104.10

3.74% 3.75

After Hours: 104.10

Herc Holdings Inc (HRI)

Overview News Price History Option Chain Financials Discussions Forecast Stock Split Dividend History

Herc Holdings Inc stock is traded at $104.10, with a volume of 383.73K. It is up +3.74% in the last 24 hours and down -4.94% over the past month. Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).

Previous Close:

$100.35

Open:

$101.02

24h Volume:

383.73K

Relative Volume:

0.63

Market Cap:

$3.47B

Revenue:

$4.38B

Net Income/Loss:

$1,000.00K

P/E Ratio:

-589.13

EPS:

-0.1767

Net Cash Flow:

$-169.00M

1W Performance:

+0.71%

1M Performance:

-4.94%

6M Performance:

-19.52%

1Y Performance:

-10.06%

1-Day Range:

$100.55

$105.12

1-Week Range:

$99.71

$105.12

52-Week Range:

$88.45

$188.35

Herc Holdings Inc Stock (HRI) Company Profile

Name

Herc Holdings Inc

Sector

Industrials (676)

Industry

Rental & Leasing Services (23)

Phone

(239) 301-1000

Address

27500 RIVERVIEW CENTER BLVD, BONITA SPRINGS, FL

Employee

9,600

Twitter

@hercrentalsinc

Next Earnings Date

2025-10-16

Latest SEC Filings

HRI's Discussions on Twitter

Compare HRI vs URI, SUNB, FTAI, AER, CAR

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HRI Herc Holdings Inc	104.10	3.35B	4.38B	1,000.00K	-169.00M	-0.1767
URI United Rentals Inc	777.49	48.13B	16.10B	2.49B	662.00M	38.67
SUNB Sunbelt Rentals Holdings Inc	66.61	28.01B	0	0	0	1.4483
FTAI Fortress Transportation and Inf	253.92	27.68B	2.51B	501.06M	-1.06B	4.613
AER Aercap Holdings N V	142.46	23.96B	7.56B	3.75B	-702.51M	21.35
CAR Avis Budget Group Inc	448.98	13.98B	11.65B	-995.00M	-11.98B	-25.34

Herc Holdings Inc Stock (HRI) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Dec-17-25	Upgrade	KeyBanc Capital Markets	Sector Weight → Overweight
Nov-14-25	Initiated	Wells Fargo	Overweight
Oct-01-25	Upgrade	Robert W. Baird	Neutral → Outperform
Mar-24-25	Initiated	Citigroup	Buy
Jun-07-24	Initiated	JP Morgan	Neutral
Dec-04-23	Downgrade	KeyBanc Capital Markets	Overweight → Sector Weight
Jul-21-23	Downgrade	BofA Securities	Buy → Underperform
Mar-11-22	Initiated	Wells Fargo	Overweight
Jan-21-22	Upgrade	Northcoast	Neutral → Buy
Dec-21-21	Downgrade	Robert W. Baird	Outperform → Neutral
Jul-23-21	Reiterated	Goldman	Buy
Mar-10-21	Downgrade	Northcoast	Buy → Neutral
Dec-10-20	Resumed	KeyBanc Capital Markets	Overweight
Jul-08-20	Upgrade	BofA Securities	Neutral → Buy
Jun-09-20	Initiated	Robert W. Baird	Outperform
Sep-26-19	Downgrade	BofA/Merrill	Buy → Neutral
Sep-20-19	Upgrade	Goldman	Neutral → Buy
Jun-14-19	Initiated	BofA/Merrill	Buy
Mar-29-19	Initiated	Longbow	Buy
Oct-22-18	Upgrade	Northcoast	Neutral → Buy
Jul-13-18	Upgrade	Buckingham Research	Neutral → Buy
Feb-02-18	Initiated	RBC Capital Mkts	Outperform
Jan-24-18	Reiterated	Barclays	Overweight
Dec-19-17	Downgrade	Northcoast	Buy → Neutral
Dec-13-17	Initiated	Barclays	Overweight
Nov-21-17	Initiated	Buckingham Research	Neutral
Apr-10-17	Upgrade	KeyBanc Capital Mkts	Sector Weight → Overweight
Feb-07-17	Downgrade	Northcoast	Buy → Neutral
Dec-09-16	Initiated	Goldman	Neutral
Dec-05-16	Initiated	Northcoast	Buy
Nov-29-16	Initiated	Jefferies	Hold

View All

Herc Holdings Inc Stock (HRI) Latest News

08:24 AM

Block and Herc Holdings have been highlighted as Zacks Bull and Bear of the Day - Yahoo Finance

08:24 AM

06:44 AM

Zacks Research Downgrades Herc (NYSE:HRI) to Strong Sell - MarketBeat

06:44 AM

05:09 AM

Massachusetts Financial Services Co. MA Buys 11,653 Shares of Herc Holdings Inc. $HRI - MarketBeat

05:09 AM

04:35 AM

Herc Holdings Inc. (NYSE:HRI) Given Average Recommendation of "Moderate Buy" by Brokerages - MarketBeat

04:35 AM

04:00 AM

Herc Holdings earnings up next: Can H&E deal offset headwinds? By Investing.com - Investing.com South Africa

Apr 15, 2026

Herc Holdings earnings up next: Can H&E deal offset headwinds? - Investing.com

Apr 15, 2026

Apr 14, 2026

Herc Holdings Inc. Announces Date for First Quarter 2026 Earnings Call and Webcast - Business Wire

Apr 14, 2026

HRI Maintains Buy Rating by Citigroup -- Price Target Lowered to $135 - GuruFocus

Apr 14, 2026

Invesco Ltd. Reduces Stake in Herc Holdings Inc. - GuruFocus

Apr 14, 2026

Apr 13, 2026

Herc Holdings Hits Day High with Strong 7.81% Intraday Surge - Markets Mojo

Apr 13, 2026

What Shapes Market Attention Around Herc Holdings Today - Kalkine Media

Apr 13, 2026

HRI Maintained by Wells Fargo -- Price Target Lowered to $160 - GuruFocus

Apr 13, 2026

Herc (NYSE:HRI) Given New $135.00 Price Target at Citigroup - MarketBeat

Apr 13, 2026

Wells Fargo & Company Issues Pessimistic Forecast for Herc (NYSE:HRI) Stock Price - MarketBeat

Apr 13, 2026

Herc Holdings Opens with 8.89% Gain Despite Recent Declines in Performance - Markets Mojo

Apr 13, 2026

Wells Fargo Maintains Herc Holdings(HRI.US) With Buy Rating, Announces Target Price $160 - 富途牛牛

Apr 13, 2026

Herc Holdings (HRI) Valuation Check After RSI Breakout Rally And Sector Shift Toward Flexible Rental Platforms - Yahoo Finance

Apr 13, 2026

Apr 12, 2026