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Purple Innovation Inc stock is traded at $6.82, with a volume of 21,782. It is up +3.33% in the last 24 hours and down -12.84% over the past month. Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
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Previous Close:
$6.60
Open:
$6.54
24h Volume:
21,782
Relative Volume:
1.11
Market Cap:
$29.69M
Revenue:
$460.28M
Net Income/Loss:
$-62.92M
P/E Ratio:
-11.75
EPS:
-0.5803
Net Cash Flow:
$-16.15M
1W Performance:
-28.81%
1M Performance:
-12.84%
6M Performance:
-60.42%
1Y Performance:
-73.77%
1-Day Range:
Value
$6.23
$6.82
1-Week Range:
Value
$6.23
$9.88
52-Week Range:
Value
$6.12
$31.50

Purple Innovation Inc Stock (PRPL) Company Profile

Name
Name
Purple Innovation Inc
Name
Phone
801-756-2600
Name
Address
4100 N. CHAPEL RIDGE RD, LEHI, UT
Name
Employee
1,100
Name
Twitter
@Purple
Name
Next Earnings Date
2026-08-04
Name
Latest SEC Filings
Name
PRPL's Discussions on Twitter

Compare PRPL vs SN, SGI, MHK, ALH, HNI

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
PRPL icon
PRPL
Purple Innovation Inc
6.82 28.38M 460.28M -62.92M -16.15M -0.5803
SN icon
SN
Sharkninja Inc
185.10 26.22B 6.59B 705.00M 371.38M 4.9608
SGI icon
SGI
Somnigroup International Inc
66.06 13.52B 7.67B 522.00M 736.80M 2.4523
MHK icon
MHK
Mohawk Industries Inc
140.10 9.27B 10.99B 414.40M 709.40M 6.6631
ALH icon
ALH
Alliance Laundry Holdings Inc
25.47 5.15B 1.69B 127.64M 0 0.6381
HNI icon
HNI
Hni Corp
48.86 3.55B 3.59B 1.40M 4.80M 0.4248

Purple Innovation Inc Stock (PRPL) Upgrades & Downgrades

Date Action Analyst Rating Change
Sep-04-24 Downgrade Wedbush Outperform → Neutral
Mar-13-24 Upgrade ROTH MKM Neutral → Buy
Nov-10-22 Upgrade Craig Hallum Hold → Buy
Mar-02-22 Reiterated B. Riley Securities Neutral
Mar-02-22 Reiterated BofA Securities Underperform
Mar-02-22 Reiterated KeyBanc Capital Markets Overweight
Mar-02-22 Downgrade ROTH Capital Buy → Neutral
Mar-02-22 Reiterated Truist Hold
Mar-02-22 Reiterated UBS Neutral
Nov-10-21 Downgrade B. Riley Securities Buy → Neutral
Nov-10-21 Downgrade Raymond James Outperform → Mkt Perform
Nov-10-21 Downgrade Truist Buy → Hold
Nov-10-21 Downgrade UBS Buy → Neutral
Nov-08-21 Downgrade BofA Securities Buy → Underperform
Sep-28-21 Downgrade Craig Hallum Buy → Hold
Dec-16-20 Initiated Truist Buy
Oct-14-20 Reiterated B. Riley Securities Buy
Oct-13-20 Initiated UBS Buy
Oct-06-20 Reiterated Oppenheimer Outperform
Sep-03-20 Resumed ROTH Capital Buy
Aug-14-20 Reiterated B. Riley FBR Buy
Aug-03-20 Initiated Craig Hallum Buy
Jun-16-20 Initiated B. Riley FBR Buy
Dec-19-19 Initiated BofA/Merrill Buy
Nov-26-19 Initiated Oppenheimer Outperform
Nov-26-19 Initiated Raymond James Outperform
Nov-25-19 Initiated KeyBanc Capital Markets Overweight
Oct-28-19 Initiated ROTH Capital Buy
Apr-11-18 Initiated Wedbush Outperform
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Purple Innovation Inc Stock (PRPL) Latest News

pulisher
Aug 14, 2026

12 Consumer Discretionary Stocks Moving In Thursday's Pre-Market Session - Sahm

Aug 14, 2026
pulisher
Aug 11, 2026

Purple Innovation Announces Results for Second Quarter - Home Furnishings Business

Aug 11, 2026
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Aug 11, 2026

PURPLE INNOVATION ($PRPL) Releases Q2 2026 Earnings - Moomoo

Aug 11, 2026
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Aug 11, 2026

Purple Innovation, Inc. Q2 2026: Revenue $98.27M, EPS $(0.74) — 10-Q Summary - TradingView

Aug 11, 2026
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Aug 11, 2026

Purple Innovation (PRPL) warns on going concern amid debt, improved cash flow - Stock Titan

Aug 11, 2026
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Aug 11, 2026

Purple Innovation Inc (PRPL) (Q2 2026) Earnings Call Highlights: - GuruFocus

Aug 11, 2026
pulisher
Aug 11, 2026

Purple Innovation Cuts 2026 Revenue Outlook on Weak Wholesale Demand - Minichart

Aug 11, 2026
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Aug 11, 2026

Purple Innovation Inc (PRPL) (Q2 2026) Earnings Call Highlights: Showroom Growth and Margin ... - Yahoo Finance

Aug 11, 2026
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Aug 10, 2026

PRPL Looks 57.5% Undervalued on GF Value™ but Faces Profitabilit - GuruFocus

Aug 10, 2026
pulisher
Aug 10, 2026

Purple Innovation Q2 FY26 adjusted EBITDA turns positive on cost discipline - scanx.trade

Aug 10, 2026
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Aug 10, 2026

Is Purple Innovation Inc (PRPL) a Value Trap After Q2 Earnings M - GuruFocus

Aug 10, 2026
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Aug 10, 2026

Earnings call transcript: Purple Innovation posts Q2 2026 miss as stock falls - Investing.com

Aug 10, 2026
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Aug 10, 2026

Form 8K Purple Innovation Inc For: 10 August By Investing.com - Investing.com Nigeria

Aug 10, 2026
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Aug 10, 2026

Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates - Yahoo Finance

Aug 10, 2026
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Aug 10, 2026

Purple Innovation Inc reports results for the quarter ended June 30Earnings Summary - TradingView

Aug 10, 2026
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Aug 10, 2026

PRPL Looks 57.8% Undervalued on GF Value™ but Remains a Possible Value Trap - GuruFocus

Aug 10, 2026
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Aug 10, 2026

Q2 2026 Purple Innovation Inc Earnings Call Transcript - GuruFocus

Aug 10, 2026
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Aug 10, 2026

Purple Innovation: Q2 Earnings Snapshot - marketscreener.com

Aug 10, 2026
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Aug 10, 2026

Purple (NASDAQ:PRPL) Misses Q2 CY2026 Sales Expectations - TradingView

Aug 10, 2026
pulisher
Aug 10, 2026

Purple Innovation, Inc. Reports Earnings Results for the Second Quarter and Six Months Ended June 30, 2026 - marketscreener.com

Aug 10, 2026
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Aug 10, 2026

Why Is Purple Innovation (NASDAQ:PRPL) in Focus for Monday's Update? - Kalkine Media

Aug 10, 2026
pulisher
Aug 10, 2026

Purple Innovation (NASDAQ:PRPL): What Could Today’s Update Reveal About Sleep-Product Demand And Brand Execution? - Kalkine Media

Aug 10, 2026
pulisher
Aug 07, 2026

Purple Innovation Inc expected to post a loss of $1.67 a shareEarnings Preview - TradingView

Aug 07, 2026
pulisher
Aug 07, 2026

Earnings To Watch: Purple Innovation Inc (PRPL) Q2 2026 -- GF Va - GuruFocus

Aug 07, 2026
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Aug 07, 2026

Earnings To Watch: Purple Innovation Inc (PRPL) Q2 2026 -- GF Value Sees 153% Upside - Yahoo Finance

Aug 07, 2026
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Aug 07, 2026

Purple Innovation Inc (PRPL) Earnings Forecast: Future EPS & Revenue Growth Estimates - TradingKey

Aug 07, 2026
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Aug 07, 2026

Purple Innovation (PRPL) Institutional Ownership 2026 $PRPL - marketbeat.com

Aug 07, 2026
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Aug 03, 2026

Purple Innovation (PRPL) May Report Negative Earnings: Know the Trend Ahead of Next Week's Release - Yahoo Finance

Aug 03, 2026
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Jul 29, 2026

Purple Innovation Sets Aug. 10 Date for Financial-Results Call - Stock Titan

Jul 29, 2026
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Jul 29, 2026

Purple Innovation, Inc. Revenue Breakdown – NASDAQ:PRPL - TradingView

Jul 29, 2026
pulisher
Jul 27, 2026

Purple Innovation Inc (PRPL) Financial Health: Profitability & Balance Sheet Analysis - TradingKey

Jul 27, 2026
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Jul 27, 2026

Purple Innovation Inc (PRPL) Institutional Confidence - TradingKey

Jul 27, 2026
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Jul 27, 2026

Purple Innovation Inc (PRPL) Revenue Breakdown: Business Segments, Regional Revenue & Profit Contribution - TradingKey

Jul 27, 2026
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Jul 27, 2026

Purple Innovation Inc (PRPL) Valuation: PE, PB & Fair Value Analysis - TradingKey

Jul 27, 2026
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Jul 27, 2026

Weekly Recap: Nasdaq compliance deadline and Q2 2026 results - TradingView

Jul 27, 2026
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Jul 27, 2026

Purple Innovation Inc (PRPL) Balance Sheet - TradingKey

Jul 27, 2026
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Jul 26, 2026

Purple Innovation Surges 9%: Breaking Down the Momentum in PRPL StockDonchian Channel - dars.gov.et

Jul 26, 2026
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Jul 25, 2026

Purple Innovation Inc (PRPL) Income Statement - TradingKey

Jul 25, 2026
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Jul 24, 2026

Price to earnings forward of Purple Innovation, Inc. – NASDAQ:PRPL - TradingView

Jul 24, 2026
pulisher
Jul 24, 2026

PRPL|Purple Innovation Inc|Price:7.630|Chg%:+0.630 - TradingKey

Jul 24, 2026
pulisher
Jul 23, 2026

Purple stock trades below recent highs as losses narrow and revenue grows - Ad-hoc-news.de

Jul 23, 2026
pulisher
Jul 22, 2026

Q1 Earnings Roundup: Purple (NASDAQ:PRPL) And The Rest Of The Consumer DiscretionaryHome Furnishings Segment - Yahoo Finance UK

Jul 22, 2026
pulisher
Jul 22, 2026

Purple Innovation, Inc. Files Form 8-K with SEC: Key Company Details, Stock Info, and Compliance Update (July 2026) - Minichart

Jul 22, 2026
pulisher
Jul 22, 2026

Purple Innovation Disclosed Failure to Satisfy a Continued Listing Rule or Standard - TradingView

Jul 22, 2026
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Jul 21, 2026

Purple stock trades lower after revenue decline and strategic review - Ad-hoc-news.de

Jul 21, 2026
pulisher
Jul 20, 2026

Purple Innovation (NASDAQ:PRPL) Reaches New 12-Month LowTime to Sell? - MarketBeat

Jul 20, 2026
pulisher
Jul 18, 2026

Purple Innovation Implements 1-for-25 Reverse Stock Split - The Globe and Mail

Jul 18, 2026
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Jul 17, 2026

Purple Innovation Q1 2026 Earnings: Narrow Beat Fails to Lift Shares as Sales Data Remains UnreportedOne-Time Loss Impact - dars.gov.et

Jul 17, 2026
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Jul 16, 2026

Purple Innovation To Carry Out 1-for-25 Reverse Stock Split On July 20th, 2026 - Moomoo

Jul 16, 2026
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Jul 16, 2026

Purple Innovation (PRPL) Faces Selling Pressure as Stock Drops 5.47%Unusual Call Volume - dars.gov.et

Jul 16, 2026
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Jul 16, 2026

Purple Bringing “Less Pain. Better Sleep” to the Markets at Town Center - WhatNow

Jul 16, 2026

Purple Innovation Inc Stock (PRPL) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$23.83
price up icon 0.42%
LZB LZB
$41.85
price up icon 0.31%
MBC MBC
$9.15
price down icon 1.51%
$37.96
price down icon 1.99%
WHR WHR
$41.37
price down icon 3.45%
HNI HNI
$48.86
price down icon 1.01%
Cap:     |  Volume (24h):