
9.3955
EPS:
2.6055
Net Cash Flow:
$415.24M
1W Performance:
+5.93%
1M Performance:
+20.41%
6M Performance:
-9.27%
1Y Performance:
+6.25%
1-Day Range:
$23.84
$24.59
1-Week Range:
$22.50
$24.59
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PII, PATK, LCII
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
24.48 | 2.74B | 4.47B | 329.15M | 415.24M | 2.6055 |
BC
Brunswick Corp
|
79.42 | 5.17B | 5.36B | -135.90M | 396.30M | -2.0967 |
THO
Thor Industries Inc
|
78.18 | 4.11B | 9.93B | 298.36M | 227.77M | 5.636 |
PII
Polaris Inc
|
66.42 | 3.78B | 7.27B | -445.30M | 222.10M | -7.8304 |
PATK
Patrick Industries Inc
|
88.94 | 2.94B | 3.94B | 136.30M | 193.65M | 3.8913 |
LCII
Lci Industries
|
116.79 | 2.84B | 4.12B | 188.25M | 278.33M | 7.557 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Is Harley-Davidson, Inc. (HOG) A Good Stock To Buy Now? - Yahoo Finance Singapore
More than 88,000 Harley Davidson motorcycles recalled due to issue that may eject oil - wfmynews2.com
Harley-Davidson recalls nearly 90,000 motorcycles over defect that could eject oil and cause injury - Fox Business
Harley-Davidson recalls nearly 90,000 motorcycles - MSN
Harley-Davidson Recalls Multiple M-8 Models For Blocked Breather Ports - Motorcycle.com
Harley-Davidson Inc. stock rises Friday, outperforms market - MarketWatch
Harley-Davidson for $ 8,995 - AutoTrader.ca
Short Interest in Harley-Davidson, Inc. (NYSE:HOG) Decreases By 16.4% - MarketBeat
Harley-Davidson recalls 88k bikes over 'plate' issue - the-sun.com
Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says - WTAQ
Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch
Jim Cramer on Harley-Davidson: “I Can’t Recommend a Non-Growth Stock on This Show” - Insider Monkey
Vanguard Capital Management (NYSE: HOG) reports 5.32% ownership in Harley-Davidson - Stock Titan
Your Kid Wants and Needs This Harley-Davidson Ride Machine - RideApart.com
Rep. Tim Moore Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Tim Moore sells stocks in Cracker Barrel, Harley-Davidson, LGI Homes, and NVIDIA - Investing.com
Harley-Davidson To Partner With Jeep For European Events - Motorcycle.com
Jeep and Harley-Davidson announce new partnership exploring 'new frontiers' - the-sun.com
How The Harley-Davidson (HOG) Investment Story Is Shifting As Analysts Turn More Cautious - Yahoo Finance
Will Harley-Davidson's (HOG) Expanded Dickies Tie-Up Quietly Redefine Its Core Brand Narrative? - Yahoo Finance
Harley-Davidson Dickies Tie Up Extends Lifestyle Reach As Valuation Stretches - Yahoo Finance
Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch
Alcohol suspected in serious Harley Davidson crash - FOX 8 News
Harley-Davidson declares $0.18 dividend - MSN
Harley-Davidson: Possibly The Next Big Short Squeeze (NYSE:HOG) - Seeking Alpha
MSN Money - MSN
HARLEY-DAVIDSON Models, Photos, Specs & Engines (1936-Present) - autoevolution
Space Coast Harley-Davidson Sold for $16.75M to Sonic Automotive - The Space Coast Rocket
My Gut Instinct and Classic Harley-Davidson rev up for 5th Annual Undy 500 - pottsmerc.com
'Desirable' Harley-Davidson bike selling for $22k after owners bought new at $7k - the-sun.com
Is Harley-Davidson’s (HOG) Dickies Revival Subtly Recasting Its Brand From Bikes To Lifestyle? - Sahm
Harley-Davidson Recall 2026: 17,000 Bikes Affected by Brake Line IssueNews and Statistics - IndexBox
Harley-Davidson announces CFO, COO appointments - MSN
Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch
BlackRock (NYSE: HOG) holds 9.4% of Harley-Davidson, 10.55M shares - Stock Titan
FX Harley releases 2026 event schedule - AOL.com
Harley-Davidson Reduces Workforce, R7 Emerges with R1 Tech - webBikeWorld
Harley-Davidson dealership property sells for $16.75M - The Business Journals
HOG Stock Price, Quote & Chart | HARLEY-DAVIDSON INC (NYSE:HOG) - ChartMill
Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue - Fox Business
Harley-Davidson recalls motorcycles, toy set pulled over safety concerns - NBC Montana
Harley-Davidson recalls nearly 17,000 motorcycles over brake failure issue - WBAL-TV
Harley-Davidson motorcycles recalled over defect - WKBN.com
Dickies X Harley-Davidson return with “Built To Outlast” Collection - Motor Sports Newswire
Harley-Davidson recalls nearly 17,000 Softail bikes over brake issue: Check if yours is affected - The Economic Times
Harley-Davidson Inc (HOG) Stock Down 5.5% -- Now Undervalued? GF Score: 74/100 - GuruFocus
‘Bike Week’ kicks off with a collab: Back of the Dragon & Cole Harley-Davidson - Yahoo
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Run to say goodbye to five Harley-Davidson dealers in four different US states - the-sun.com
Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection - Investing News Network
Harley-Davidson rallies 38%, but analysts see downside ahead - MSN
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
2.04%
0.23%
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