7.63

9.00% 0.63

Purple Innovation Inc (PRPL)

Overview News Price History Option Chain Financials Discussions Forecast

Purple Innovation Inc stock is traded at $7.63, with a volume of 9,748. It is up +9.00% in the last 24 hours and down -21.64% over the past month. Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Previous Close:

$7.00

Open:

24h Volume:

9,748

Relative Volume:

0.62

Market Cap:

$33.21M

Revenue:

$460.28M

Net Income/Loss:

$-62.92M

P/E Ratio:

-13.15

EPS:

-0.5803

Net Cash Flow:

$-16.15M

1W Performance:

+5.35%

1M Performance:

-21.64%

6M Performance:

-57.89%

1Y Performance:

-64.59%

1-Day Range:

$6.5901

$7.63

1-Week Range:

$6.12

$7.63

52-Week Range:

$6.12

$31.50

Purple Innovation Inc Stock (PRPL) Company Profile

Name

Purple Innovation Inc

Sector

Consumer Cyclical (535)

Industry

Furnishings, Fixtures & Appliances (31)

Phone

801-756-2600

Address

4100 N. CHAPEL RIDGE RD, LEHI, UT

Employee

1,100

Twitter

@Purple

Next Earnings Date

2026-08-04

Latest SEC Filings

PRPL's Discussions on Twitter

Compare PRPL vs SN, SGI, MHK, ALH, HNI

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
PRPL Purple Innovation Inc	7.63	33.21M	460.28M	-62.92M	-16.15M	-0.5803
SN Sharkninja Inc	148.60	21.03B	6.59B	705.00M	371.38M	4.9608
SGI Somnigroup International Inc	71.56	15.05B	7.67B	522.00M	736.80M	2.4523
MHK Mohawk Industries Inc	113.27	6.90B	10.99B	414.40M	709.40M	6.6631
ALH Alliance Laundry Holdings Inc	25.65	5.09B	1.69B	127.64M	0	0.6381
HNI Hni Corp	41.62	3.00B	3.59B	1.40M	4.80M	0.4248

Purple Innovation Inc Stock (PRPL) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Sep-04-24	Downgrade	Wedbush	Outperform → Neutral
Mar-13-24	Upgrade	ROTH MKM	Neutral → Buy
Nov-10-22	Upgrade	Craig Hallum	Hold → Buy
Mar-02-22	Reiterated	B. Riley Securities	Neutral
Mar-02-22	Reiterated	BofA Securities	Underperform
Mar-02-22	Reiterated	KeyBanc Capital Markets	Overweight
Mar-02-22	Downgrade	ROTH Capital	Buy → Neutral
Mar-02-22	Reiterated	Truist	Hold
Mar-02-22	Reiterated	UBS	Neutral
Nov-10-21	Downgrade	B. Riley Securities	Buy → Neutral
Nov-10-21	Downgrade	Raymond James	Outperform → Mkt Perform
Nov-10-21	Downgrade	Truist	Buy → Hold
Nov-10-21	Downgrade	UBS	Buy → Neutral
Nov-08-21	Downgrade	BofA Securities	Buy → Underperform
Sep-28-21	Downgrade	Craig Hallum	Buy → Hold
Dec-16-20	Initiated	Truist	Buy
Oct-14-20	Reiterated	B. Riley Securities	Buy
Oct-13-20	Initiated	UBS	Buy
Oct-06-20	Reiterated	Oppenheimer	Outperform
Sep-03-20	Resumed	ROTH Capital	Buy
Aug-14-20	Reiterated	B. Riley FBR	Buy
Aug-03-20	Initiated	Craig Hallum	Buy
Jun-16-20	Initiated	B. Riley FBR	Buy
Dec-19-19	Initiated	BofA/Merrill	Buy
Nov-26-19	Initiated	Oppenheimer	Outperform
Nov-26-19	Initiated	Raymond James	Outperform
Nov-25-19	Initiated	KeyBanc Capital Markets	Overweight
Oct-28-19	Initiated	ROTH Capital	Buy
Apr-11-18	Initiated	Wedbush	Outperform

View All

Purple Innovation Inc Stock (PRPL) Latest News

Jul 24, 2026

Purple Innovation Inc expected to post a loss of $1.67 a shareEarnings Preview - TradingView

Jul 24, 2026

Price to earnings forward of Purple Innovation, Inc. – NASDAQ:PRPL - TradingView

Jul 24, 2026

PRPL|Purple Innovation Inc|Price:7.630|Chg%:+0.630 - TradingKey

Jul 24, 2026

Jul 23, 2026

Purple stock trades below recent highs as losses narrow and revenue grows - AD HOC NEWS

Jul 23, 2026

Jul 22, 2026

Q1 Earnings Roundup: Purple (NASDAQ:PRPL) And The Rest Of The Consumer DiscretionaryHome Furnishings Segment - Yahoo Finance UK

Jul 22, 2026

Purple Innovation, Inc. Files Form 8-K with SEC: Key Company Details, Stock Info, and Compliance Update (July 2026) - Minichart

Jul 22, 2026

Purple Innovation Disclosed Failure to Satisfy a Continued Listing Rule or Standard - TradingView

Jul 22, 2026

Jul 21, 2026

Purple stock trades lower after revenue decline and strategic review - AD HOC NEWS

Jul 21, 2026

Jul 20, 2026

Purple Innovation (NASDAQ:PRPL) Reaches New 12-Month LowTime to Sell? - MarketBeat

Jul 20, 2026

Jul 17, 2026

Purple Innovation Implements 1-for-25 Reverse Stock Split - TipRanks

Jul 17, 2026

Jul 16, 2026

Purple Innovation To Carry Out 1-for-25 Reverse Stock Split On July 20th, 2026 - Moomoo

Jul 16, 2026

Purple Innovation (PRPL) Faces Selling Pressure as Stock Drops 5.47%Unusual Call Volume - dars.gov.et

Jul 16, 2026

Purple Bringing “Less Pain. Better Sleep” to the Markets at Town Center - WhatNow

Jul 16, 2026

Purple Innovation (NASDAQ: PRPL) enacts 1-for-25 reverse stock split effective July 20 - Stock Titan

Jul 16, 2026

Frontier tech research, news & data - MLQ.ai

Jul 16, 2026

Jul 12, 2026

Price to sales forward of Purple Innovation, Inc. – NASDAQ:PRPL - TradingView

Jul 12, 2026

Enterprise value to EBIT forward of Purple Innovation, Inc. – NASDAQ:PRPL - TradingView

Jul 12, 2026

Jul 09, 2026

Purple Mattress expansion strategy means Jacksonville - Jacksonville Daily Record

Jul 09, 2026

Jul 08, 2026