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24.96
3.35%
0.81
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
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Forecast
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Dividend History
Harley Davidson Inc stock is traded at $24.96, with a volume of 2.08M.
It is up +3.35% in the last 24 hours and up +1.34% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$24.15
Open:
$24.41
24h Volume:
2.08M
Relative Volume:
0.68
Market Cap:
$2.63B
Revenue:
$4.32B
Net Income/Loss:
$222.48M
P/E Ratio:
14.17
EPS:
1.7619
Net Cash Flow:
$43.87M
1W Performance:
-1.96%
1M Performance:
+1.34%
6M Performance:
+20.93%
1Y Performance:
-1.85%
1-Day Range:
$24.17
$25.22
1-Week Range:
$23.99
$25.95
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PII, PATK
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
24.96 | 2.57B | 4.32B | 222.48M | 43.87M | 1.7619 |
BC
Brunswick Corp
|
79.09 | 5.47B | 5.52B | -135.10M | 340.10M | -2.0818 |
THO
Thor Industries Inc
|
76.50 | 3.91B | 9.82B | 259.97M | 199.65M | 4.9615 |
PII
Polaris Inc
|
63.12 | 3.89B | 7.27B | -445.30M | 222.10M | -7.8304 |
PATK
Patrick Industries Inc
|
85.03 | 2.95B | 3.94B | 136.30M | 193.65M | 3.8865 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Reproduction 1976 AMF Harley-Davidson Sportster Gas Tank DecalsFor XLCH XLH Ironhead - santoandre.biz
MC300 EFI Check Valve Rebuild KitCompatible With Harley Davidson Motorcycles - santoandre.biz
Exclusive | Former Harley-Davidson CEO Lists Santa Fe Compound for $16.5 Million - WSJ
Harley-Davidson (NYSE: HOG) insider sale notice for 37,980 shares - Stock Titan
Harley-Davidson Genuine Motor Parts FootpegsSmall hardware, real comfort on long rides - AD HOC NEWS
SG Americas Securities LLC Trims Stock Holdings in Harley-Davidson, Inc. $HOG - MarketBeat
3 Chrome Windshield Fairing Bolt Kit For 1996-2013 Harley-DavidsonStainless Steel & ABS Caps - Santo André BIZ
Harley-Davidson Ultra LimitedTouring bike brings comfort and tech to long US rides - AD HOC NEWS
Harley-Davidson is Bringing the Celebration to Summerfest! - TMJ4 News
Chrome License Plate Bracket For Harley Davidson Sportster, Super Glide, FXRPart #59983-75, Rear Mount - Santo André BIZ
Harley Davidson Voltage Regulator Rectifier – Fits 1989-1999 Big Twin Evo, 32A - Santo André BIZ
Chrome Transmission Mount Plate For Harley-Davidson 4-Speed Models (1936-1984)V-Twin 17-6650 - Santo André BIZ
Chrome Rear Backrest Sport Luggage Rack For Harley Davidson Softail, Sportster, Dyna Models - Santo André BIZ
Harley-Davidson Raised 3D Emblem Fuel Tank StickerAluminum Decal, 2-Pack, Gear Design - Santo André BIZ
Harley-Davidson Inc. stock falls Monday, underperforms market - MarketWatch
Harley-Davidson CLO Resigns, Takes Temporary Advisory Role - Law360
Harley-Davidson Names Gayle Littleton CLO, Sets Exit for Paul Krause - Law.com
Harley-Davidson, Inc.(NYSE: HOG) added to Russell 2000 Index - marketscreener.com
Harley-Davidson, Inc.(NYSE: HOG) dropped from Russell Midcap Value Benchmark - marketscreener.com
Clear Headlight Lens Cover Fairing Trim Rubber For Harley Davidson FXRT FXRD FXRPPart #67700-83 - Santo André BIZ
Fat Boy 114 from Harley-Davidson Inc.Milwaukee-Eight muscle and bold road presence - AD HOC NEWS
Harley-Davidson Will Finally Sell You Its Small Training Motorcycles. There's Just One Small Catch - RideApart.com
Harley-Davidson, Inc.(NYSE: HOG) added to Russell 2000 Value Benchmark - marketscreener.com
Harley-Davidson hires former federal prosecutor after chief legal officer steps down - The Business Journals
Harley-Davidson Inc (NYSE:HOG) Dividend Analysis: Strong Yield and Profitability with Debt Risks - ChartMill
Harley-Davidson, Inc.(NYSE: HOG) dropped from Russell 1000 Value Benchmark - marketscreener.com
1 flag, 50 states; a motorcycle journey to help veterans makes pitstop in Bluefield - Yahoo
Harley-Davidson, Inc.(NYSE: HOG) added to Russell 2000 Value-Defensive Index - marketscreener.com
Harley-Davidson, Inc.(NYSE: HOG) dropped from Russell Midcap Index - marketscreener.com
12 Most Reliable Harleys That Clock 100,000 Miles With Ease - Top Speed
Honeycutt Holds Off Ward for First Thunder Road Harley-Davidson 200 Victory - Speedway Digest
Chrome Rearview Mirrors For Harley Davidson Touring & Electra Glide – Universal Fit - Santo André BIZ
Replay: Thunder Road Harley-Davidson 200 at SOBO | Jun 27 @ 2 PM - FloRacing
Woman killed in south Las Vegas valley motorcycle crash - KLAS 8 News Now
The Pan America 1250 from Harley-Davidson Inc.adventure touring with a V-twin edge - AD HOC NEWS
The Harley-Davidson Sportster S from Harley-Davidson Inc.121 hp, low stance and a new face for a - Ad-hoc-news.de
Harley-Davidson, Inc. Files Form 8-K for June 26, 2026: Key Corporate Details and Stock Information - Minichart
Replay: Thunder Road Harley-Davidson 200 at SOBO | Jun 26 @ 3 PM - FloRacing
Watch 2026 Harley-Davidson Bagger World Cup: Mugello: Qualifying | Disney+ - Disney Plus
Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch
Harley-Davidson (NYSE: HOG) appoints new top legal officer - Stock Titan
Price to sales forward of Harley-Davidson, Inc. – NYSE:HOG - TradingView
Price to sales forward of Harley-Davidson, Inc. – VIE:HOG - TradingView
The Harley Cruiser That Wants To Replace Every Other Bike In Your Garage - Top Speed
Harley-Davidson, Inc. Actuals & Estimates (SWB:HAR) - TradingView
Harley-Davidson, Inc. Actuals & Estimates (LSE:0QYY) - TradingView
Defiance Harley-Davidson hosts 'Do What You Love to End ALZ' community ride Sunday - KMTV 3 News Now
Enterprise value to EBIT forward of Harley-Davidson, Inc. – NYSE:HOG - TradingView
Corpus Christi City Council approves $181,405 for four new Harley-Davidson police motorcycles - KRIS 6 News Corpus Christi
Rocker Cover Gasket Set For 1984-1991 Harley Davidson 1340 EVO Big Twin Engines - Santo André BIZ
Harley-Davidson, Inc. Actuals & Estimates (HAM:HAR) - TradingView
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.29%
0.28%
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